Topic - Online Video & tips
Video Tip: How to Use a Gray Card for Great Video Exposure
I’ve often made the assertion that quality video production is important for successful online video marketing. Sure, some viral videos aren’t the most professional when it comes to the video production aspects, but, if you plan to produce your own videos for marketing your business, why not shoot for the best.
Learn How to Make A Video for YouTube with YouTube
Not sure what you should be doing to get the most out of your YouTube presence? Well, YouTube can help with some free webinars.
10 Things to do Before you Upload your Online Video
Tim Street is a viral video producer and is the Creator and Executive Producer of the Popular Viral Video Series French Maid TV, with over 30 Million Downloads of his online videos. That means he probably knows a thing or two about how to make a video go viral, so when he writes a ebook about doing just that, you should be reading it.
Video Marketing Strategy: Hosted Versus Posted Video
When implementing video online, at any point in time, marketers face a decision: to host or post video? Short for: should we host video on our own servers (or use a propietary video platform) or post the content to video sharing sites? Although such a decision primarily depends on the chosen content strategy (generating views versus traffic), there are several factors to take into consideration.
2 Social Media Object Lessons For Small Businesses
This week I found a wonderful one-two punch of encouragement for small businesses venturing online—and make no mistake, small businesses are flocking to social media and online video. The articles offer me two instances that prove that small business has no reason to be afraid.
Online Video and Brand Guidelines – Challenges and Tips
In this podcast episode, I discuss my experiences with companies’ brand standards policies, and how video marketers can understand and follow them (as well as protect themselves) when producing, publishing and promoting video online for business.
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Right of Publicity with Online Video – Questions Answered!
Recently we’ve had some readers asking questions about my recent interview with attorney Mark Rosenberg on “right of publicity” video issues with online video marketing. Questions such as: How can you get permission from large crowds to be in a video? Is the business or venue owner’s consent enough or not? How can patrons be made aware of video recording on the premises, that protects yourself? I asked Mark for a follow-up interview to these questions, and now you can read all of his answers here!
Links Matter for Universal Search Video Rankings
One of the tips that I gave in my last post was to add video to pages that may already be ranked high in Google for a particular keyword (excluding your home page), and to then submit a video sitemap to Google. The reason for this, aside from the importance of adding engaging content to your site, is that by doing so, you may be able to gain a universal search ranking for that search term or a blended organic search result with a thumbnail. I mention this because I have seen it work. That being said, Google’s Matt Cutts confirms one piece of the puzzle as to why this can work.
The Next Wave for Online Video Search Optimization
Last month, I was presented with an opportunity that I couldn’t pass up to speak at SES San Jose 2009 . Of course, I accepted and participated on a panel along with Gregory Markel, Founder and President of InfuseCreative, David Burch, Director of Marketing for Tubemogul, and Erin Bouchier, Business Lead for Google / YouTube. The session was titled, “The Next Wave for Online Video.”
What’s Your Online Video SEO Reputation Worth?
I recently covered the Brand, Trademark and Reputation Management session at the Search Engine Strategies San Jose conference. The panel featured a mix of one search engine, SEM solutions providers, and attorneys discussing how online video abuse is a growing problem for businesses, how we can do proper monitor and management, and when it may be necessary to “go legal.”
Video SEO Tips from Aaron Wall of SEOBook
At the SES San Jose 2009 Conference, I had the chance to catch up with someone I have followed for many years in the SEO space, Aaron Wall. For those of you that do not know Aaron, he is the founder of SEOBook.com. SEOBook is a great resource for SEO and SEM training, how-to’s, tools, etc… Aaron started very early on leveraging videos on the website to help explain SEO. In fact, if you are looking to learn a bit about SEO and SEM, there is a great section on their site with free search engine marketing videos.
I asked Aaron to tell us a little bit about SEOBook.com and his experience with video, as well as to give us a few tips for Video SEO.
eTailers Improve ROI with Video Says Adobe Scene7 White Paper
A new white paper has been released by Adobe Scene7, the rich-media enterprise solution, detailing how eTailers are using Video to better ROi. I got my hands on it and have the juicy details below (albeit in brief of course) along with my thoughts.
