There are plenty of food and beverage brands who are using Instagram video to connect with their target audience, but which ones are really succeeding?. We take a look at data from the past 2 months to see which companies are really connecting with their followers in terms of engagement, and who are using the short-form platform in an effective way.
YouTube is, and has been for much of the past decade, the single most dominant force in on-line video. But it’s becoming less relevant for video creators as options amass. Now that companies like YouTube, and Netflix, have all contributed in lowering bandwidth costs, the market is ripe for opportunity and change.
Paywall video platform VHX is opening up its distribution services to the public. It’s a company that has built a reputation as a one stop, out-of-the-box solution for film content creators and independent art content distributors.
LinkedIn’s Big Idea List for 2014 includes the proposition that the big tech and media companies will merge even further to produce unique, original content across different platforms. But how viable a concept is this?
The world’s 5th most popular video site, Dailymotion, has acquired HTML5 video specialists Jilion, to enhance their video publishing features for content creators, publishers and advertisers alike. HTML5 enabled video means playback on all browsers and devices without the need for a plugin.
The world’s most popular video platform, LongTail, has rebranded as JW Player, the name that most of its users are already familiar with. The player generated 6 billion views across 2.5 million websites in September 2013 and the company predicts further growth as the demand for mobile video grows.
Dailymotion are making their HD premium content available to publishers who want to feature video on their site to increase engagement and attract viewers. Those publishers can also earn a share of the revenue from the videos that they serve on their own pages. The Matchbox widget is available now.
More and more companies are exploring ways to lower their costs and generate positive returns from their efforts for online video and digital media content. As part of a research study we conducted at Interactive Media Strategies in 2012, we found that while 81% of …
A recent blog post over at LinkedIn Marketing Solutions announced that they are now accepting video ads through their self-service video ad platform. Great news for those of us who have the video ads ready and who want to market to other business professionals.
While one might think that every Tom, Dick and Harry video player is now HTML5 capable, you'd be wrong. Well, not totally wrong as most are. So here's a list of some of the more popular HTML5 video players.