Your Webinar Promotional Video SUCKS - Here Are Some Tips for Next Time
In our continuing Web Videos That SUCK series, I review a YouTube trailer for an upcoming “Science of Email Marketing webinar,” being hosted by the self-proclaimed “Social Media Marketing Scientist” and author of “The Social Media Marketing Book,” Dan Zarrella. This guy may know email, but he sure needs help with video!
3 Basic Legal Tips for Any Business Doing Online Video
What type of content might you have in your video that you’re getting from some one else? In this video interview I did for Web Marketing Today, I explain some very basic legal issues with online video, including rights and permissions that every business needs to be aware of. We cover topics such as “fair ...
Political Web Videos That Suck! How Elected Officials Can Do Better Video Production
Continuing my Web Videos That Suck! Series, I review some videos put out by elected officials in positions of U.S. Congress or State Legislature, submitted by our readers-slash-viewers. Learn why a poorly produced web video can overshadow the content of any political message, and some tips for how politicians can produce better political videos that ...
How To Use QR Codes In Video Marketing and E-Commerce
Since last year’s holiday season one e-retail technology has seen a huge growth: QR codes. Learn about what they are and why they’re increasingly important for retailers and marketers. I interviewed Mark Tholking of quiQR and Dynomighty’s Terrence Kellerman about some of the newer examples we’re seeing with integrating with QR codes within video, for ...
Hear This: Sound Advice for Better Quality Video Interviews
Unless you have your own Hollywood style crew with technicians for every specialty- camera, lighting, sound, script, makeup, grip etc..., you're more likely to be doing everything yourself on a shoestring budget. Have you ever gotten a great looking interview that shocked you with how mediocre or bad the sound was?
YouTube for Business: How to Make the Most of Your YouTube Channel – Part 2
I interviewed Michael Miller, who just-released the 2nd edition of his book, YouTube for Business: Online Video Marketing for Any Business. Michael talked with me about the biggest developments he’s seen with YouTube in the past couple years; the comparative pros and cons of YouTube brand channels versus partner channels, and what he sees as the future ...
How To Prepare for An On-Camera Interview - Tips for The Video Interviewee
You're going to be shot - so what should you do to prepare? No, we're not addressing whether you should carry firearms when going into a questionable neighborhood, or driving on L.A.'s crazy freeway system. We want to show what to consider if you are going to an event where you know or suspect that you might ...
Your Business Video Sucks, An eBook Video Marketing Disaster
Welcome to my revised-titled series, Your Business Video Sucks! This week, I review a web video from a well-known professional copywriter, used as a promotion for his eBook on web video tips for business. Watch it and read my review on why I think the video sucks, plus my own interview with the person who ...
How To Make The Most of Your YouTube Channel - Part 1
Last week I reached out to our friend Greg Jarboe, author of YouTube and Video Marketing An Hour A Day, for an update on his latest tips and best practices for businesses looking to get the most out of their YouTube channel, whether it's a regular user YouTube user channel, a YouTube partner channel, or ...
5 Tips To Help Interview Subjects Feel More Comfortable On Camera - Overcome The Fear of Video – Part 2
One of the biggest obstacles with web video interviews is that many people are afraid of being interviewed on camera. I interviewed video production expert Izzy Hyman and asked him to share some professional tips on how to help subjects on the other side of your camcorder feel more at ease and how to produce ...
Online Video and Social Media Marketing Advice for Executives
Over the holidays I took my two nieces ice skating for the first time. I observed the distinct ways they approached the problem of staying up, moving forward and not falling on their butts. The six year old took a cautious yet determined approach, going steadily from the walker gizmo to holding my hand, to ...
How To Overcome The Fear of Being Interviewed On Camera - Part 1
One of the biggest obstacles in getting businesses to do web video is that a lot of people are afraid of being recorded and interviewed on camera. In my interview with video production expert Steve Garfield, he shares some professional tips on how to best work with a human being or group of people on ...
Web Video Production Advice for Aspiring Filmmakers - Interview With Demand Media
We caught up with Jay Holzer a few weeks back and he was gracious enough to chat with us for a bit about online video. He is the Senior Director of Video Production at Demand Media, the publisher of websites like eHow, Cracked, LiveStrong, and more.
Get Seen - Simplifying Online Video With Steve Garfield
Steve Garfield wrote a book you might have heard us talk about before, called Get Seen: Online Video Secrets to Building Your Business (you can learn more about it or purchase the book on Amazon). So when we had a chance to sit down for a few moments and talk about the state of online ...
How-to Embed The Newer YouTube Video Player Skin and Why
Here's a little quick tip (of course I always say that just before writing 1000 words about it) that I discovered yesterday to show you how you can embed YouTube's newest version of their embeddable video player which more closely matches the newest player on YouTube. It is a much cleaner-looking player in my opinion ...
