comScore Video Metrix Articles

Video Ad Networks - Where Should You Place Your Video Ads?

2009 was a massive year for the online video advertising industry as a whole. But some ad networks did far better than others. I've compiled the statistics for the last third of 2009 and have some ideas on where you should place your video advertisements ...

The Long Tail of Video Viewing Shows The Underdogs On Top

Everyone talks about YouTube, heck, even we talk about them in various forms and for various reasons. They're the 800lb gorilla, only we all talk about it all the time. Well this time round I'm not (yes, I know I just did). I'm going to ...

Over 1 Billion Videos A Day In December (2009) Says ComScore

According to the comScore Video Metrix report, there were over 33 Billion videos streamed in December 2009. That's more than a Bilion a day. Who came out on the top for the month?

Online Video Hits A Record - 31 Billion Views In US

That's what ComScore is saying anyway. They say it's the first time the industry has topped that number and so it's a big deal. Their November 2009 comScore Video Metrix service showed that over 170 million U.S. Internet users watched online video during the month ...

Brightroll's Successful Q2 2009

Brightroll is..well, on a roll. Their latest quarter numbers show why they have become the third-largest property tracked by ComScore (behind Google and FOX), and the only ad network in the top ten.

BrightRoll Makes The List of Lists - Top 10 Video Property

Brightroll has made the list of lists in regards to online video properties according to ComScore. Hurrah! The firm recently announced that ComScore's Video Metrix has ranked them in the top 10 and is the only ad network to break that line.

Google Runs The Roost, Hulu Flying High

ComScore has released their latest numbers for theirr Video Metrix and while it's no surprise that Google still has a commanding lead, there are others, like Hulu, that are rising fast. While each of 150 million Internet users each watched roughly 100 videos in March ...

Online Video Viewing In The UK Grows By 10% YOY

comScore, a leader in measuring the digital world, today released January 2009 data from the comScore Video Metrix service, indicating that the total U.K. online video viewing audience has grown 10 percent during the past year to 29.6 million unique viewers age 15 and older. Google ...

Youtube Sets Record With 100 Million Viewers In January

comScore, a leader in measuring the digital world, today released January 2009 data from the comScore Video Metrix service showing that U.S. Internet users viewed 14.8 billion online videos during the month, representing an increase of 4 percent versus December 2008. YouTube led the growth ...

Online Video Viewership Sets Record In December

Online video viewership set a new record December 2008 with a 13% increase over the previous month according to a new report released from the comScore Video Metrix service.  According to the report, for the first time, more than 14.3 Billion videos were watched in ...

Keepin Score With Video Metrics: Interview With ComScore's Tania Yuki

ReelSEO's Grant Crowell interviews comScore's Video Metrix Product Manager, Tania Yuki. Tania shares some of the notable trends in the video measurement industry, why she believes that "2009 really is the time that the synergy of online video and commerce is going to happen," and what ...

Time for An SMB Video Portal?

One of the big stories from latest comScore Video Metrix press release is the emergence of the TV-show video portal, Hulu. According to Andrew Lipsman, comScore's Director of Industry Analysis, Hulu's rise in the charts speakes to a broader trend of marketing growth with professional-level ...

77% of Total U.S. Internet Audience Watches Online Video. - New Comscore Metrics for Nov 2008

comScore, a leader in measuring the digital world, today released November 2008 data from the comScore Video Metrix service showing that U.S. Internet users viewed 12.7 billion online videos during the month, representing an increase of 34 percent versus year ago. Hulu Retains #6 Ranking ...

Hulu Moves Up In Rankings To 6th Most Visited Online Video Destination

comScore, a leader in measuring the digital world, today released October 2008 data from the comScore Video Metrix service, reporting that U.S. Internet users viewed 13.5 billion online videos during the month, representing an increase of 45 percent versus year ago. Hulu Moves Up to ...

Internet Video Consumption In Germany - Research From ComScore

comScore released data from the comScore Video Metrix service, indicating that 25.9 million German Internet users viewed more than 3 billion videos online in August 2008. comScore Video Metrix, which was the first video tracking service introduced in the U.S. more than two years ago, ...