comScore Video Metrix

facebook no longer connected account on youtube

Online Video Marketers Need to Stick to a YouTube-First Strategy

Facebook is waving a big flag about its current video success, but the social networking site hasn't replaced YouTube as the center of the video universe just yet. That’s why online video marketers should stick with a YouTube-first strategy.
300 hours of video uploaded to YouTube every minute

What 300 Hours of Video Uploaded to YouTube Every Minute Means for Advertisers

300+ hours of video are being uploaded to YouTube every minute. That's 18,000 hours of video uploaded every hour, or, 18,000 days of video uploaded every day. So what does that amount of content mean for advertisers who are bidding against it, and for creators who want to benefit from monetization?
youtube facebook statistics

Facebook Video Views and Posts: Lies, Damned Lies, and Statistics

It's been 18 months since YouTube released any concrete statistics about views or uploads. In the meantime, we are being bombarded with data about video consumption on Facebook and how the site is out-performing YouTube when it comes to video views. But should we put our faith in every statistic we read?
yahoo rival to youtube

Why Google Is Right To Be Worried Over Yahoo's Plan to Rival YouTube

YouTube needs to spend less time comparing itself to cable networks and more time comparing itself to other video content properties, if it is to ride the threat that Yahoo could present to Google's video service later this summer. We take a look at why the Yahoo plans could shake up YouTube and why it needs to stay focused.
online video

186 Million Americans Watched an Online Video Last Month

186.1 million Americans watched online videos last month, that's very slightly down from March 2014, but Google sites still dominate the video content properties chart, and VEVO still maintains its rock-solid lead as the YouTube channel with the most unique views.
aol video property feb 2014

AOL Reclaims #1 Video Ad Property, Maker Back to #2 YouTube Channel

The new year has not started out right for the online video industry with numbers dropping across the board in terms of viewers, minutes and ads. But is this an actual depression or just the late winter/post-holiday blues for the online video industry? With the release of comScore's February Video Ranking numbers we can find out what's going on. We do know that AOL is the #1 video ad property site again though and that Maker Studios reclaims the #2 YouTube channel spot.
spotx

SpotXchange Top Video Ad Property in January According to comScore

January didn't quite compare to December in the comScore Video Metrix numbers, but it was still a good start to the new year. One thing to always keep in mind here is how comScore defines a video and the fact that Netflix isn't included in these reports. Still, SpotXchange did themselves proud and topped the video ad property list clearing AOL and the rest by a good margin. Google remained top site overall and MCN VEVO reigned in the YouTube Partner Channels area.
amazon

Amazon Looking to Become Major Video Advertising Network?

Amazon has teamed up with FreeWheel to begin ramping up video advertising at the world's largest eCommerce site. The possibilities are mind-boggling when you think about the amount of behavior data they probably have stored on shoppers.
agencies

State of Video Advertising for Agencies [Infographic]

Mixpo surveyed 150 media buyers and came up with some pretty large numbers in regards to who is creating, managing or supporting digital video advertising campaigns in 2013. 2014 looks equally bright as well but the number might be slightly skewed, read on to find out why.
comscore video rankings december 2013

December 2013: Online Content Videos Exceed 50 Billion Monthly Views

December saw a marked rise in online video viewing with 5 billion more views than the previous month. It translated into over 52 billion reported views and over 35 billion video ads, 204 ads per viewer and a total reach of 55.6% of the US population, or roughly 188.25M people.
comscore

ComScore Releases July 2013 Online Video Rankings

ComScore's released their July 2013 Online Video Rankings. Not much changed from last month, ads continue to be strong, and Google Sites (aka YouTube) rule the online video world, as usual. There was a total overall increase in views but this online video machine is just humming along.