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Tutorial: How-to Create a Custom End Slate for Your YouTube Videos [Creators Tip #64]

Tutorial: How to Create a Custom End Slate for Your YouTube Videos [Creators Tip #64]

Creating a custom, interactive end slate (A.K.A. tail slate, outro, end screen) for the end of your YouTube videos is something that I recommend in all of my talks and to all my clients looking for best practices in YouTube marketing.  They offer a great way to ...

How to Create the Split Screen Effect in Video Editing [Reel Rebel #27]

How to Create the Split Screen Effect in Video Editing [Reel Rebel #27]

The split screen effect, also known as picture in picture or video overlaying, is the concept of showing two video streams simultaneously (traditionally side-by-side) in a given sequence.  There are several instances in which you may want to use a split screen effect editing technique ...

How to Diagnose and Fix (not set) Visits from Flowplayer in Google Analytics

How to Diagnose and Fix (not set) Visits from Flowplayer in Google Analytics

Webmasters using Flowplayer 3.2 or earlier may have woken up to a pleasant surprise in Google Analytics the day after implementation. Visits doubled overnight, but how is that possible? Don’t get too excited because half of those visits are most likely fake visits. Flowplayer 3.2 ...

The State of Automotive Marketing in Social Video: New Report Sees Huge Opportunity for Auto Marketers

The State of Automotive Marketing in Social Video: New Report Sees Huge Opportunity for Auto Marketers

Over the summer, Unruly opened up their social video lab, looking to narrow down viral videos to scientific facts, to the point that the word "viral" has become a dirty word (although we still use it quite a bit, because well, it's still a buzzword). ...

10 Tips: How to Book Celebrity Guests for Video Interviews [Creator's Tip #62]

10 Tips: How to Book Celebrity Guests for Video Interviews [Creators Tip #62]

Having guest appearances from time to time in your videos is a great way to add unique content to your channel and introduce your existing audience to new ideas and concepts.  Special Guests can provide expertise that you may not have and/or content that you ...

How the Right Mix of Awkwardness and Hilarity Can Jump-Start a Channel

How the Right Mix of Awkwardness and Hilarity Can Jump Start a Channel

What makes videos shoot into the stratosphere?  Well, talking to certain experts, it's usually something that is amazing, embarrassing, sexy, random, surprising, illuminating, spectacular, or relevant.  I think most of your Tosh.0, Ridiculousness, Ray William Johnson videos fall under the embarrassing category.  Now how can ...

The Importance of the Match Cut in Video Editing [Reel Rebel #24]

The Importance of the Match Cut in Video Editing [Reel Rebel #24]

This week on Reel Rebel, we discuss another important film editing technique that's important to understand when shooting for the edit, called a match cut.  When we talk about shooting for the edit, we're talking about the need to plan your shots in advance, keeping ...

How to Analyze & Manage Viewer Sentiment for Online Video Marketing

How to Analyze & Manage Viewer Sentiment for Online Video Marketing

Have you ever posted new video content and received an immediate reaction from your audience? Whether it was positive or negative, you probably measured this reaction through comments, shares, likes/dislikes, and other data.

8 Awesome Ways to Use Your Car to Shoot Great Video

8 Awesome Ways to Use Your Car to Shoot Great Video

A lot of times, amateur filmmakers forget the everyday objects and items they use everyday which can be used to enhance their videos.  They are easy to overlook.  After all, that rolling chair in your office couldn't possibly be used as a dolly, could it?  ...

The Importance of Eyeline Matching for Smooth Video Storytelling: Shooting for the Edit [Reel Rebel #23]

 The Importance of Eyeline Matching for Smooth Video Storytelling: Shooting for the Edit [Reel Rebel #23]

Before planning any video shoot, it's important to have a good understanding of how the footage is going to be edited as this can make a big difference in how you approach the shoot.  There's a big difference between shooting and then editing versus shooting for the ...

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