Topic - Online Video & marketing
How to Use a Virtual Set – Virtual Studio for Online Video
In today’s podcast episode, I interview Earle Greenberg of Chicago Video Works, who explains some of the advantages of promoting your business with videos featuring virtual sets. You’ll also hear from Earle on what’s involved with building a virtual set, and some tips on how to to prepare yourself for a video show featuring a virtual set.
Veeple Launches Search Engine Friendly Video Embed Codes
Today – Veeple, an online video platform that we’ve covered in the past, announced a new feature for their customers which helps a bit with the long-standing issue of Flash and SEO. They have modified their video embed codes to provide alternative text content for the search engines.
Viral Video Marketing Round Up – Lessons From This Week’s Viral Video Successes – 02/05/2010
Welcome back to our weekly series recapping the very latest and emerging viral video success stories. The hope is that we can learn a bit from these stories, and eventually get better over time at crafting and promoting our own viral video content.
Let’s dig in, shall we?
Are Public Figures “Fair Use” in Online Video Marketing?
I interview intellectual property and e-commerce attorney David M. Adler, and explores the question: Can you feature someone in a video advertisement simply because you have video footage (or can access video footage) of them using or talking about your product, service, or brand? Also, what is the most legally safe way to feature a video of a public figure for your own business purposes?
The Benefits of a Targeted YouTube Distribution Strategy
Increasingly, more brands have been expanding into the social media realm. Whether by embracing Facebook, engaging with Twitter, incorporating YouTube, or creating interactive visual content in the online space, brands have been enhancing the online experience. Specifically, it’s the creation of high quality brand videos that have been visibly popping up all across the digital world.
LA Filmmakers Tackle Ambitious Recreation Of Landmark Gay Marriage Trial On YouTube
A few weeks back, the U.S. Supreme Court struck a blow to online video when they ruled that the Proposition 8 court case in California could not be broadcast on YouTube. I was disappointed. And it seems like I wasn’t the only one.
Two Los Angeles-based filmmakers are taking the matter into their own hands through an elaborate recreation of the trial, which they are posting to YouTube for all the world to see.
Viral Video Marketing Round Up – Lessons From This Week’s Viral Video Successes – 1/30/2010
It’s time for another Viral Round Up. This week we had a lot of great videos to choose from. Let’s take a look at some of the videos that went viral in the last seven days, and try to break down what make them successful.
Videos Sell Products – Even if Users Don’t Actually Watch them
While adding video to your online store isn’t exactly new, it is still a medium in its infancy. Only within the last year or so have retailers begun to wake up to the power of video as a marketing tool that builds customer confidence and increases conversion rates. The amazing thing about video is that it works to this effect whether it’s watched or not. In other words, just by adding product videos to your site, whether they’re watched or not, will help move products.
Legal Video Marketing Question: Publicity Rights vs. Right of Privacy?
In our new legal video marketing series, we answer a question submitted by one of our readers, who asks: “Is it legal for an individual to video record patrons in a restaurant and post it on the Internet?” Read his personal story and what our attorney colleague has to say. The answer may surprise you!
10 Things To Test When Optimizing Video For Conversions
Let’s make one thing clear. Video works. The right video solution on your page will increase the number of people that reach your conversion goal. Whoa! Too much jargon? I’ll make it simple. Your site has one main function – to make you money. The way you use your site to make you money is up to you and will certainly vary greatly from site to site.
Viral Video Marketing Round Up – Lessons From This Week’s Viral Video Successes – 1/22/2010
The viral landscape is a very fluid, breathing sort of thing. That’s why we publish this column on a (mostly) weekly basis… because there are always fresh examples of viral success. Let’s take a look at what’s gone viral this week in the world of online video, and attempt to pinpoint some of the core reasons for that success.
Legal Video Marketing News: Are Public Figures Fair Game?
Listen to my podcast interview with intellectual property attorney Mark J. Rosenberg, as we explore the question: Can you feature someone in a video advertisement simply because you have video footage (or can access video footage) of them using or talking about your product, service, or brand? Also, what is the most legally safe way to feature a video of a public figure and use that for your own business purposes?
