Part 2 of our panel at the ReelSEO Video Marketing Summit was “Reel Case Studies – The Anatomy of Successful Video Marketing.” Jen Grogono of uStudio gives us the case of Hilah Cooking, and the five “P’s” of video marketing that they followed to success.
Here are some strategies from four unique industries using video in a way that may not be the flashiest way possible, but they provide value in that they educate, and sell though showing expert knowledge in a category.
When considering the five “P’s” of online video: Production, Packaging, Publishing, Promotion, and Profit, which questions should you be asking yourself as you enter into each phase of a video’s life? Those questions are asked and answered here.
The old media vs. new media debate rages on. But what’s important to note when marketing for new media is that, despite it’s similarities to old media, it’s a completely different animal and should be treated as such. Old media is for the most part passive, while new media is more active.
In my time at VideoBloom, I've worked with a lot of clients both big and small on a very wide spectrum of video projects. The most insistent problem I've seen over the years is having a poor or non-existent video strategy. A brand can spend copious …