The battle to win the hearts and minds of shoppers in the festive season is ferocious. How do you make your video ads stand out so they engage the viewer and drive those all important sales for Christmas?
2014 Super Bowl ad slots have cost each advertiser $4 million but is that enough to guarantee brand success for their 30 second ad? There's so, so much more that needs to be considered to make a campaign go viral.
Many brands are testing out video content based on the idea of neuromarketing, that's marketing that triggers the kind of brain activity that will lead to a desired behavior, like buying a product. We take a look at some examples.
Machinima, the top YouTube gaming network in the world with over 2 billion video views per month, have already used Poptent to create a very successful internal eBay marketing campaign and now they plan to extend that partnership to cover other projects.
If you are rolling out a video campaign in different international markets then you'll need to consider how to optimize your content for those local regions. We bring you some useful tips, particularly for audio, which should ensure you reach your target audience.
Want to reach out to people and engage them with video? There are four basic personality types and understanding these and what makes them tick, can help guide you in the creation of the right content to appeal to at least one of them.
A good video marketing strategy will help you gain visibility in your field, an amazing video marketing strategy has the ability to transform your brand and drive huge sales of your product or service. We take a look at real life examples.
Short form videos are all the rage these days thanks to Vine, Instagram and tighter budgets but does that mean they are really any better? We take a look at the case for the long form video and why it still might be the right format for your business.
Marketers and brands always have high hopes for their video strategy but what happens when no one visits your YouTube channel or watches that video you poured your heart and soul and budget into. We take a look at how video should be leveraged as part of a wider marketing campaign.
Part 2 of our panel at the ReelSEO Video Marketing Summit was "Reel Case Studies – The Anatomy of Successful Video Marketing." Jen Grogono of uStudio gives us the case of Hilah Cooking, and the five "P's" of video marketing that they followed to success.
Here are some strategies from four unique industries using video in a way that may not be the flashiest way possible, but they provide value in that they educate, and sell though showing expert knowledge in a category.
When considering the five "P's" of online video: Production, Packaging, Publishing, Promotion, and Profit, which questions should you be asking yourself as you enter into each phase of a video's life? Those questions are asked and answered here.
The old media vs. new media debate rages on. But what's important to note when marketing for new media is that, despite it's similarities to old media, it's a completely different animal and should be treated as such. Old media is for the most part passive, while new media is more active.