video strategies Articles

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2014 Reel Video Summit Features Experts, Gurus and Brands, Oh My!

2014 Reel Video Summit Features Experts, Gurus and Brands, Oh My!

If you haven’t visited the 2014 Reel Video Summit site lately, check it out today! The ReelSummit, which will be held July 24-25 at the Hotel Nikko in San Francisco, will feature more experts, gurus, and brands than Dorothy discovered on the Yellow Brick Road.

Trending Tools: Use Them to Create Smarter Video Content

Trending Tools: Use Them to Create Smarter Video Content

Creating consistent, interesting, and relevant video content can be a daunting task, particularly if you are relying on that content to drive sales or other types of conversion. Luckily there are some fantastic, free tools on the market that can help you identify trending topics to give you plenty of ideas.

Video Marketing Strategies: The Hard and Soft Call-to-Action

Video Marketing Strategies: The Hard and Soft Call to Action

The call-to-action stage is where we hope to influence the viewers onward journey, providing them with a compelling reason to take a suggested action. But strangely, this all important stage is often ‘hard wired’. In 99% of videos it will be to contact the company, place an order or some other similar definite action. So, is there a better way?

Pornhub Has a Plan to Save the Environment: One Online Video at a Time

Pornhub Has a Plan to Save the Environment: One Online Video at a Time

Getting wood for a cause, who’d have thought it was a real thing! Well from some marketing geniuses comes a spurt of fresh air as they tied video viewing to tree planting for Arbor Day. Did the campaign get a rise out of its members? If you’ve read ahead, or get my meaning, you already know that was the whole point of the exercise. Well done marketers, millions salute you.

Video for Business: 5 Enterprise Strategies Taken From the TV Playbook

Video for Business: 5 Enterprise Strategies Taken From the TV Playbook

The next two years will radically up-end the notion that it’s too costly for small businesses to make valuable videos. The ROI on enterprise video – which can’t yet be easily measured – but, when done right, is obviously positive – will skyrocket. But what lessons can be learnt from those in TV that have gone before?

Stop Setting Unrealistic Goals for Your Video Marketing Campaign

Stop Setting Unrealistic Goals for Your Video Marketing Campaign

Most companies have long-established ideas about how to set attainable goals for more traditional campaigns such as newsletters, event sponsorships and emails, but online video marketing campaigns are a fairly new addition to the toolkit and sometimes there are unrealistic expectations for this medium. Find out how to set more realistic goals.

Google’s Love Letter to Video Creators: You’re Wonderful Storytellers

Googles Love Letter to Video Creators: Youre Wonderful Storytellers

In an ad that made its debut during yesterday’s Oscar’s ceremony, Google showed video creator’s some big love as they acknowledged the art of storytelling and the dedication, tenacity, and vision needed to bring video content to the masses. We love you too Google.

The Case Against YouTube: Smarter Video Marketing Strategies for 2014

The Case Against YouTube: Smarter Video Marketing Strategies for 2014

Due to its sheer size and popularity, YouTube has always commanded the lion’s share of the attention and buzz when it comes to video marketing. However, it’s important to look beyond YouTube and consider additional video distribution networks,

7 Questions You MUST Answer Before Making That Branded Video

7 Questions You MUST Answer Before Making That Branded Video

Before you commit precious marketing resources and budget to creating your corporate or branded video, ask yourself 7 honest questions about why you are making it and who is going to see it. Raising these questions, and providing well thought-out answers, will ensure you’re telling the strongest story possible.

Four Tips for Creating A Video Marketing Strategy For An Online Store [Case Study]

Four Tips for Creating A Video Marketing Strategy For An Online Store [Case Study]

Video marketing can be a very effective way of getting your message across to your customers in a number of ways, especially if you want to reach them directly regarding a sales offer or a company update. We bring you 4 solid tips for an online store video strategy.

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