Topic - Online Video & tips
The New Rules of Online Video Marketing and PR
I recently did a Skype Video interviewed with author David Meerman Scott on the 2nd release of his popular book, The New Rules of Marketing and PR, which has won praise in The New York Times and Computerworld reviews, been on the BusinessWeek bestseller list, and published in 24 languages. I asked Dave what he considers to be the “new rules” with online video marketing, and what tips he has for marketers with video based on his own work experiences.
“Get Seen” Offers Tips Every Online Video Marketer Can Follow
A great number of Internet marketing specialists will wade into the waters of literature and publish a book about how to succeed at one of the many marketing methods available online. A large number of these people choose to fill their publications with common knowledge, fluffy prose, and otherwise-unhelpful information. Thankfully, some of these individuals actually know what they’re talking about and have some real knowledge to pass along. Steve Garfield appears to be one of these quality authors.
Video File Container Formats, Compression & Codecs – Oh My!
When I first took the dive into online video, I quickly found that there was a steep learning curve – especially with regard to new terms like codecs, video file formats, compression and the like.
The Basics of Web Video File Formats and Video Containers
Does all the technical jargon about digital video file formats drive you bonkers? Join the club! Confusion over video file formats is probably the single biggest hang-up for people wanting to upload video to the web. The good news is that with just a little bit of basic knowledge, you shouldn’t have any trouble.
7 Tips for More Powerful Online Video Storytelling
As a television news reporter, I was pushed everyday to create a powerful story on a tight deadline, and to make that story 1:30 or less. Consulting firms spend millions researching audiences, and they know what makes a good story. Here are a few tips I learned from the news business on telling good stories. The same tips hold true when working for a client and you are telling the business’ story.
Advice for Video Production Project Management – Market7
For those of you who may have missed it, a few months back Christophor Rick posted an in-depth review of an interesting web-based software tool for project management of digital media content, called Market7. I caught up with the CEO of Market7, Seth Kenvin, to talk about their product offering and discuss some common pitfalls within video project management. Seth also provides some advice for obtaining better efficiencies in the online video production cycle.
Defamation and Libel in Online Video – How to Protect Yourself
I answer this week’s submitted legal video marketing question: “Is it legal for someone to make a video to purposely ruin a company or person’s business reputation?” For this one, I bring in my attorney and a well known online reputation expert. If you are the instigator or recipient of such a video, you should know how to best handle and protect yourself, legally and professionally.
Watch the Reel Video SEO Strategies & Best Practices Webinar
Last week, I participated in a webinar (produced by Ooyala) all about Video SEO titled, “Reel” Video SEO Strategies & Best Practices.” I promised both those who attended as well as those who were unable to attend that I would provide my slides from the presentation. I have one better than that. The entire webinar was recorded and you can watch it for free here…
How to Use a Virtual Set – Virtual Studio for Online Video
In today’s podcast episode, I interview Earle Greenberg of Chicago Video Works, who explains some of the advantages of promoting your business with videos featuring virtual sets. You’ll also hear from Earle on what’s involved with building a virtual set, and some tips on how to to prepare yourself for a video show featuring a virtual set.
Web Video Hosting Platforms Comparison Tool – VidCompare
I know that many of our readers are fans of using YouTube as a video hosting platform. While I completely agree that almost everyone should leverage YouTube itself for its massive audience, and while there are clearly some benefits to using YouTube, (mainly – it is free) there are reasons why a business may choose a custom video platform solution for their own website (player customization and content rights to name a few).
Optimizing Video Thumbnails for Google Universal Search
Watch and listen to this audio slidecast on how to optimize image thumbnails for your video content, as they appear in Google’s blended search results. This is my presentation from the “Images and Optimization” panel SES Chicago back in December. Here you’ll see how we at ReelSEO have been successful with getting quality image thumbnails of our own video content in Google’s blended search results, and tips for how you can do this yourself.
How to Guide for Shooting HD Video with a DSLR Camera
Ever since Nikon introduced the D90 in August 2008 as the first DSLR camera that shoots High Definition (HD) video, a silent revolution is taking place in media production. At a fraction of the budget creative camera people are able to produce remarkable high quality footage – all with a built-out stills camera for a total investment of $7,500. This is good news for online video.
