video platforms Articles

TED 2012 Soliciting Video Auditions For Innovative Conference Speakers

TED is all about big ideas. Conference talks cover a wide spectrum of topics and styles, and have historically been given by some of the world's most well-known personalities and brightest thinkers like Bill Gates or Al Gore. If there's a negative blip on TED's ...

Another Video One Bites the Dust, VBrick Acquires Fliqz

News of more consolidation within the online video platform space came earlier this week with the announcement that Emeryville, CA-based Fliqz has been acquired by enterprise IP video pioneer VBrick. In a press release issued on Tuesday, Wallingford, Conn.-based VBrick announced that it has acquired ...

Apples to Oranges: Nielsen Online Video Numbers vs. comScore's Video Metrix

Nielsen is on the boat, or just dragging behind it like an anchor it seems, when it comes to tracking online video usage and growth. comScore has been providing us with monthly glimpses into the online video viewing scene for some time now. Nielsen is ...

What Video Production Pros Need To Know About Marketing

In my previous article, I covered why video production pros today are becoming online marketers. This time I cover the key elements of online video marketing that all video production pros should know about, and how they can use that to their advantage to stay ...

Brightcove Sees Opportunity In Powering Government Video

Brightcove already provides one of the most robust and scalable video platforms in the world to big brand customers like Showtime, Reebok, or the Discovery Channel. While some brands prefer to use free services like YouTube, there is a growing market for the kind of ...

Online Video Market Matures & Consolidation Continues: Triple-Play Acquisition: KickApps, Kewego and Kyte

For anyone who has been following KIT digital's acquisition strategy, it's no secret that KIT has been on a buying spree over the last year purchasing online video technology companies. So, it should come as no surprise that the Prague-based video management solutions provider announced ...

Top 6 Websites for Discovering New & Emerging Viral Videos

I've been writing a weekly round up article on the best and hottest viral videos for well over a year now. One of the most common questions I'm asked is about my sources--where do I find the videos I feature in my weekly best-of article. ...

Why Don't All Video Platforms Display Video View Counts?!

When I was preparing a post about Red Letter Media's Star Wars reviews earlier in the week, I discovered something surprising.  Well, it was surprising to me.  Blip.tv--where Red Letter's latest video is hosted--doesn't share video view counts publicly on the website.  It was important ...

Online Video Predictions for 2011: Are You Ready for The Storm?

Friends, online-video is going to be a fun storm in 2011 as the drama has just begun. It's the first official business day of 2011, and that prompted me to awaken at 3:00 a.m. with great curiosity. I spent 4-plus hours diving into dozens of ...

Following Google’s Lead for A Super Obvious and Powerful Video Marketing Tip

While researching possible article topics today, I ended up going down a rabbit hole of my own making over at the main Google blog.  See, I started by reading a post about the new Nexus S smart phone, which will run the much-hyped Gingerbread version ...

Ooyala On How To Measure Social Video Marketing Success

Grant Crowell interviews Bismarck Lepe, co-founder and President of Products for one of today's leading online video platforms, Ooyala, about how to work with your online video platform provider for doing “social video marketing,” and discuss how “social needs to be a standard part of everybody's targeting for delivering a message to consumers” today.

Why Viddler WAS Bad for Website Video SEO - UPDATED

Certain video hosting/streaming platforms are excellent choices for video SEO (automatic sitemap capabilities, metadata exposure, etc...), some are OK (few platform features but still able to optimize), and then there are a handful whereby if you're interested in optimizing video for your own website, you ...

In-depth Review of ButoTV Video Platform: Interactivity Meets Simplicity

Online video platforms (OVPs) are springing up all over the place. It's like the Dawn of Web 2.0 all over again and Buto.tv (prounounced boo-toe I think) is getting in on it as well (and have been for some time). However, they might be taking ...

23Video Wants To Help Companies Create Customizable, Branded Video Portals

As more businesses of all sizes embrace online video, there is a growing demand for customizable video platforms.  And while Brightcove has lead the charge in providing branded video solutions, there are many businesses that are still not able to afford their services.  A new ...

How The HTML 5 War Has Been Won, By Adobe and Kaltura

Many people out there think that a war was brewing. That it was us versus them, that one thing is better than the other and that, in Highlander style: There can be only one. Adobe proved them all wrong this week by incorporating Kaltura's HTML5 ...