The 6-Step Social Video Exercise Plan for Marketing Executives
In my previous article "Why CMOs & Marketing Executives Must Embrace Social Video Marketing – NOW," I had my fellow social media strategists explain why getting your CMO, COO, CEO and other high ranking executives in your company to participate in social media and online video is crucial to having their social media strategy succeed. ...
The Art of Enchantment: How-to Captivate Audiences, Viewers, and Customers
Author and venture capitalist Guy Kawasaki spoke at the ad:tech SF conference on the Art of Enchantment, sharing his tips on how to "enchant" audiences, customers, viewers, your boss, employees and more. Here are his tips from Daisy Whitney in this week's New Media Minute.
Time for Your Business to Apologize on Video? Social Video Marketing Remedies
Social video marketing isn’t only about creating entirely positive new experiences for customers. Sometimes it involves demonstrating responsibility when you make mistakes, and how you make amends. I feature some video apology examples of Domino’s Pizza from both their national headquarters and a local franchisee owner; and also some tips on how doing your own ...
Five Tips for Creating Product Review Videos that Wow
Now that mobile phones, cheap video cameras and Webcams have hit the mainstream, many of the product review videos of today feel like over-long lectures on the intricacies of tax code. These videos lack focus, ramble on for too long, and have less visual flair than a taped city council meeting. Thankfully, as a product ...
How to Easily Create Quality Closed Captions & Subtitles for YouTube Marketing
Want to increase user engagement and search engine optimization in YouTube? Then you should consider adding closed captions for YouTube videos, and the easiest way for most people to do that is simply by leveraging your own transcripts. Follow this step-by-step tutorial on how to easily create closed captions or subtitles for your YouTube videos ...
5 Tips to Help Maximize the Impact of Animated Web Videos
With Common Craft, RSA and other explainer videos going viral across the web, animated videos have gained popularity as a fun and effective way for businesses to quickly explain their product or service. Video alone already has a big advantage over plain text - we know, for instance, that viewers retain 58% more of what ...
YouTube Marketing Strategies, Tactics, and Tools for Success: SMX West
Over the past year, YouTube has dialed up its efforts to help marketers with new features, tutorials, “howcasts,” and other useful goodies. Jeff Martin, TouchStorm’s Director of Search Marketing, joined the panel at SMX West 2011 for the session, “YouTube Tools & Techniques for Success.” Jeff shared in his presentation what he considers to be the best ...
YouTube Advertising Opportunities for Fun and Profit at SMX
This past Tuesday, I attended the SMX West Conference’s “YouTube Ads for Fun and Profit” session where the speakers shared entertaining examples and marketing insights on how to effectively reach YouTube viewers with the multitude of advertising opportunities, and some tips for how to maximize performance of YouTube ad campaigns for any budget level.
20 Ways An Internet Marketing Agency Can Use Website Video
Internet marketing agencies hold a serious advantage over most other businesses when it comes to harnessing video on their Website. Here are 20 different ways any Internet marketing agency can use video on their website, plus some tips on just how to do it with just the right level of engagement (and not be intrusive ...
The Definitive Video SEO Guide: SEO Tips & Tutorials for Video
The following is an index of our more popular video search engine optimization (Video SEO, VSEO, video search optimization - whatever you want to call it) tips, tutorials, guidelines, presentations, articles, etc.... Learn everything from distribution techniques for VSEO; to MRSS feeds and XML sitemaps for optimizing hosted video for universal search; to YouTube optimization ...
YouTube Search Marketing and Legal Tips Galore at SMX West
I will be presenting at the Search Marketing Expo – SMX West Conference, being held at the San Jose Convention Center from March 8-10. I will be on the panel, “New Tools & Techniques For YouTube Success,” Wednesday March 9th from 3:30 pm – 4:45 pm, and presenting on the most important legal issues and ...
3 Tips to Increase Video Views with Video Recommendations
If you’re a brand, publisher or content provider producing videos for the Web, you want people to find and watch your videos. What are some new ways that can help you make certain that your videos are more easily discovered, played and viewed? One way is through using intelligent video recommendations to capture browsers and ...
How to Add Video to LinkedIn's New Company Profile Feature
LinkedIn has now included space to add video on your company services profile “home page” as well as on each individual product or service page. Read my step-by-step how-to tutorial for how easy this is to do yourself, and some of my own special tricks and tips for maximizing your video performance on your LinkedIn ...
What Video Production Pros Need To Know About Marketing
In my previous article, I covered why video production pros today are becoming online marketers. This time I cover the key elements of online video marketing that all video production pros should know about, and how they can use that to their advantage to stay competitive in the client and job market.
5 Tips for Creating Effective Interactive & Clickable Videos
Clickable video poses exciting opportunities for the future of video. Video is projected to continue its dominance of web traffic, largely because it’s a much more engaging and connected form of communication than written word. (Wait till my girlfriend reads that). The majority of the time with video, we are watching another human who acknowledges ...
