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How to Get YouTube Subscribe Buttons for Your Website [Creators Tip #76]

How to Get YouTube Subscribe Buttons for Your Website [Creators Tip #76]

In the past we've talked about the idea of having a separate video website for your YouTube content, benefits and drawbacks of having a video website on your own versus as a YouTube channel, and ways you can use the two to work together.  Along ...

Indiana Jones and the Secret of Film Serials [Web Series School]

Indiana Jones and the Secret of Film Serials [Web Series School]

Raiders of the Lost Ark is the best film of all time. If you're looking for debate, go someplace else (or troll me below). It's lean, fun, engaging and a model for all content on any medium. But what inspired Steven Spielberg and George Lucas to create ...

How to Use Video Content as Link Bait for SEO [Tutorial]

How to Use Video Content as Link Bait for SEO [Tutorial]

Video can provide four distinct values for SEO. Rich Snippets can improve your click-through-rate, a presence on social video platforms can improve your brand awareness, product videos on commercial pages can help to increase conversion rate and lastly, video can be used to increase the ...

Cool Camera Trick - Create 360º Rotation Shots Using Google Maps' Street View

Cool Camera Trick   Create 360º Rotation Shots Using Google Maps Street View

Vimeo always has great tips and tricks for those who don't have a huge budget and recently, they showed how it's possible to create a 360º rotation shot using Google Maps and Street View, courtesy of Candy Glass Productions, who used the CN Tower in Toronto as their frame of reference. This is a really neat trick.

8 Ways to Brand Yourself on YouTube

8 Ways to Brand Yourself on YouTube

How do you develop a brand on YouTube?  It definitely takes more than just an awesome logo.  Why is branding important?  You want to give people something familiar and recognizable in which to attach your content so that viewers will likely want to check out ...

HOW TO: Use Annotations to Increase YouTube Views, Rankings, and More [Creator's Tip #74]

HOW TO: Use Annotations to Increase YouTube Views, Rankings, and More [Creators Tip #74]

On this week's Creator's Tip, we collaborated with Matt Ballek of VidiSEO to share with you some of the top reasons why you should be utilizing annotations regularly in your videos and to show you several tips and tricks to use YouTube's annotations effectively to increase video views, subscribers, and rankings.

5 Tips to Optimize Super Bowl Ad Campaigns for the Social Web

5 Tips to Optimize Super Bowl Ad Campaigns for the Social Web

For brands, investing in a Super Bowl spot raises the stakes like nothing else.  According to Unruly's new report about Super Bowl ads, the cost of a single 30-second ad during the big game is now $4 million.  Brands can't afford to throw that money ...

How to Diversify Your YouTube Income and Create Products for Your Audience [Creator's Tip # 73]

How to Diversify Your YouTube Income and Create Products for Your Audience [Creators Tip # 73]

Most YouTube creators rely on Adsense as their primary source of income from their videos, but you can earn a lot more money from your YouTube audience by developing a product to sell to them. Often this is an information product of some sort and ...

6 Cliches You Need to Develop Killer Content [Web Series School]

6 Cliches You Need to Develop Killer Content [Web Series School]

Below is a list of cliches every creator should know when developing a web show or web series. Development is the first chance a show has to "get it right" or "get it wrong" before entering into production and ultimately published online. These tips on ...

Basic Advice for Choosing the Best Budget Video Camera

Basic Advice for Choosing the Best Budget Video Camera

If you're shopping for gear to make videos during the sales events this season, you're likely going to be attracted to low cost, budget video gear. Cost is important, and I encourage everyone to make their videos in the most cost-effective way possible, but it's important to know the limitations of the gear ...

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