video producer Articles

RockMelt - The Hotshot New Browser Video Marketers Should Be Rooting For

The web was abuzz yesterday with the news of the latest browser on the block, RockMelt.  It's a web browser that is intently focused on one thing: social interaction.  And I think all video creators and marketers should be hopping on the bandwagon.

Good Reminders for Successful Online Video Self-Production

I'm nearly finished with Part 5 of our ongoing Online Video Marketing Basics series, and it's all about the distribution decisions facing video creators—you can read Part 4, Choosing the Right Video Equipment, to tide you over until the new installment is ready.  But I ...

Have Patience, Viral Video Success Doesn't Always Happen On Our Timetable

If you're anything like most of the video creators and marketing consultants I've met, you probably have a tendency to hope for big things from your latest viral offering almost as soon as you've uploaded.  You might even refresh the page regularly throughout the first ...

International Video Production – Lessons Learned from Shooting Across Borders

We got the gig in Guatemala and landed the job in Johannesburg; so now what? There are many elements to think about before shooting video in a foreign country. Of course, there are the basic travel essentials: passport, wallet, plane tickets, and potentially a visa ...