video strategies Articles

How Video Strategies Are Affected By Old Media vs. New Media [Creator's Tip #89]

The old media vs. new media debate rages on. But what's important to note when marketing for new media is that, despite it's similarities to old media, it's a completely different animal and should be treated as such. Old media is for the most part passive, while new media is more active.

Weekly Online Video News Round Up - Pilot Shoot Edition

I am so busy my brain is trying to explode out of my head. Still, I am dedicated to the cause and so here's your weekly news round up. While you're reading this I'll be busy shooting the pilot for my web series. Lots of ...

4 Common Video Strategy Mistakes & How to Avoid Them

In my time at VideoBloom, I've worked with a lot of clients both big and small on a very wide spectrum of video projects. The most insistent problem I've seen over the years is having a poor or non-existent video strategy.  A brand can spend copious ...