video reviews Articles


The Power of The User Generated Video Product Review

The Power of The User Generated Video Product Review

ComScore and EXPO Communications did some research to look into how effective user-created video content can be. Namely they looked at the effectiveness and contents of video product reviews /testimonials made by users. The results might be somewhat surprising.

Does Uploading Videos To YouTube Cannibalize Website Video SEO?

Does Uploading Videos To YouTube Cannibalize Website Video SEO?

To YouTube or NOT to YouTube, that is the question for e-retailers pushing e-commerce product videos. Is posting product videos on YouTube complimentary or counter-productive to e-commerce business goals? ReelSEO's Mark Robertson shares his thoughts about the "YouTube cannibalization theory," and offers some valuable tips …

Predictions With Local Online Video Marketing – Interview With Topix

I interviewed Chris Tolles, CEO of the online news portal Topix, on his predictions for how video will mature into the local landscape, and its impact for audiences and businesses.

The FTC Will Regulate Blogs – Unethical Bloggers Beware

If you're a blogger and you write reviews, I would hope you're already above board.  If not… you might want to consider whipping up some sort of disclosure policy. This is a pretty big deal for the blogging community – The Federal Trade Commission (FTC) …

Google Rolls Out Video Reviews In Product Search

Google Product Search has always been a pretty sweet little service.  Whenever I'm in the market for a new trinket, such as a digital camera or a new set of headphones, I'll usually head over to Google Product Search.  I can find reviews, the best …

eTailers Improve ROI With Video Says Adobe Scene7 White Paper

A new white paper has been released by Adobe Scene7, the rich-media enterprise solution, detailing how eTailers are using Video to better ROi. I got my hands on it and have the juicy details below (albeit in brief of course) along with my thoughts.

Tips for Creating A Successful Online Video Foundation

OK, so you have a great idea for a series of videos that are going to make you oodles of cash or that you think a million people will want to watch. But really, without a good foundation (script, storyboard, etc…) none of that is …

SEO and Video Top Retailer’s Priorities for 2009

According to Internet Retailer's latest monthly survey, online merchants are making search engine optimization and video their top web site design priorities for 2009. The survey also reports that "usability testing can also help retailers do a better job of deploying video" to which ReelSEO's Grant …

The Effects of Online Video On Offline Media

Video has had a tremendous effect on the way we see our media. We can download TV shows we missed, we can watch sports games live via the internet, we can watch visual diaries and we can share our own creativity. But nowhere is the …

Yellow Pages Site Launches User Generated Video Reviews.

Today announced the launch of their new "Video Review Profit-Sharing Program", which pays video makers for their opinions. (, the online video local yellowpages site, has officially announced the launch of their new "Local Video Review Profit-Sharing Program". Putlocal is asking video makers …

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