Topic - Online Video & tips

eTailers Improve ROI with Video Says Adobe Scene7 White Paper

A new white paper has been released by Adobe Scene7, the rich-media enterprise solution, detailing how eTailers are using Video to better ROi. I got my hands on it and have the juicy details below (albeit in brief of course) along with my thoughts.

Youtube Optimization Tips from Youtube’s Matthew Liu

At the Search Engine Strategies conference in San Jose last week, we captured some great interviews with industry leaders and conference speakers. The following is an interview with Matthew Liu, Product Manager for YouTube.  Matt talks with us about best practices for optimizing videos that are published to youtube.

Viral Video Lesson: Quality of Views Over Quantity

I operate mainly out of the Nashville area (with a good deal more traveling than I’d prefer).  I also consult full-time with Nashville-area businesses on their websites, search engine marketing, and viral marketing.  It’s pretty rare for me to come across a local example of even mediocre viral marketing, much less outstanding viral marketing.

Reel Video Discovery and Video SEO Webinar

Last week, I had the privledge of speaking along with Marcien Jenckes, Co-President of Grab Networks, in a free webinar produced by StreamingMedia.com around the topic of Video SEO.  Dan Rayburn moderated the event which was titled, “The ‘Reel’ Story on Getting your Online Video Discovered.”

My focus was to provide a high-level overview of video search, video discovery along with a few definitions and tips for Video SEO.  Marcien, from Grab Networks, then went into a bit more depth with regard to tactics that can be utilized to garner greater search engine visibility, in particular with regard to automated tactics for those with large video libraries.  If you did not have the opportunity to view the webinar, there are a few options available to you.

SEO For Video – Video SEO Tips & Techniques

Below is a resource and set of links to some of our more popular video search engine optimization tips and tutorials from the past year.  We will update this list from time to time as we post additional video SEO tips, tutorials, guidelines, etc…. Good luck with your video search marketing and optimization efforts.

Youtube Tests 3D Stereoscopic Video Player – YT3D

Search Engine Roundtable published an intersting post about a thread that the author discovered on the YouTube help forum which points to a Youtube engineer (Googler Pete), who been developing the capability to view videos on Youtube – in 3D with a stereoscopic player.

Consumer Generated Video Ad Campaign Tips

It’s the dream of all marketers and website owners, get the consumers, users or your target audience to do your work for you. Have them create the content and spread the word. So what better way to do that than by asking them to create media for your ad campaigns…

Recent research states that more than 40% of marketers in the US plan on asking their consumers to create content for ad campaigns according to Forrester Research. The requests will come in the form of contests and allow the marketers to get direct feedback from their users bringing them closer to understanding what it is they would like to see from the company and brand.

Online Video Industry News Resources I Follow

With the online video industry in what seems to be a continual rapid growth mode, it is difficult to keep up with all that is going on with regard to news and information about online video platforms, online video marketing, video advertising, mobile video and everything else (see my recent tweet). Who knows what will happen tomorrow.  It seems that everyday there is more and more news about the space.

I sincerely hope that you rely in part on ReelSEO to get our in-depth news, tips, and observations about the happenings within the industry.  We try our best to provide objective news, research, tips, and do our best to assist in evangelizing and covering this exciting, and rapidly growing space. That being said, there are many other great sources out there that I suggest you take a look at. 

Some Tips for Selling Online Video Advertising

So you have some video ad space you want to sell to some advertisers? Well here’s a quick list of ways to do just that…

Web Video Marketing – 10 Common Marketing Mistakes

This week there was a good post by Michael Kolowich of ChannelOne Marketing titled, “Ten Ways Marketers Drop the Ball in Video Marketing.”  Michael offers some advice as far as what not to do upon deploying a web video marketing project.  I thought it would be a good idea to summarize and elaborate a bit.

In Search of Video SEO that Works – Beyond the Hype

Earlier this year, I was contacted by Nico McLane for an interview on the subject of Video SEO.  Nico was looking for specific guidance with regard to the topic of Video SEO.  To give you a bit more background, Nico wrote the following in an early email correspondence;

“The subject of VIDEO SEO frustrates me because everyone is telling us we need it, but for who and for what benefit?”

Youtube Doubles Upload File Size Limit – More HD

Damn it is hard to keep up with all the changes that Youtube has been launching.  This is one that Im certain you will all be thrilled to hear about, because it means more HD.