How do you get people who watch your demonstration videos to not only watch, but become customers later? Here are six tips that can be a little bit of a balancing act, but are absolutely essential in gaining trust with potential customers.
Creating that creamy, out-of-focus background with a sharp, in-focus subject in front of it is all a matter of shallow depth-of-field. And if you really want to impress your friends, call it "bokeh." It's achieving a film-like look and making you look more pro.
Unruly has found some interesting things out about video and the alcohol industry. Namely, they should be using it a lot more. Only four ads make up 97 percent of the entire social video market. Many brands are missing out on some great opportunities.
There are six types of video marketing that a business can use when attracting interest in a product. Which one works best for you? Do all of them work best for you? Are you that kind of video junkie? Read on, and discover a marketing strategy that works.
You want to use a copyrighted song in your video. When do you need permission to use a song? How do you go about doing getting a license to use it? Luckily, there is a process you can go through and it doesn't have to be painful.
YouTube Creator Academy starts up on June 3-June 16 with a course called "Maximize Your Channel." The free online course is open for registration all the way through to June 16. The course is designed to maximize the features of YouTube's One Channel design.
Giving your video production value means using professional lighting. However, that professional lighting brings with it an additional problem: harsh lighting that is uncomfortable to your subject, sharp shadows, and makes your subject look unnatural. Diffusion solves that problem.
Vimeo's Video School once again has a wealth of information for those who would like to make their videos pop. This particular video goes over the DIY interview. And while you've probably heard of a few of these tips, it's always good to have reminders.
Part 3 of the Stillmotion's series on Vimeo's Video School talks about all the preparation you need to put into a shoot before you actually go out there: storyboarding, shot lists, preparing the essential gear, and of course, keeping it simple when it calls for it.
Stillmotion continues to give great storytelling advice in Part 2 of their instructional video series being played on Vimeo's Video School. In this one, they break down the "discovery" process during pre-production in order to come up with 5 keywords that you will follow throughout the production.
Reel Rebel #36 breaks down the difference between omni-directional and cardioid mics. If you don't know the difference, then you should, because finding the right kind of mic for the right situation is a must for any video production. Sometimes you want sound coming from all directions, sometimes you don't. Which situations are those? Read on.
What are the things you need to know when you tell a good story, and turn that into great content? Luckily, Stillmotion is going to lend us some tips on what you should be thinking about before you even pick up a camera. This makes things easier on you when you decide that you're going to go on a shoot.
Here's a whole load of extensions for Firefox that can tailor your YouTube experience exactly how you want it. And what's more, this isn't nearly all of the things that you can find on the Firefox Addon Page. So let's dive in and see what you can do to put the "You" in YouTube.
YouTube and Google+ Business Page Integration is now here, complete with multi-admin user capabilities so that you can have multiple users uploading and managing videos on your channel. People have been able to link their YouTube channels to their Google+ profiles for awhile now, but now those with pages can do it, and there was much rejoicing.
Getting your channel to rank in search just requires a little bit of common sense, and avoiding trickery of any kind. For instance, writing a good channel description means finding the words you want to rank for, but putting those words into relevant sentences that tell newcomers about your channel. We'll discuss that and more in this week's Creator's Tip.