video strategies Articles

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Video for Business: 5 Enterprise Strategies Taken From the TV Playbook

Video for Business: 5 Enterprise Strategies Taken From the TV Playbook

The next two years will radically up-end the notion that it’s too costly for small businesses to make valuable videos. The ROI on enterprise video – which can’t yet be easily measured - but, when done right, is obviously positive - will skyrocket. But what lessons can be learnt from those in TV that have gone before?

Stop Setting Unrealistic Goals for Your Video Marketing Campaign

Stop Setting Unrealistic Goals for Your Video Marketing Campaign

Most companies have long-established ideas about how to set attainable goals for more traditional campaigns such as newsletters, event sponsorships and emails, but online video marketing campaigns are a fairly new addition to the toolkit and sometimes there are unrealistic expectations for this medium. Find out how to set more realistic goals.

Google's Love Letter to Video Creators: You're Wonderful Storytellers

Googles Love Letter to Video Creators: Youre Wonderful Storytellers

In an ad that made its debut during yesterday's Oscar's ceremony, Google showed video creator's some big love as they acknowledged the art of storytelling and the dedication, tenacity, and vision needed to bring video content to the masses. We love you too Google.

The Case Against YouTube: Smarter Video Marketing Strategies for 2014

The Case Against YouTube: Smarter Video Marketing Strategies for 2014

Due to its sheer size and popularity, YouTube has always commanded the lion’s share of the attention and buzz when it comes to video marketing. However, it’s important to look beyond YouTube and consider additional video distribution networks,

7 Questions You MUST Answer Before Making That Branded Video

7 Questions You MUST Answer Before Making That Branded Video

Before you commit precious marketing resources and budget to creating your corporate or branded video, ask yourself 7 honest questions about why you are making it and who is going to see it. Raising these questions, and providing well thought-out answers, will ensure you’re telling the strongest story possible.

Four Tips for Creating A Video Marketing Strategy For An Online Store [Case Study]

Four Tips for Creating A Video Marketing Strategy For An Online Store [Case Study]

Video marketing can be a very effective way of getting your message across to your customers in a number of ways, especially if you want to reach them directly regarding a sales offer or a company update. We bring you 4 solid tips for an online store video strategy.

How To Test The Success Of Your Video Before You Publish It [Creator's Tip #121]

How To Test The Success Of Your Video Before You Publish It [Creators Tip #121]

In this week's Creator's Tip we let you into a little secret that may save you a lot of time, effort and money down the road. Testing your video content before uploading to the public is a fantastic way of getting the feedback you need to make that content perform as well as it can.

Action! Making Memorable Marketing Videos for the Holidays

Action! Making Memorable Marketing Videos for the Holidays

The battle to win the hearts and minds of shoppers in the festive season is ferocious. How do you make your video ads stand out so they engage the viewer and drive those all important sales for Christmas?

Why Super Bowl Advertisers Could Still Lose With a $4 Million Budget

Why Super Bowl Advertisers Could Still Lose With a $4 Million Budget

2014 Super Bowl ad slots have cost each advertiser $4 million but is that enough to guarantee brand success for their 30 second ad? There's so, so much more that needs to be considered to make a campaign go viral.

Neuromarketing: How To Use Science To Beat Your Competitors

Neuromarketing: How To Use Science To Beat Your Competitors

Many brands are testing out video content based on the idea of neuromarketing, that's marketing that triggers the kind of brain activity that will lead to a desired behavior, like buying a product. We take a look at some examples.

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