comScore Video Metrix Articles

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Adap.tv Adapts to App Mentality with Awesome New App Center for Online Video Ad Buyers

Adap.tv Adapts to App Mentality with Awesome New App Center for Online Video Ad Buyers

Adap.tv has been, in my personalized video ad network rankings system, in third place for some time. However, that ranking really just looks at reach and frequency based on comScore monthly Video Metrix numbers. It doesn't take into account other things. If it ever comes …

April is Another Record-Breaking Month for Video Advertising: 9.5 Billion Online Video Ads Served

April is Another Record Breaking Month for Video Advertising: 9.5 Billion Online Video Ads Served

Holy mackerel! That's a whole lotta online video ads man! In fact, it's actually 20% of all videos viewed online roughly. That is if you remember that those ads are actually intersecting pieces of video content which then gets tallied as multiple videos by comScore. …

Online Video Advertising Immune to Seasonal Fluctuations? [Research]

Online Video Advertising Immune to Seasonal Fluctuations? [Research]

Another interesting piece of the Recent FreeWheel Video Monetization Report for Q1 2012 was the number of ads viewed in the quarter. Generally, after the major shopping season (read the holidays) winds down a lot of industries will move toward a slump of inactivity. But …

Advertising is Major Concern for Online Video Consumers Internationally [Study]

Advertising is Major Concern for Online Video Consumers Internationally [Study]

Accenture recently did a study on Video Over Internet Consumers and there were some pretty interesting findings in the report. Today I'm going to look at perceived problems with online video from the consumer standpoint which had some pretty surprising stuff.

Video Ad Impressions Reach Record Numbers in March 2012

Video Ad Impressions Reach Record Numbers in March 2012

Toot the tooters and clink the clinkers, honk the honkers and hoot the hooters, it's comScore video metrix time again. OK, maybe skip the hooters. Did you know that 181 million Americans watched video online in March? Did you know that online video advertising impressions …

comScore Says Almost 22 Million Brits Touched By Video Ads In January

comScore Says Almost 22 Million Brits Touched By Video Ads In January

They always seem a bit behind, comScore, not the Brits. Considering that it's almost mid-March and we're just getting UK numbers for January. It's all part of their "one press release per day so as not to confuse journalists" mentality. No really, someone said that …

181 Million Americans Watch Over 40 Billion Videos Online In January

181 Million Americans Watch Over 40 Billion Videos Online In January

Big numbers continue to accumulate for online video according to comScore who say some 181 million Americans watched more than 40 billion videos in the month. Good for us! In the standard charts there's little movement, like always. Video lengths are up to 6.1 minutes …

Over 200 Billion Monthly Online Video Views – October 2011 comScore Video Metrix

Over 200 Billion Monthly Online Video Views   October 2011 comScore Video Metrix

200 billion is a number that neither you nor I can actually picture.  We've never seen 200 billion of anything, just sitting in front of us where we could start counting it.  But together, people of the world, we watched over 200-freaking-billion online videos in …

October 2011 Sets Video Viewing Record With 21.1 Hours Per Viewer

October 2011 Sets Video Viewing Record With 21.1 Hours Per Viewer

I pulled out the video advertising and put it into its own article but I still wanted to talk about the rest of the stats that came out of comScore for last month. Like the 21.1 hours per viewer and the 42.6 billion videos both …

Herman Cain Versus Online Video From Newspapers – Just The Stats, Man!

Herman Cain Versus Online Video From Newspapers – Just The Stats, Man!

Republican Presidential Candidate Herman Cain made news recently for his campaign cancelling an interview with newspaper this Thursday, saying it didn't want the interview to be video recorded and arguing that video is only typical for television. But do the latest stats show otherwise?

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