As web video grows more popular and the tools for creating and uploading it become more accessible, plenty of professionals want in on the action—but they don’t always know the best way to do it. See the most common mistakes the budding video marketer can make, and how to avoid making them.
You want to learn how to color correct your images in a quick and easy way? Well, you can, but remember it takes lots of practice over the years to get everything right. But the Fast Color Corrector in Premiere will point you in the right direction.
How do you optimize your presence on YouTube? Here are a few tips and tricks that will get you going in the right direction. Great content requires great analytics so that you can uniquely position your videos in the right places at the right times.
Coming up with winning ideas for your next video script can be tough, but just because you don’t have the money doesn’t mean you can’t bring excitement to the table. Take a trip through the creative process with these tips.
Those out there trying to make a living shooting stock video would be wise to think of the types of moments an editor can use when they need to transition a scene smoothly. You can set the scene pretty easily with these three kinds of clips.
What will Greg Jarboe be talking about at the Reel Summit taking place later this month? Well, how to create advertising that makes that cash register ring, using the teachings of David Ogilvy, who literally wrote the book on advertising.
This article explains how to better know your audience when it comes to video marketing campaigns and how that expertise will directly relate to conversions. Creating video without the knowledge of who you want to specifically target can make for a tough marketing strategy.
YouTube kicked off their Pro Series with four videos with established YouTubers talking about “Working with Advertisers.” One of the strange things when you start becoming kind of a big deal is when advertisers approach you. What do you do to get the deal? And do you tailor your content for them?
Another week, another YouTube tweak. This time it’s the removal of the ‘stop download’ feature on both Flash and HTML5 players and the introduction of ‘Stats for Nerds’ which gives you info on video speed, frames per second and resolution should you be in desperate need of it.
It’s only been a month since YouTube launched its Creator Academy. Now they want to provide even more support and guidance for video content creators who want to make a successful living from the site with their brand new YouTube Pro series.