video seeding Articles

Old Spice Launches Mr. Wolfdog Who Will Seduce Us With His Marketing

It's been a while since we heard from Old Spice but they are back with a video campaign for their new Wild Collection. It's kinda low key, just the new Director of Marketing telling us about his role. But, give it a look, you may like it........

Move Over Viral, We've Entered the Age of Social Video

As social video becomes of more prominence in online video buys and of increasing interest to brands in all verticals, it seems helpful to have a full look at the current landscape of social video, its players, buying tactics, strategies, results from social video campaigns, as well as what's on the horizon for social video.

How to Make Video Ad Campaigns Go Viral - A Behind the Scenes Look into the Viral Video Process [Case Study]

A couple of months ago, ABC's "Nightline" did a piece on trying to get a video to go viral.  They hired ad agency and online viral video specialists Mekanism for the job: they would take reporter Dan Harris and a cat named George through a ...

Video Seeding from the Beginning: A Conversation with Josh Warner of Feed Company

I sat down recently with Josh Warner, president and founder of Feed Company, the first video seeding company to launch in the U.S. in 2006, which seems like many years ago in Internet time. Feed Company is definitely a pioneer in video seeding, having been ...

How to Connect with Key Video Influencers in a Social World [Creator's Tip #35]

This week we talk about how to seed your videos to influencers in your niche. How do you get people who have an audience notice your content and help you spread the word about it? We talk about how to initiate contact, build relationships with ...

How to Seed Videos via Key Influencers & Grow Your Audience [Creator's Tip #34]

For this week's Creator's Tip episode Tim Schmoyer and Kevin Nalty talk about how to reach out to key influencers and how to start seeding your videos so they're seen and shared by others, especially if you don't have many viewers to begin with. One ...

Look At Your Viral Video, Now Look Back At Mine - What Helps Old Spice Succeed?

Christmas 2011 brought the welcomed return of the Old Spice Man, in his new re-incarnation as MANta Claus. MANta Claus, played once again by Isaiah Mustafa – the former NFL player turned actor – was on a holiday campaign to give a gift to every single person on the planet. All 7 billion of us. Now, that's some mission.

So apart from the great content what has led to the success of Old Spice's marketing plan?

Unruly Media Raises $25 Million; Funding To Fuel Global Social Video Expansion

On Jan. 4, 2012, Unruly Media announced a $25 million Series A investment from Amadeus Capital Partners, Van den Ende & Deitmers, and Business Growth Fund.  Founded in 2006, Unruly has delivered a number of high profile social video campaigns for global brands, including industry ...

Creative Content Drives Engagement - Video Seeding With Feed Company's Josh Warner

A few weeks ago I got a chance to sit down with the President and Founder of Feed Company, Josh Warner. We talk a bit about how Feed Company began and what they're up to with regard to video seeding, social media, video marketing. Among ...

The Weekly Online Video News Round Up - Thanksgiving Edition

Plenty of news in the world of online video this past week, though many of us probably found ourselves distracted by things like family interaction, football games, and turkey. Because we were all a little more distracted than normal, it's an even better idea to ...

Why All Video Views Are Not Created Equal - Tips For Seeding Branded Video Content

Major advertisers, including Nike, Ford, and Microsoft, are using the marketing practice of video seeding to reach online users with brand videos longer than the 15 or 30-seconds required by pre-roll video ads. Marketers like that video seeding reaches online audiences in environments that are ...

The Social Video Blueprint, Part 8: Social Video Best Practices

Over the past seven weeks, we've used this series to take a deep dive into social video marketing, analyzing the benefits to both the brand and the fans. And if you've been following along, you know that social video succeeds when companies focus on creating ...

Social Video and Cause Marketing: How Nonprofits Are Doing Viral Video

I interviewed Chris Quigley, Co-founder of the buzz marketing company, Viral Ad Network, about why and how companies should engage in social causes using video. Chris also shares the special benefits that social video campaigns can have for charities, and we add some of our ...

What Makes for Social Video and Do Creative Agencies Get It?

What do companies mean exactly when they say they do "social video?" Is it just about creating a video that's creative and entertaining, and placing your video on social networks? Or do you need to be doing a lot more? I explore some of the ...

Video Advertising Networks – A Reel List of Video Ad Networks

We talk a lot about online video advertising, but we've never really combined all the options into one big list in the past. So, here you go, one ReelSEO Show Reel of online video advertising networks (in reverse alphabetical order so as not to show ...