video platforms Articles

Digital Hollywood Los Angeles 2010 - 6 Online Video Takeaways

Visitors to last week's Digital Hollywood Los Angeles conference were greeted with three days of rain, while being flooded with an endless stream of Strategic Sessions, Tracks, and Panelists. Yet, if you were able to navigate through the muddled scheduler and wade through Session introductions ...

The Online Video Platform Summit Returns To Streaming Media West

This 2010 Streaming Media West conference is fast approaching and the Online Video Plaform Summit will make a return this year as well. Events for the show feature a Google TV keynote from Rishi Chandra, a Keynote from Jennifer Taylor, Adobe Rich Media Solutions and ...

The Sunday News Reel: Video Related News In Review - Sept 26 - Oct 3, 2010

Chris is taking the weekend off to catch up on some technical things (really he's just fiddling with computer hardware, playing video games and catching up on sleep) so I'm here to cover for him. This week saw a lot of talk about Apple TV ...

Giving Users Brand Choice Is Key To Video Ad Success On Short Form

The Pool, a unique research initiative made of people from Publicis Groupe, publishers and advertisers, aimed to identify optimal ad models across emerging media platforms recently put out some new research that says giving consumers the ability to select the ads they see is vital ...

Video Distribution: Where Should You Upload Your Videos? Online Video Marketing Basics Part 5

This is Part Five of our ongoing series of Online Video Marketing Basics, and it's long overdue.  This series is intended for the novices among us, businesses and individuals who have only recently decided to take the plunge into online video.  And for that decision, ...

10 Things To Consider When Choosing An Ecommerce Product Video Solution

So, you're thinking about adding product videos to your ecommerce site. Once you've made your decision you'll quickly realize there are a fair deal of things you need to consider in terms of the implementation of your video solution. In order to help you figure ...

Video SEO and PPC Strategies for E-Commerce Video Online

ReelSEO publisher Mark Robertson was a featured speaker this past week at the 2010 Video Commerce Summit held Seattle, Washington. We've included here Mark's full presentation titled, Building on the Success of Video with New PPC and SEO Strategies, which is also available on Slideshare.

Speculation On What YouTube’s 6th Year Might Bring

Monday was apparently YouTube's birthday.  Tuesday was mine.  I'm in the mood to wax poetic. It's very trendy this week to write flowery editorial articles about YouTube's positive cultural impact over the last five years.  It's hard to let an anniversary like this one—especially one ...

Silverlight Makes Gains, Shines On Kaltura and Ooyala

Apparently, and I find this rather shocking, Silverlight is installed on 60% of connected devices. SIXTY percent. I am guessing that is mostly because it is now coming pre-installed on Windows machines and smartphones? As a result both Kaltura and Ooyala have begun to support ...

Transcribing Videos By Hand Vs. Automated Transcription Tools

In this video, our friend Dave Dugdale compares the time it took him to transcribe a typical three minute video by hand verses using an automatic transcription service. As you likely know, automated transcription services use speech-to-text recognition technologies that at this point, are no ...

Online Video Platform Solutions Focus On Video SEO Goodness

Validation feels good ;-)  What do I mean by this?  Well, over the past year, many of the online video platforms that we write about, have begun to focus a bit on helping their customers deploy videos that are more search engine friendly.  I imagine ...

Veeple Launches Search Engine Friendly Video Embed Codes

Today - Veeple, an online video platform that we've covered in the past, announced a new feature for their customers which helps a bit with the long-standing issue of Flash and SEO. They have modified their video embed codes to provide alternative text content for ...

Web Video Hosting Platforms Comparison Tool - VidCompare

I know that many of our readers are fans of using YouTube as a video hosting platform.  While I completely agree that almost everyone should leverage YouTube itself for its massive audience, and while there are clearly some benefits to using YouTube, (mainly - it ...

Video Monetization Via Pay Per View - Ooyala Interview

ReelSEO's Grant Crowell conducts a video interview with Bismark Lepe, Founder and President of Products for the online video platform Ooyala, about how their solution also allows content providers to make money from their “premium” video content via their subscription models and pay-per-stream models – aka, “video for sale.”

5 Tips for Successful and Professional Online Video Projects

Are you looking for any easy way to explain how to do professional (i.e., business-quality) online video to newcomers? I recommend sharing these 5 steps in the following order: Plan, practice, publish, promote and perform. In this post, I will explain how each of these 5 ...