video seeding Articles

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5 Essential Steps to Boost Your Viral Video Marketing Strategy

5 Essential Steps to Boost Your Viral Video Marketing Strategy

The process of creating a successful branded video, one that has the potential to go viral, doesn’t have to be based on pure chance. The key is to have a systematic plan that uses engagement, timing, distribution, and strategy to build the initial audience of your video. We give you five essential tips to boost your video marketing strategy.

Why YouTube Views Clampdown Benefits Advertisers

Why YouTube Views Clampdown Benefits Advertisers

Late last year, YouTube changed their algorithm to thwart companies that send traffic to YouTube videos for a fee. So, how are video seeding companies affected by YouTube’s clampdown? And why is it a plus for advertisers?

Old Spice Launches Mr. Wolfdog Who Will Seduce Us With His Marketing

Old Spice Launches Mr. Wolfdog Who Will Seduce Us With His Marketing

It’s been a while since we heard from Old Spice but they are back with a video campaign for their new Wild Collection. It’s kinda low key, just the new Director of Marketing telling us about his role. But, give it a look, you may like it……..

Move Over Viral, We’ve Entered the Age of Social Video

Move Over Viral, Weve Entered the Age of Social Video

As social video becomes of more prominence in online video buys and of increasing interest to brands in all verticals, it seems helpful to have a full look at the current landscape of social video, its players, buying tactics, strategies, results from social video campaigns, as well as what’s on the horizon for social video.

How to Make Video Ad Campaigns Go Viral – A Behind the Scenes Look into the Viral Video Process [Case Study]

How to Make Video Ad Campaigns Go Viral   A Behind the Scenes Look into the Viral Video Process [Case Study]

A couple of months ago, ABC's "Nightline" did a piece on trying to get a video to go viral.  They hired ad agency and online viral video specialists Mekanism for the job: they would take reporter Dan Harris and a cat named George through a …

Video Seeding from the Beginning: A Conversation with Josh Warner of Feed Company

Video Seeding from the Beginning: A Conversation with Josh Warner of Feed Company

I sat down recently with Josh Warner, president and founder of Feed Company, the first video seeding company to launch in the U.S. in 2006, which seems like many years ago in Internet time. Feed Company is definitely a pioneer in video seeding, having been …

How to Connect with Key Video Influencers in a Social World [Creator's Tip #35]

How to Connect with Key Video Influencers in a Social World  [Creators Tip #35]

This week we talk about how to seed your videos to influencers in your niche. How do you get people who have an audience notice your content and help you spread the word about it? We talk about how to initiate contact, build relationships with …

How to Seed Videos via Key Influencers & Grow Your Audience [Creator's Tip #34]

How to Seed Videos via Key Influencers & Grow Your Audience [Creators Tip #34]

For this week's Creator's Tip episode Tim Schmoyer and Kevin Nalty talk about how to reach out to key influencers and how to start seeding your videos so they're seen and shared by others, especially if you don't have many viewers to begin with. One …

Look At Your Viral Video, Now Look Back At Mine – What Helps Old Spice Succeed?

Look At Your Viral Video, Now Look Back At Mine   What Helps Old Spice Succeed?

Christmas 2011 brought the welcomed return of the Old Spice Man, in his new re-incarnation as MANta Claus. MANta Claus, played once again by Isaiah Mustafa – the former NFL player turned actor – was on a holiday campaign to give a gift to every single person on the planet. All 7 billion of us. Now, that’s some mission.

So apart from the great content what has led to the success of Old Spice’s marketing plan?

Unruly Media Raises $25 Million; Funding To Fuel Global Social Video Expansion

Unruly Media Raises $25 Million; Funding To Fuel Global Social Video Expansion

On Jan. 4, 2012, Unruly Media announced a $25 million Series A investment from Amadeus Capital Partners, Van den Ende & Deitmers, and Business Growth Fund.  Founded in 2006, Unruly has delivered a number of high profile social video campaigns for global brands, including industry …

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