Topic - Online Video & SEO
Is Your Video A Vehicle Or A Destination?
I had a really interesting and occasionally heated discussion with a client today about the purpose of video, and I thought it was worth a broader discussion.
The issue was the use of online video—specifically with YouTube in this instance—and how it’s intended purpose drives the SEO, link-building, and other various marketing efforts supporting the video.
Brightcove Webcast – Maximizing Video Ad Revenue
I received an email about this upcoming webcast and thought I should share it with you all.
Video advertising is one of the fastest growing opportunities online today and one of the most promising online advertising formats. The draw of the TV experience, consumers’ adoption of broadband and the resulting changes in online content, capabilities and consumption are all contributing to this rapid growth.
Search Engines are Just Waiting for Your Video Content
Today I wanted to share an interview with media agency executive Robert Davis, Interactive Marketing Director/Leader of Interactive Video for Ogilvy Interactive. Robert tells Andy Plesser of Beet.tv that they have seen a tremendous rise in traffic to video content coming from search engines, especially over the past 6 months.
“We are also seeing a tremendous search value from video now…
Exploring The Complex Relationship Between Links & Views
For those of you who are not aware, SEOmoz—one of the SEO consulting industry’s leaders—has their own index of the web. Unlike Google’s index, the one at SEOmoz, called Linkscape, is after information about links. Rand Fishkin and his team spent months developing the index, and continue to refine, expand, and hone it. The idea was that if Google was going to place so much value on links, there ought to be some way for SEOs and site owners to learn about the links they and their competitors have accrued.
Video Marketing Strategy: Hosted Versus Posted Video
When implementing video online, at any point in time, marketers face a decision: to host or post video? Short for: should we host video on our own servers (or use a propietary video platform) or post the content to video sharing sites? Although such a decision primarily depends on the chosen content strategy (generating views versus traffic), there are several factors to take into consideration.
Google Confirms Meta Keyword Tag is Ignored for Ranking
This may be more straight-SEO news than particularly geared at video, but if you host your own videos or are aiming to rank pages where you’ve embedded a non-hosted video… this will impact your efforts.
Leveraging the Power of YouTube for Search Marketing
At SES San Jose 2009 last month, we had a chance to chat with our friend Greg Jarobe, co-founder of SEO-PR and author of “YouTube Marketing – An Hour a Day.” Greg talks about YouTube and why internet marketers and search marketing professionals would be mistaken to ignore the power of YouTube Marketing.
Video Search Steals Revenue Out of Your Pocket?
While doing a recent search on Yahoo Video for my favorite advertisement of all time (the Cadbury Eyebrow Dance done by Glass and a Half Full) I found that they’ve implemented a Play Here button. As it’s interesting, I thought I would share with you. But what is more interesting is what it means to you.
The Next Wave for Online Video Search Optimization
Last month, I was presented with an opportunity that I couldn’t pass up to speak at SES San Jose 2009 . Of course, I accepted and participated on a panel along with Gregory Markel, Founder and President of InfuseCreative, David Burch, Director of Marketing for Tubemogul, and Erin Bouchier, Business Lead for Google / YouTube. The session was titled, “The Next Wave for Online Video.”
Youtube, Web Video and SEO Reputation Management
You may have read our post titled, “What’s Your Online Video SEO Reputation Worth?” about the brand, trademarks, and reputation management session at SES San Jose 2009. We caught up with Sage Lewis, President of SageRock Digital Marketing after he was done moderating this informative session.
Daisy Whitney & ReelSEO at SES San Jose 2009
So, how cool is Daisy Whitney? Answer: Uber-cool. I asked Daisy Whitney of New Media Minute, if she could wrap up some of our coverage at the Search Engine Strategies San Jose 2009 conference and walla!
Without Video, Your Website will NOT Rank in the Future
At the Search Engine Strategies conference a few weeks back, we had the pleasure of interviewing Bruce Clay. We asked Bruce about the importance of online video when it comes to organic and universal search ranking algorithms in Google. For those of you not in the search marketing industry, Bruce is sort of a “big kahuna.” He founded www.bruceclay.com back in 1996, before some of us even were on the internet, and his firm Bruce Clay, Inc. , is the is one of the top SEO and SEM firms in the world.
