Topic - Online Video & video marketing
Video Marketing Strategy: Hosted Versus Posted Video
When implementing video online, at any point in time, marketers face a decision: to host or post video? Short for: should we host video on our own servers (or use a propietary video platform) or post the content to video sharing sites? Although such a decision primarily depends on the chosen content strategy (generating views versus traffic), there are several factors to take into consideration.
Online Video and Brand Guidelines – Challenges and Tips
In this podcast episode, I discuss my experiences with companies’ brand standards policies, and how video marketers can understand and follow them (as well as protect themselves) when producing, publishing and promoting video online for business.
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Adobe Sees Big Money in Video Analytics
Last week, Adobe Systems, maker of the ubiquitous Flash platform underlying most web video, announced the acquisition of Omniture for $1.8 billion. While Omniture’s core business is web analytics (measuring how visitors interact with your website), one of the most emphasized aspects of the acquisition was Omniture’s video analytics platform. Adobe CEO Shantanu Narayen stated about the acquisition:
“Video is a Social Medium” – YouTube & Social Media
As part of the Search Engine Strategies San Jose Conference & Expo last month, YouTube and Google sponsored a day long event with ClickZ, the Social Media & Video Strategies Forum which featured a variety of speakers who explored the successes and failures experienced by companies, celebrities, and politicians in using video in the online social sphere. We had the opportunity to speak with Kristin Kovner, Industry Marketing Manager with YouTube about their sponsorship of the track and what’s new and exciting with YouTube.
Right of Publicity with Online Video – Questions Answered!
Recently we’ve had some readers asking questions about my recent interview with attorney Mark Rosenberg on “right of publicity” video issues with online video marketing. Questions such as: How can you get permission from large crowds to be in a video? Is the business or venue owner’s consent enough or not? How can patrons be made aware of video recording on the premises, that protects yourself? I asked Mark for a follow-up interview to these questions, and now you can read all of his answers here!
7 Paths to Viral Video Marketing Success
Viral videos are the Holy Grail of Internet Marketing. Every individual, marketing firm, and corporation is striving to create a piece of video content that goes viral. Most of it is just shooting in the dark.
Leveraging the Power of YouTube for Search Marketing
At SES San Jose 2009 last month, we had a chance to chat with our friend Greg Jarobe, co-founder of SEO-PR and author of “YouTube Marketing – An Hour a Day.” Greg talks about YouTube and why internet marketers and search marketing professionals would be mistaken to ignore the power of YouTube Marketing.
Monitoring Video Listings for Business – The Search Monitor
I recently interviewed Lori Weiman, CEO of the online reputation management company The Search Monitor, and tested out her company’s Competitor and Trademark Monitoring tools, which her company announced to have the ability to monitor and segment actual video results across organic search listings, multiple web channels and websites. The main question I wanted answered was: Is this a good tool for search marketers and reputation management professionals?
Right of Publicity – Most Overlooked Legal Issue with Online Video
While trademark and copyright has typically made up most of the discussion of legal issues around online marketing and video for business, many companies today are still completely unaware of another equally important issue – controlling your image and likeness in any video by someone else for whatever purpose . This is known as, the “right of publicity.”
The Next Wave for Online Video Search Optimization
Last month, I was presented with an opportunity that I couldn’t pass up to speak at SES San Jose 2009 . Of course, I accepted and participated on a panel along with Gregory Markel, Founder and President of InfuseCreative, David Burch, Director of Marketing for Tubemogul, and Erin Bouchier, Business Lead for Google / YouTube. The session was titled, “The Next Wave for Online Video.”
What’s Your Online Video SEO Reputation Worth?
I recently covered the Brand, Trademark and Reputation Management session at the Search Engine Strategies San Jose conference. The panel featured a mix of one search engine, SEM solutions providers, and attorneys discussing how online video abuse is a growing problem for businesses, how we can do proper monitor and management, and when it may be necessary to “go legal.”
Video Intelligence – What do Businesses Really Need?
I interview online video platform provider Veeple’s CEO Scott Broomfield about his argument that businesses today need “video intelligence” – interactivity and engagement features directly within the video to make it intelligent enough for its audiences’ needs and for business goals.
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