Social Video Boosts Engagement For Brands & Businesses
New research shows that the time spent with social media can improve the engagement with online video for brands and business. Online video technology provider Brightcove has found that videos shared through social media perform better than other videos, have higher engagement rates and higher completion rates. For more on how to enhance the social ...
10 GenY Video Marketing Tips: How to Engage Teens With Online Video
In my continued series about online video and millennials, I interviewed 4 successful teenage Internet entrepreneurs and asked them for video marketing tips. They share their own experiences and advice for how businesses can better utilize online video for engaging the teen market.
Content Creation & Video Advertising Tips For Video Producers
Online video advertising is poised to grow 52% in ad dollars this year, so how can producers snag some of those brand dollars? We asked Miles Beckett, CEO of EQAL and the creator of LonelyGirl15, for best practices in working with brands in online video and he shared his tips on how to drive marketing ...
Facebook Marketing Executive Offers Tips For Using Video Effectively
Video can help a brand stand out on Facebook and draw more fans. The New Media Minute asked Jennifer Kattula, head of agency marketing at Facebook, how brands small and large can best use video on the social site. Here are her tips and best practices in this exclusive interview with Daisy Whitney and the ...
Want to Remove YouTube's Logo on Embedded Videos? Here's How
YouTube dropped a little bombshell of a news announcement yesterday on their blog when they released two new changes for embedded videos. The first is the addition of HD Preview Images for videos higher than 480p. But the potentially-huge news is that YouTube has enabled publishers to remove the YouTube logo from embedded videos.
How To Write a Video Script that Sells: 5 Tips For Video Screenwriting
Building a marketing video for your product or service can be fun, but writing a script is hard work. And while it may not be as exciting as picking the background music or creating the visuals, a well written script is the key factor to your video’s success. Here are 5 simple steps you can ...
How To Manage Your Client's Expectations Through The Video Production Process
Working in creative requires thick skin. It’s the business of rejection. But the victorious sense of accomplishment at the end of a project tends to make you forget all that. "Opinions are like assholes. Everybody's got one and everyone thinks everyone else's stinks." ~ Home for the Holidays (1995) Six Tips to Better Manage Client ...
The Secret to Encoding High Quality Web Video: Tutorial
I like making money as much as the next guy, but the last three or four consulting clients all shared a problem so basic that I was almost embarrassed to take their money. Specifically, they came to me concerned about poor video quality, and the simple fact was that the data rate of their video ...
Video Curation Tips: How to Be a Successful Web Video Curator
In the final part of my interview with web video curation expert Steve Rosenbaum, we share some recommendations for you to gather and organize rich and relevant video content from multiple sources for your website – which can improve your search visibility and link popularity, and help you be a trusted source in your area ...
Tips for Business Videos: How to Shoot Business Video that Doesn't Suck
It’s been said that Great Content is the best SEO. When it comes to business videos there’s another way to say it: "Entertain or Die." It seems like only yesterday that streaming video was new. People would watch anything. Now “Wow! I can watch video on my iPhone!” has given way to “Isn't there anything good ...
Tips For Developing A Tablet Device Marketing Strategy
With tablet sales tracking to hit 24 million this year, brands are trying to crack the code on the best approach to a tablet strategy. A recent eMarketer report says 41% of consumers are keen on the device for its shopping capabilities. Here are top three tablet dos and don'ts shared by WPP's Andrew Solmssen ...
Social Media Dos & Dont's: How Businesses Should Properly Engage with Social Media
What are the rules for social media engagement in the social Web? How often should you post on Facebook? How should you handle customer complaints on Twitter? I asked social media expert Scott Meldrum of Pollin8 for his top 3 social tips on how to engage with social media properly and what to avoid.
Real Estate Industry Finally Moves Beyond Standard Virtual Home Tour Videos
Online video has proven to be an effective tool for real estate agents. If pictures can show off an available home better than text alone, then imagine how powerful video can be to the prospective buyer. It gives them the feeling of actually touring the property--outside of them visiting the house in person, there's no ...
YouTube To Celebrate The Space Shuttle With Live Stream From Space
I just wrote yesterday about how rapidly live streaming video online was gaining in popularity and uses, and now YouTube has announced the most unique live streaming event yet: an interview with Space Shuttle Endeavor astronauts... from space... conducted in celebration of NASA's Space Shuttle program, which will be retired after this final mission.
Insider Tips for YouTube Video Marketing Success: Exclusive Interview
Want to know the secrets to success on YouTube? Then you'll want to watch Daisy's exclusive New Media Minute interview with YouTube exec Bing Chen (in charge of Google & YouTube Creator Initiatives and Entertainment Partnerships) who offers insider tips and secrets regarding how to maximize brand awareness on YouTube, how to use the YouTube dashboard ...
