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Canada Tops US in Average Time Spent with Online Video

Canada Tops US in Average Time Spent with Online Video

comScore put out their 2010 Canada Digital Year in Review report last week and I quickly rifled through the first 30 pages to get to the good stuff, video usage! It turns out that Canadians really dig online video. I wonder if there's a video …

3 Tips to Increase Video Views with Video Recommendations

3 Tips to Increase Video Views with Video Recommendations

If you're a brand, publisher or content provider producing videos for the Web, you want people to find and watch your videos. What are some new ways that can help you make certain that your videos are more easily discovered, played and viewed?  One way …

Video Ad Engagement Metrics Are Changing & Consumer Choice Is A Factor

Video Ad Engagement Metrics Are Changing & Consumer Choice Is A Factor

There's a new report out from eMarketer called "7 Trends for Video Advertising Engagement." It's a 23-page affair examining the ins and outs of video marketing engagement—how to engage viewers, how to measure engagement levels, and much more. It's exhaustive on the topic of online …

Closed Captions Help RAMP Up Video SEO & User Engagement

Closed Captions Help RAMP Up Video SEO & User Engagement

If you've been reading ReelSEO for some time, you'll know that closed captioning for web video can be a powerful way to increase reach and an excellent way to help search engines more easily understand, and rank your web video assets.  Not only that, but …

Exclusive Interview With The Creators of The Shaving Helmet Hoax Video

Exclusive Interview With The Creators of The Shaving Helmet Hoax Video

I've been talking about the now-famous head-shaving helmet video for a few weeks now. First I featured it in one of my weekly round-ups of the latest and greatest viral success stories. A few days later, CNN revealed the video as a hoax and spoke …

“Almost” Only Counts in Horseshoes, Hand Grenades… and Web Video Marketing

Almost Only Counts in Horseshoes, Hand Grenades... and Web Video Marketing

The great thing about video, viral and social media marketing is that the brand message doesn't always have to hit the end consumer directly, from the start. Each and every view doesn't have to come from likely buyers or the end consumers, as long as …

Professional Web Video Consumption Up Almost 50% In 2010 Says Accustream

Professional Web Video Consumption Up Almost 50% In 2010 Says Accustream

Accustream just recently published, Pro Online Video 1999 – 2014: Consumption and Category Share Analytics. I'm guessing that they're doing an extrapolation to the future based on trends that were ongoing so far in the industry. In their report they state "Professional video produced, published …

Best Viral Video Ad: LG’s “Tasteless” Optimus Pad Commercial

Best Viral Video Ad: LGs Tasteless Optimus Pad Commercial

We talked yesterday about the new LG Optimus 3D–it's a mobile device built with the partnership of YouTube that allows users to record, view, or upload 3D video. There is another Optimus device, though, in the land of LG–a tablet device called the Optimus Pad. …

Web Video Accounts for Nearly 7% of Small Business Website Landing Page Behavior

Web Video Accounts for Nearly 7% of Small Business Website Landing Page Behavior

WebVisible, an online marketing software provider, has released their Fourth Quarter report on the State of Small Business Online Advertising, and if there's an overall conclusion from the findings, it's that small businesses are having better success with online marketing than ever before.

How To Use Google Adwords To Market Your Business On YouTube

How To Use Google Adwords To Market Your Business On YouTube

There's a pretty good chance you've used Adwords before to help market your business. Millions of businesses have done so. And with good reason–search traffic can be some of the most valuable traffic you can get. Because there are so many Google users, placing an …

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