In an ad that made its debut during yesterday's Oscar's ceremony, Google showed video creator's some big love as they acknowledged the art of storytelling and the dedication, tenacity, and vision needed to bring video content to the masses. We love you too Google.
Due to its sheer size and popularity, YouTube has always commanded the lion’s share of the attention and buzz when it comes to video marketing. However, it’s important to look beyond YouTube and consider additional video distribution networks,
Before you commit precious marketing resources and budget to creating your corporate or branded video, ask yourself 7 honest questions about why you are making it and who is going to see it. Raising these questions, and providing well thought-out answers, will ensure you’re telling the strongest story possible.
Video marketing can be a very effective way of getting your message across to your customers in a number of ways, especially if you want to reach them directly regarding a sales offer or a company update. We bring you 4 solid tips for an online store video strategy.
In this week's Creator's Tip we let you into a little secret that may save you a lot of time, effort and money down the road. Testing your video content before uploading to the public is a fantastic way of getting the feedback you need to make that content perform as well as it can.
The battle to win the hearts and minds of shoppers in the festive season is ferocious. How do you make your video ads stand out so they engage the viewer and drive those all important sales for Christmas?
2014 Super Bowl ad slots have cost each advertiser $4 million but is that enough to guarantee brand success for their 30 second ad? There's so, so much more that needs to be considered to make a campaign go viral.
Many brands are testing out video content based on the idea of neuromarketing, that's marketing that triggers the kind of brain activity that will lead to a desired behavior, like buying a product. We take a look at some examples.
Machinima, the top YouTube gaming network in the world with over 2 billion video views per month, have already used Poptent to create a very successful internal eBay marketing campaign and now they plan to extend that partnership to cover other projects.
If you are rolling out a video campaign in different international markets then you'll need to consider how to optimize your content for those local regions. We bring you some useful tips, particularly for audio, which should ensure you reach your target audience.