Topic - Online Video & tips
Pre-made / Stock Video Ads are NOT Video SEO!
Some online vendors have promoted to their customers video search engine optimization solutions, simply by allowing them to assemble stock footage from their digital media library – and with no unique video content produced at all.
How to Optimize a Press Release with Video – The PRWeb Interview
Readership is viewership these days, as video is now getting into press releases. Jiyan Wei, Interactive Product Manager for Vocus (the company that owns the popular news wire service PRWeb), shares with us the advantages of embedding video and doing Video SEO for an online news release. Listen below to the audio of our interview, and read the full article.
Search Marketing Expo East – Video Search Engine Optimization Recap
Grant Crowell of ReelSEO has an audio clip from his coverage of the SMX East conference at the Jacob Javits Center in New York City earlier this week, from October 6-7th. Listen to Grant offer his Video SEO perspective on the following SMX sessions: Search Marketing and Social Media Marketing for Newspapers and Magazines, What’s New With Video Search Marketing, Search and Reputation Management, and Search and the U.S. Presidential Campaign.
Podcast: Download
Video SEO Tip: Optimize your YouTube “click-to-action” link (part 2)
When I first posted a Video SEO tip on how YouTube’s click-to-action buttons can be duplicated by anyone with their own YouTube account for every single video, responses we got were that it sounded too good to be true, or that it was just meant for YouTube’s partner sites, or that maybe it might be viewed as spam? After further testing, we discovered even better tactics of how to optimize a “Hot URL” link in your Description field to get optimal call-to-action results. Read on…
How to Create Click-to-buy Links in YouTube – for FREE
YouTube has now begun placing click-to-buy links beneath its videos, as part of a larger plan to offer an e-commerce platform to all its partners. However, YouTube partners are typically large and well-established companies, leaving out the 99.9% of businesses and individuals of this opportunity. Fortunately, we have a tip on how anyone can create their own “hot URL” to any web page they want, which shows up in a better position than these links, and without having to shell out any cash. Read on…
Stock Image Slide Shows are NOT Video SEO!
Some web companies today are now offering “video marketing campaigns” by repurposing stock video or video templates, and then promising their customers that these videos will get them lots of traffic and customers in the search engines. While these offerings are enticing to many companies looking for a low budget entry point, they are wholly unsuccessful from an online performance standpoint of bring new traffic.
This ends up not only creating unrealistic (and unachievable) expectations for the customer, but it creates misconceptions about what’s involved with Video SEO, and the devalues the work and expertise that’s really needed for a campaign to truly be effective.
Optimal Bitrate Calculator for Flash Video Encoding
For those of you that are unaware, there is an excellent FLV bitrate calculator tool from Adobe that does an excellent job of helping you determine the optimal bitrate at which to encode your Flash video files. I don’t usually post such a short snippet of info, but this tool was one that I had to let you all know about.
Optimal Frame Dimensions for Flash Video Encoding
There are many different factors that contribute to visual quality when encoding compressed video for the web. One factor that is often overlooked has to do with encoding blocks and what dimensions you choose when encoding video. Choosing non-optimal dimensions can result in poor visual image quality and reduced frame rate.
5 Tips For Creating High-Impact Online Video Ads
Smaller advertisers are beginning to use simple online video ads, tagged and indexed for search engine pickup, to connect with local audiences. The question is: how can small companies create the most effective video ads on a budget?
Online Video For Journalism & Journalistic Video Stories
Al Morning, of Poynter Online, has published a great interview on their site with The Washington Post’s video journalist and documentary filmmaker, Travis Fox. In the interview, Travis talks about his experience in putting together his newest project (video below) about successful businesses opportunities that have opened up for women in the wake of Rwanda’s genocide.
New Report Urges Newspapers to Embrace Online Video
The NAA (Newspaper Association of America) has released a report that attempts to urge newspaper websites and publishers to focus more on internet video content – if they aren’t there already. This new report, titled, ”Zooming In on Online Video: A Development & Growth Guide for Newspaper Web Sites,” has been released by the NAA and is intended to provide newspapers of any size with resources and information to help develop successful and profitable online video applications.
Tutorial – Syndicate Video with Media RSS (MRSS)
Syndicating your news with an RSS feed is easy. Syndicating your media and videos with MRSS? Well that’s easy as well, here’s is a complete tutorial on how to do it.
