tips Articles

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4 Tips for Optimizing Your Online Video Ad Campaigns

4 Tips for Optimizing Your Online Video Ad Campaigns

Ooyala put out their Global Video Index for Q2 2012 recently and Longtail Video dropped some stats about video consumption through their products. I've been digging through the data trying to glean some interesting insights and I've got a handful for you today, video viewing …

How to Develop Fresh Ideas for Creative Video Content [Creator's Tip #55]

How to Develop Fresh Ideas for Creative Video Content [Creators Tip #55]

On this week's Creator's Tip, Josh Rimer, a popular YouTube comedian and song parody producer (YouTube.com/JoshRimer), talks to us about how he developed his creative process and in particular, how he goes about coming up with fresh ideas for his video content on an ongoing basis. 4 Tips for …

How to Improve Video Storytelling with L-Cut Transitions [Reel Rebel #18]

How to Improve Video Storytelling with L Cut Transitions [Reel Rebel #18]

In this edition of the Reel Rebel Stephen helps to add another dimension to your video by explaining what a basic L-cut (also known as a split edit transition) is and how to apply it.  In some cases, like interview footage, simple cuts or jump cuts can …

4 Tips to Increase eCommerce Product Video View Rates & Raise Conversions

4 Tips to Increase eCommerce Product Video View Rates & Raise Conversions

Invodo recently did a three month study that looked into the efficacy of the video view rate, how it applies to ecommerce and why it is an important metric. Since a lot of readers have products to sell I thought it shed some light on …

Best YouTube Resources on the Web [Creator's Tip #54]

Best YouTube Resources on the Web [Creators Tip #54]

For this week’s Creator’s Tip episode, we talked with Megan O’Neill, video enthusiast and writer for SocialTimes, about why it’s important to keep up with all that happening in the fast moving world of online video as well as what sources she uses to stay …

How to Manage Color Temperature Effectively to Produce Better Looking Video [Reel Rebel #17]

How to Manage Color Temperature Effectively to Produce Better Looking Video [Reel Rebel #17]

On this week's Reel Rebel video production tutorial, Stephen Schweickart provides an overview of color temperature.  Understanding how to adjust and balance color that is captured from different lighting sources can ensure that you get the appropriate look for your shot and help minimize the …

7 Tips to Stand Out as a Video Contributor on HuffPo Live

7 Tips to Stand Out as a Video Contributor on HuffPo Live

Recently, we had the chance to talk to Manoush Zomorodi about how to look good on camera.  She is currently drumming up interest in her e-book, Camera Ready: How to Present Your Best Self and Ideas On-Air or Online, which covers some things that are …

How to Vlog Like a Pro – Vlogging Tips from YouTube’s NextUp Vlogger, Scooter Magruder [Creator's Tip #53]

How to Vlog Like a Pro   Vlogging Tips from YouTubes NextUp Vlogger, Scooter Magruder [Creators Tip #53]

In this week's Creator's Tip episode we talk with Scooter Magruder, a winning Vlogger in this year's YouTube's NextUp Program & Contest. Scooter shares with us his advice, tips, and tricks as to how to build and develop an audience in YouTube for your vlog and how …

Best Practices for Building User-Friendly Connected TV Applications

Best Practices for Building User Friendly Connected TV Applications

So I started doing some research to compile what I could on making apps for the connected TV platform. I tried to find all the API guides and docs I could find as well as some basic tips on creating a good user experience for …

How to Create Time-Lapse Videos: Fast Motion Video Editing Tutorial [Reel Rebel #16]

How to Create Time Lapse Videos: Fast Motion Video Editing Tutorial [Reel Rebel #16]

This week on the Reel Rebel, Stephen Schweickart introduces a slightly more advanced video editing technique used to create time-lapse videos.  Essentially, time-lapse video editing is a technique that's often used to speed up a video clip and give the illusion of compressed time.  Stephen walks us …

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