Topic - Online Video & video sharing
Find, Bookmark, Watch & Share Your Favorite Videos With PopScreen
Recently I wrote about a new video discovery service, called Jinni, which I’m still using and enjoying. Now comes a similar and somewhat related new service called PopScreen. PopScreen is a video bookmarking service, not unlike Delicious. But it’s a bit more than that too, combining some elements of discovery and sharing that make it robust and unique.
Video Marketing Strategy: Hosted Versus Posted Video
When implementing video online, at any point in time, marketers face a decision: to host or post video? Short for: should we host video on our own servers (or use a propietary video platform) or post the content to video sharing sites? Although such a decision primarily depends on the chosen content strategy (generating views versus traffic), there are several factors to take into consideration.
What Google Could do with Brightcove
Rumors are surfacing from a Mark Glaser Tweet last week that said Google is in talks with Brightcove to buy them for $500M to $700M. While everyone else is speculating on the purchase, I’m speculating on what Google could do with the video service.
YouTube Gives Users New Insight into Video Discovery
YouTube is giving us all some more insight into what’s going on with our videos. They just boosted their analytics tools (YouTube Insight) with three new features including stats on mobile users, subscribers and my favorite – discovery over time.
Leveraging the Power of YouTube for Search Marketing
At SES San Jose 2009 last month, we had a chance to chat with our friend Greg Jarobe, co-founder of SEO-PR and author of “YouTube Marketing – An Hour a Day.” Greg talks about YouTube and why internet marketers and search marketing professionals would be mistaken to ignore the power of YouTube Marketing.
Social Media: Sharing, Theft and the Fine Line
I’ve recently had problems with some of my content being republished (here at ReelSEO and R2 relations) without any request for permission, links back to the site or editing of the content. As far as I’m concerned that constitutes plagiarism as they are taking credit for the content, copyright infringement as they are republishing without a license to do so and just downright theft. So where is the line when it comes to online content and more specifically, online video?
The SEC Hopes To Block Twitter & YouTube Usage
The NCAA’s Southeastern Conference is taking a bit of a stand against YouTube, blogs, Twitter, and other so-called “new media” that fans and journalists enjoy using to share news, photos, videos, and opinions.Having just signed a $3 Billion deal with ESPN and CBS, the SEC has decided that they need to crack down on unauthorized Twittering and YouTubing from the stands at college football games.
Time Warner to Make YouTube Profitable?
As I pointed out in my Dark Side of Online Video article, Viacom is suing YouTube for all sorts of copyright infringement and that case is being run in conjunction with a class action lawsuit from other quarters. Meanwhile, Time Warner has taken a different tack and has decided to cut a major deal with the Google property.
Reel Video Discovery and Video SEO Webinar
Last week, I had the privledge of speaking along with Marcien Jenckes, Co-President of Grab Networks, in a free webinar produced by StreamingMedia.com around the topic of Video SEO. Dan Rayburn moderated the event which was titled, “The ‘Reel’ Story on Getting your Online Video Discovered.”
My focus was to provide a high-level overview of video search, video discovery along with a few definitions and tips for Video SEO. Marcien, from Grab Networks, then went into a bit more depth with regard to tactics that can be utilized to garner greater search engine visibility, in particular with regard to automated tactics for those with large video libraries. If you did not have the opportunity to view the webinar, there are a few options available to you.
SEO For Video – Video SEO Tips & Techniques
Below is a resource and set of links to some of our more popular video search engine optimization tips and tutorials from the past year. We will update this list from time to time as we post additional video SEO tips, tutorials, guidelines, etc…. Good luck with your video search marketing and optimization efforts.
Viral Video – Is it the Video You’re Searching for?
The words ‘viral video’ have become synonymous, mostly incorrectly, with increasing brand awareness, online marketing and online video advertising. Yes, viral video can do all of that, but there might be a better way for you and your company to get the word out instead of the shotgun approach of a viral video.
Apple’s New Final Cut Studio – Quick Overview
After some time and impatient waiting on behalf of many Mac-based video editing professionals, the newest version of Final Cut Studio was realsead out in the wild last week. The studio packages up six great applications (Final Cut Pro 7, Soundtrack Pro 3, Color 1.5, DVD Studio Pro 4, Motion 4 and Compressor 3.5) that should allow you to do an endless variety of video editing including both sights and sounds.
