Online Video Topic - " video marketing "
Digital Agencies and Client Challenges with Video – CIMA Recap
Posted
July 3, 2009 |
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I recently covered the Chicago Interactive Marketing Associations’ panel discussion – Creative, Technology, Media, and Analytics. The panelists of senior industry leaders debated on how creative, technology, media & analytics are converging more in interactive video marketing; and how agencies can overcome the limitations of video measurement towards client buy-in.
Interactive Video Ads Increase Effectiveness?
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June 8, 2009 |
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Late last year, Marketing Sherpa, released an in-depth report geared on the fast-growing landscape of video marketing titled, “Marketing With Video Report: Online, TV & Mobile.” In their research for the report, they asked a sample of marketers using video advertising, either online or on TV, what effect various tactics would have on their video ads. The answer was a resounding, “We Want More Interactivity in Video Ads.”
73% of video marketers agree that adding interactivity to a video ad will increase the effectiveness of the ad. And thank God for that answer. I do wonder about the other 27% who disagree. I mean, how the heck would you get the idea that incorporating greater interactivity might not increase conversions/effectiveness/etc…? Not to say that the question shouldn’t have been asked. Clearly it is important for companies in the video advertising space to understand what is most important to the marketers that are leveraging video advertising.
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Email Video Marketing, What’s Old is New Again?
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June 7, 2009 |
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Want to get your video out to the masses? Why not try email? Sure you can’t actually embed videos in email via Javascript (usually) but you can work some other miracles and get them in front of eyeballs thanks to new products popping up for email marketing.
With billions of videos being watched online monthly and almost everyone having some sort of email account, it seems only right that the two be once again reunited into a mass marketing tool. So much so that multiple services are now offering up new ways to do just that.
SEO For Video – Collection of Tips & Techniques
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June 1, 2009 |
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It occurred to me that perhaps it may be useful to post links to some of our popular video search engine optimization tips and tutorials from the past year since we have been so prolific on the topic of SEO for video content.
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Notice Anything New? ReelSEO is Fresh & Clean
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May 31, 2009 |
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Ok, so I planned to do this much earlier, but the truth is, I’m not a professional designer or coder. That is, I didnt used to be. After a few months of learning some basic PHP stuff, CSS styling, and other thing-a-ma-bobs late at night, I’ve overhauled ReelSEO with what I think is a refreshing new look and feel. I hope that you all like it.
Viral Video Genius Quits Day Job for Online Video
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May 25, 2009 |
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“Viral Video Genius” Nalts, well known in the online video world as one of YouTube’s most prolific viral video creators and YouTube comedians, led two separate lives until last week, when the two worlds recently collided and he was outed as a Consumer Product Director at Merck, where he marketed Propecia. Kevin Nalty had kept his day job private from his viral video fame offering only a vague reference in his online bio that he was a “Consumer Product Director at a Fortune 100 company.”
Xerox Dives into Online Video Marketing
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May 24, 2009 |
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Xerox is doing something strange. They’re alerting you to Information Overload Syndrome by inundating you with information. Now you might think this totally bizarre and that it couldn’t possibly be real…and you’d be right.
Video Contests for Small Businesses: Intuit’s SMB Video Throwdown
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May 21, 2009 |
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Recently an old friend of my from my college days contacted me about a video contest his son and daughter in-law were finalists in, and he asked me if I would vote for their videos on the site. Turns out the contest was hosted by intuit, the company well-known for their personal and small-business finance software products, which has built a growing presence with their web-based tools, services, and communities for small businesses.
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Turning Video Value into Real Wealth – Interview with Shelly Palmer
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April 30, 2009 |
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I recently interviewed Shelly Palmer of Advanced Media Ventures and host of MediaBytes last week after his Digital Media Boot Camp at the recent ad tech conference in San Francisco.
I asked Shelly about the challenges for monetizing video content into a sustainable business model, his 3 video marketing models, his cost benchmark for producing sustainable professional video, the dangers of Video SEO creating false “success metrics,” and how we’re still in the very early days of figuring all of this out.
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Podcast: Download
Video Marketing and Fair Use eBook – Discount for ReelSEO Readers!
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April 27, 2009 |
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Media Mogul Daisy Whitney today released her eBook: Keeping You and Your Content Out of Court: A guide to understanding the Fair Use Doctrine in the digital media age. This eBook is being touted as a “must-read for media producers,” and is now available for immediate download.
To get a 10% discount on this book, visit The New Media Minute eBooks section and enter the promo code “reelseo.” ReelSEO recent did a podcast interview with Daisy, and a video interview at the recent adtech San Francisco conference.
