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How to Optimize For The New YouTube Design [Creator's Tip #69]

How to Optimize For The New YouTube Design [Creators Tip #69]

As everyone should aware by now, YouTube underwent a redesign last week with changes to the home page, channels, watch page, search results, and more. Essentially, the whole site was relaunched with a new design that appears to be geared more towards engagement. For this week's …

8 Tips to Convert Shoppers into Buyers with Video Online from Ooyala

8 Tips to Convert Shoppers into Buyers with Video Online from Ooyala

If you're a retail outlet looking to boost e-commerce sales, you might have heard of this online video thing.  Video enhances a potential buyer's experience and makes them more likely to stick around.  According to a statistics recited in a recent white paper published by …

Should You Disclose Your Real Identity on YouTube? Pros, Cons, and Tips

Should You Disclose Your Real Identity on YouTube? Pros, Cons, and Tips

Google and YouTube have been pushing their users harder for full identity disclosure, but do you really know what you stand to gain, and lose? Before you commit to giving out your real identity across your YouTube and Google+ accounts, weigh the pros versus the cons with this list I’ve put together, and then decide for yourself if it’s really in your best interest, not just Google’s.

The Ultimate Guide to Optimizing YouTube Closed Captions for E-commerce [Step-by-Step Tutorial]

The Ultimate Guide to Optimizing YouTube Closed Captions for E commerce [Step by Step Tutorial]

The emergence of YouTube as an e-commerce selling tool has been well documented on ReelSEO as far back as 2010 with "Video E-Commerce and Video SEO for Retailers". Many experts have blogged about using the power of YouTube to promote products and burnish brands. My …

How to Turn Your Creative Passion for Video into a Profitable Business [Creator's Tip #67]

How to Turn Your Creative Passion for Video into a Profitable Business [Creators Tip #67]

If you're a video creator and you would like to start making a living from your creativity through your own business, there are ways you can transition into becoming a creative entrepreneur in the video business. For many creative types, business operations like forecasting, inventory, and …

Tips for Getting Great Video Coverage when ‘Shooting for the Edit’ [Reel Rebel #30]

Tips for Getting Great Video Coverage when Shooting for the Edit [Reel Rebel #30]

On this week's Reel Rebel, Stephen talks about the importance "shooting for the edit" and gives some advice on how to ensure that when you're shooting video, you capture enough footage of a scene to provide the editors with full coverage and plenty of shots …

Thanksgiving Videos You Can Use That Provide Food Tips, Fun, Hilarity

Thanksgiving Videos You Can Use That Provide Food Tips, Fun, Hilarity

Happy Thanksgiving everyone.  As you should all know by now, any holiday can serve as a tent-pole event for videos.  And around this time, people will be searching for holiday recipes, or trying to learn a little something about Thanksgiving that they didn't know before.  …

How to Copyright Your Video Content Online & Protect Ownership [Creator's Tip #65]

How to Copyright Your Video Content Online & Protect Ownership [Creators Tip #65]

Being that most of us are career marketers or video professionals, copyright protection, ownership, trademarks, fair-use and other legal matters that relate to the internet can be a bit confusing to understand.  How should one go about copyright protecting video content for the web?  How …

Tutorial: How-to Create a Custom End Slate for Your YouTube Videos [Creators Tip #64]

Tutorial: How to Create a Custom End Slate for Your YouTube Videos [Creators Tip #64]

Creating a custom, interactive end slate (A.K.A. tail slate, outro, end screen) for the end of your YouTube videos is something that I recommend in all of my talks and to all my clients looking for best practices in YouTube marketing.  They offer a great way to …

How to Create the Split Screen Effect in Video Editing [Reel Rebel #27]

How to Create the Split Screen Effect in Video Editing [Reel Rebel #27]

The split screen effect, also known as picture in picture or video overlaying, is the concept of showing two video streams simultaneously (traditionally side-by-side) in a given sequence.  There are several instances in which you may want to use a split screen effect editing technique …

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