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The YouTube Advertiser Playbook Index and Overview

The YouTube Advertiser Playbook Index and Overview

We just finished our coverage of the YouTube Advertiser Playbook, which shares a lot of things in common with the YouTube Creator Playbook, but it's geared more towards brands and small businesses.  Both playbooks contain extremely valuable information, and it was our pleasure to break …

Balancing Time Between Real Life and (Reel Life) Video Creation [Creator's Tip #52]

Balancing Time Between Real Life and (Reel Life) Video Creation [Creators Tip #52]

On this week's Creator's Tip video, Arturo Trejo talks with us about his strategies for effectively balancing his time between every day responsibilities and family, with the time it takes to be a creator and edit his videos on a regular basis. Arturo Trejo, of …

How to Plan for Optimal Outdoor Lighting: The Golden Hour Calculator Review [Reel Rebel #15]

How to Plan for Optimal Outdoor Lighting: The Golden Hour Calculator Review [Reel Rebel #15]

This week on Reel Rebel, Stephen Schweickart talks about and gives a brief review of the Golden Hour Calculator.  The Golden Hour Calculator is a cool and simple tool for videographers and photographers to use for planning video shoots at the optimal time in order to take advantage …

You Talkin’ to ME? Why Some TV Personalities FAIL on YouTube [Creator's Tip #51]

You Talkin to ME? Why Some TV Personalities FAIL on YouTube [Creators Tip #51]

Why is it that some television personalities can capture the attention of millions of TV viewers, but when they transition online or create unique online video content for a place like YouTube, they have a harder time attracting viewers and capturing a sustainable audience? For this week's Creator's Tip …

How to Increase Video Views & Maximize Distribution via Integrated Media Channel Promotion

How to Increase Video Views & Maximize Distribution via Integrated Media Channel Promotion

We've probably discussed virtually every way you can promote your video through our coverage of the YouTube Creator Playbook and the YouTube Advertiser Playbook.  But it's nice to have a list of the types of media channels you can use and break those down into …

When and How to Use a Wireless Lavalier Mic – Types of Microphones for Video: Part 2 [Reel Rebel #14]

When and How to Use a Wireless Lavalier Mic – Types of Microphones for Video: Part 2 [Reel Rebel #14]

When you are out shooting and recording someone's speech is critical to your final video quality, using your camera's on-board microphone, or even a shotgun mic may not be your best option. In cases where your purpose is to capture a subject's voice, (e.g. public speaking engagements, talking head interviews, …

How to Look Good & Present Your Best Self on Camera: Interview with Camera Ready’s Manoush Zomorodi

How to Look Good & Present Your Best Self on Camera: Interview with Camera Readys Manoush Zomorodi

You may know a lot about video and have no fear of getting in front of a camera, but you may have absolutely no idea what you need to do to look good on camera when you actually get in front of the lens.  We …

11 YouTube Mistakes to Avoid: YouTube Stars Offer Tips for Success [Creator's Tip #50]

11 YouTube Mistakes to Avoid: YouTube Stars Offer Tips for Success [Creators Tip #50]

At this year's VidCon, Mark Robertson and I spent some time interviewing several popular and up-and-coming YouTube stars to ask them for their advice and top tips as to what they consider to be some of the more common mistakes others make when starting out with YouTube. …

How to Choose Between Green Screen & Blue Screen for Chroma Keying Video [Reel Rebel #13]

How to Choose Between Green Screen & Blue Screen for Chroma Keying Video [Reel Rebel #13]

Green screen or blue screens chroma key backdrops are sometimes used during filming in order to remove the colors when chroma keying in post production and superimpose the subject onto a different background or scene.  On this week’s Reel Rebel Stephen Schweickart discusses the basics …

Why You Need Your Own Video Website Outside of YouTube [Creator's Tip #49]

Why You Need Your Own Video Website Outside of YouTube [Creators Tip #49]

On this week’s Creator’s Tip video Kieran Farr from VidCaster discusses the benefits of having your videos on your own video website in addition to a presence on relevant video destination sites like YouTube, Blip.tv and Daily Motion in order to increase your traffic, product …

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