Topic - Online Video & SEO

Daisy Whitney & ReelSEO at SES San Jose 2009

So, how cool is Daisy Whitney? Answer: Uber-cool.  I asked Daisy Whitney of New Media Minute,  if she could wrap up some of our coverage at the Search Engine Strategies San Jose 2009 conference and walla!

Without Video, Your Website will NOT Rank in the Future

At the Search Engine Strategies conference a few weeks back, we had the pleasure of interviewing Bruce Clay.  We asked Bruce about the importance of online video when it comes to organic and universal search ranking algorithms in Google. For those of you not in the search marketing industry, Bruce is sort of a “big kahuna.”  He founded www.bruceclay.com back in 1996, before some of us even were on the internet, and his firm Bruce Clay, Inc. , is the is one of the top SEO and SEM firms in the world.

What’s Your Online Video SEO Reputation Worth?

I recently covered the Brand, Trademark and Reputation Management session at the Search Engine Strategies San Jose conference. The panel featured a mix of one search engine, SEM solutions providers, and attorneys discussing how online video abuse is a growing problem for businesses, how we can do proper monitor and management, and when it may be necessary to “go legal.”

Video SEO Tips from Aaron Wall of SEOBook

At the SES San Jose 2009 Conference, I had the chance to catch up with someone I have followed for many years in the SEO space, Aaron Wall.  For those of you that do not know Aaron, he is the founder of SEOBook.com. SEOBook is a great resource for SEO and SEM training, how-to’s, tools, etc…  Aaron started very early on leveraging videos on the website to help explain SEO.  In fact, if you are looking to learn a bit about SEO and SEM, there is a great section on their site with free search engine marketing videos.

I asked Aaron to tell us a little bit about SEOBook.com and his experience with video, as well as to give us a few tips for Video SEO.

Youtube Optimization Tips from Youtube’s Matthew Liu

At the Search Engine Strategies conference in San Jose last week, we captured some great interviews with industry leaders and conference speakers. The following is an interview with Matthew Liu, Product Manager for YouTube.  Matt talks with us about best practices for optimizing videos that are published to youtube.

A Video SEO Case Study: Common Craft

Common Craft is a company specializing in creating “explanation” videos.  Most of their videos are pitched as an explanation of something “in plain English,” and include simple-but-cute hand drawn cartoons alongside a charming narration.  Their website tag line reads: “Our product is explanation.”

Never heard of them?  I think they’re probably doing more right than most video producers I’ve come across…

Video Search Queries in The Google Caffeine Sandbox

I’ve been playing around with the just-announced Google Caffeine sandbox (www2.sandbox.google.com – which is down for “system maintenance” at the moment), trying to discover any subtle differences I can find between it and the current live engine.  There aren’t many.  A lot of people in the SEO realm have weighed in with their initial thoughts; I thought I’d add my own.

I stuck mostly to video-related queries, since that’s what we talk about here at ReelSEO.com, and the verdict is…

Reel Video Discovery and Video SEO Webinar

Last week, I had the privledge of speaking along with Marcien Jenckes, Co-President of Grab Networks, in a free webinar produced by StreamingMedia.com around the topic of Video SEO.  Dan Rayburn moderated the event which was titled, “The ‘Reel’ Story on Getting your Online Video Discovered.”

My focus was to provide a high-level overview of video search, video discovery along with a few definitions and tips for Video SEO.  Marcien, from Grab Networks, then went into a bit more depth with regard to tactics that can be utilized to garner greater search engine visibility, in particular with regard to automated tactics for those with large video libraries.  If you did not have the opportunity to view the webinar, there are a few options available to you.

SEO For Video – Video SEO Tips & Techniques

Below is a resource and set of links to some of our more popular video search engine optimization tips and tutorials from the past year.  We will update this list from time to time as we post additional video SEO tips, tutorials, guidelines, etc…. Good luck with your video search marketing and optimization efforts.

The Next Wave for Online Video – SES San Jose 2009

Along with the fact that ReelSEO is prud to be an official media sponsor for SES San Jose 2009 and ClickZ’s Video and Social Media Strategies Forum, I am happy to announce that in addition, I will be speaking at SES on Tuesday at 11:45am-12:45pm during the session titled, “The Next Wave for Online Video.”  The focus will be on the importance of optimizing for video search, speakers will discuss strategies and tactics, including keyword research, reputation enhancement, YouTube ranking and optimization, and special programs.

Video SEO Webinar – The “Reel” Story on Getting your Online Video Discovered

I’m pleased to announce that I will be participating in an upcoming FREE Video SEO webinar produced by Streaming Media magazine and StreamingMedia.com.  Dan Rayburn, EVP of Streaming Media, will be moderating the event and I’ll be presenting along with Marcien Jenckes, Co-President of Grab Networks. The webinar is titled, “The “Reel” Story on Getting your Online Video Discovered,” and will take place on Thursday July 30, 2009, at 11:00 am Pacific (2:00 PM Eastern).

In Search of Video SEO that Works – Beyond the Hype

Earlier this year, I was contacted by Nico McLane for an interview on the subject of Video SEO.  Nico was looking for specific guidance with regard to the topic of Video SEO.  To give you a bit more background, Nico wrote the following in an early email correspondence;

“The subject of VIDEO SEO frustrates me because everyone is telling us we need it, but for who and for what benefit?”