video strategies Articles

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Local Video Optimization and Production Tips For International Marketers

Local Video Optimization and Production Tips For International Marketers

If you are rolling out a video campaign in different international markets then you'll need to consider how to optimize your content for those local regions. We bring you some useful tips, particularly for audio, which should ensure you reach your target audience.

How Video Content Appeals To Different Personality Types

How Video Content Appeals To Different Personality Types

Want to reach out to people and engage them with video? There are four basic personality types and understanding these and what makes them tick, can help guide you in the creation of the right content to appeal to at least one of them.

How to Build a Top-Notch YouTube Commerce Strategy that Drives Sales

How to Build a Top Notch YouTube Commerce Strategy that Drives Sales

A good video marketing strategy will help you gain visibility in your field, an amazing video marketing strategy has the ability to transform your brand and drive huge sales of your product or service. We take a look at real life examples.

Are Long Form Videos Really That Good For Business?

Are Long Form Videos Really That Good For Business?

Short form videos are all the rage these days thanks to Vine, Instagram and tighter budgets but does that mean they are really any better? We take a look at the case for the long form video and why it still might be the right format for your business.

Beyond YouTube: 7 Steps to Making Online Videos Deliver [Strategy]

Beyond YouTube: 7 Steps to Making Online Videos Deliver [Strategy]

Marketers and brands always have high hopes for their video strategy but what happens when no one visits your YouTube channel or watches that video you poured your heart and soul and budget into. We take a look at how video should be leveraged as part of a wider marketing campaign.

Cooking Up Awesome Video Strategies with uStudio [Case Study]

Cooking Up Awesome Video Strategies with uStudio [Case Study]

Part 2 of our panel at the ReelSEO Video Marketing Summit was "Reel Case Studies – The Anatomy of Successful Video Marketing." Jen Grogono of uStudio gives us the case of Hilah Cooking, and the five "P's" of video marketing that they followed to success.

How to Steal, And Benefit From, Video Strategies in 4 Industries

How to Steal, And Benefit From, Video Strategies in 4 Industries

Here are some strategies from four unique industries using video in a way that may not be the flashiest way possible, but they provide value in that they educate, and sell though showing expert knowledge in a category.

Mastering the 5 P's of Online Video

Mastering the 5 Ps of Online Video

When considering the five "P's" of online video: Production, Packaging, Publishing, Promotion, and Profit, which questions should you be asking yourself as you enter into each phase of a video's life? Those questions are asked and answered here.

How Video Strategies Are Affected By Old Media vs. New Media [Creator's Tip #89]

How Video Strategies Are Affected By Old Media vs. New Media [Creators Tip #89]

The old media vs. new media debate rages on. But what's important to note when marketing for new media is that, despite it's similarities to old media, it's a completely different animal and should be treated as such. Old media is for the most part passive, while new media is more active.

Weekly Online Video News Round Up - Pilot Shoot Edition

Weekly Online Video News Round Up   Pilot Shoot Edition

I am so busy my brain is trying to explode out of my head. Still, I am dedicated to the cause and so here's your weekly news round up. While you're reading this I'll be busy shooting the pilot for my web series. Lots of ...

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