Topic - Online Video & video marketing
Greg Jarboe – IP Extremism vs Fair Use with Online Video
At SES San Jose 2009, I spoke with Greg Jarboe, President and Co-Founder of SEO-PR, about some common legal questions and issues with regard to online video. Greg talks about “IP extremism” – the increase of attorneys’ knee-jerk legal reactions – including cease-and-desist orders and sometimes lawsuits –to seeing any instance of their client’s owned video content being up on YouTube and everywhere on the web by others even if those uses clearly fall under legally protected fair use guidelines.
Video Marketing IQ Quiz – Test Your Instincts
Today, EyeView launched what I think is a fun, interactive quiz designed to “test your instincts” for video marketing. The quiz showcases several example A/B test campaigns and shares data collected about those campaigns in order to give marketers a peak into which tests produced better website conversions.
SBTV – Daily Online Video News for SMB Goes Social
Online video gets daily SMB news and goes social at Small Business TV (SBTV.com), the first of its kind video news and information site for America’s 25 million small businesses. The company was launched in 2004 but apparently just unveiled a new enhanced video platform.
Video SEO Tips from Aaron Wall of SEOBook
At the SES San Jose 2009 Conference, I had the chance to catch up with someone I have followed for many years in the SEO space, Aaron Wall. For those of you that do not know Aaron, he is the founder of SEOBook.com. SEOBook is a great resource for SEO and SEM training, how-to’s, tools, etc… Aaron started very early on leveraging videos on the website to help explain SEO. In fact, if you are looking to learn a bit about SEO and SEM, there is a great section on their site with free search engine marketing videos.
I asked Aaron to tell us a little bit about SEOBook.com and his experience with video, as well as to give us a few tips for Video SEO.
Time Warner to Make YouTube Profitable?
As I pointed out in my Dark Side of Online Video article, Viacom is suing YouTube for all sorts of copyright infringement and that case is being run in conjunction with a class action lawsuit from other quarters. Meanwhile, Time Warner has taken a different tack and has decided to cut a major deal with the Google property.
Youtube Optimization Tips from Youtube’s Matthew Liu
At the Search Engine Strategies conference in San Jose last week, we captured some great interviews with industry leaders and conference speakers. The following is an interview with Matthew Liu, Product Manager for YouTube. Matt talks with us about best practices for optimizing videos that are published to youtube.
Yahoo Finds Online Video Viewing Peaks, New Engagement Measurements?
Are people watching videos during the day? At Work? Doesn’t everyone? Yahoo commissioned some new research to find out just exactly how consumers interact with online video including where, when and how much…
SEO For Video – Video SEO Tips & Techniques
Below is a resource and set of links to some of our more popular video search engine optimization tips and tutorials from the past year. We will update this list from time to time as we post additional video SEO tips, tutorials, guidelines, etc…. Good luck with your video search marketing and optimization efforts.
The Next Wave for Online Video – SES San Jose 2009
Along with the fact that ReelSEO is prud to be an official media sponsor for SES San Jose 2009 and ClickZ’s Video and Social Media Strategies Forum, I am happy to announce that in addition, I will be speaking at SES on Tuesday at 11:45am-12:45pm during the session titled, “The Next Wave for Online Video.” The focus will be on the importance of optimizing for video search, speakers will discuss strategies and tactics, including keyword research, reputation enhancement, YouTube ranking and optimization, and special programs.
ClickZ Social Media & Video Strategies Forum Coverage
ReelSEO is proud to be a media sponsor for this year’s ClickZ’s Social Media and Video Strategies forum at the Search Engine Strategies conference and expo in San Jose CA, happening next week on Tues, August 11th. But more than just sponsoring the event, we’ll be offering some valuable coverage both during and following the event. We hope to see you there.
Viral Video – Is it the Video You’re Searching for?
The words ‘viral video’ have become synonymous, mostly incorrectly, with increasing brand awareness, online marketing and online video advertising. Yes, viral video can do all of that, but there might be a better way for you and your company to get the word out instead of the shotgun approach of a viral video.
Video is Most Effective Content for Social Media Releases
A Social Media Release (SMR) is meant to engage the audience through the use of particular multimedia features that are present in it. But you need to know what will compel your audience to interact as well so here are some ideas thanks to MarketingSherpa.
