video marketer Articles

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Understanding Legal Issues With Copyrighted Music In Video

ReelSEO's Grant Crowell interviews Chicago's high-profile “new media” attorney Daliah Saper about some of the important issues that video marketers and other professionals need to be aware of if they are using (or plan to use) other people's music in their own online video pieces, and for their own professional gain.

Common Sense Video Lessons for Businesses Courtesy of The NFL

Common Sense Video Lessons for Businesses Courtesy of The NFL

Sometimes the little guy can learn a lot by simply observing the bigger guy.  That's actually the fundamental logic behind my weekly Viral Video Round Up series, which attempts to find lessons in viral smash hits for the small business video marketer to think about.  ...

"Get Seen" Offers Tips Every Online Video Marketer Can Follow

A great number of Internet marketing specialists will wade into the waters of literature and publish a book about how to succeed at one of the many marketing methods available online.  A large number of these people choose to fill their publications with common knowledge, ...

SES New York 2010 - The Year Video Takes Center Stage?

If you haven't already signed up for SES 2010 New York (that's "Search Engine Strategies 2010 New York" for the abbreviation-impaired), it's not too late.  The conference and expo hall start on March 23, with partnered training beginning on the 22nd.

Defamation and Libel In Online Video – How To Protect Yourself

Defamation and Libel In Online Video – How To Protect Yourself

Grant Crowell of ReelSEO answers this week's submitted legal video marketing question: Is it legal for someone to make a video to purposely ruin a company or person's business reputation? Learn how to best handle and protect yourself from defamatory online video, legally and professionally.

Viral Video Marketing Round Up – Lessons From This Week’s Viral Video Successes – 1/15/2010

Every week we break down some new and emerging viral video successes, hoping to put our finger on what it is that made them work so well.  Sometimes it's easy, other times it's tough.  In the end, the hope is that this series will help ...

Video Marketing and The Law - What You Should Know

Our attorney colleague Mark Rosenberg was recently published in Affiliate Summit's FeedFront magazine with his article titled “Video Marketing and the Law.” Mark shares what basic proactive measures video marketers should be araware to to avoid common legal pitfalls, including: right of publicity issues, copyrights, licensing, contracts, and receiving proper consent.

Google About To Roll Out Caffeine - How Will It Affect Video Results?

Google is getting ready to roll out their new Caffeine index to the entire world.  You might remember this past summer, when we told you about Caffeine being tested. The word is that the new "way of indexing the web" will be unleashed sometime soon ...

Online Video In Affiliate Marketing – The Vast, Untapped Domain?

To coincide with my own speaking event at the Search Engine Strategies Chicago conference on Dec 9th, I interview Shawn Collins, co-founder of the Affiliate Summit, the leading industry conference for affiliate marketing, author of Successful Affiliate Marketing for Merchants, and publisher of the Affiliate ...

Univision/YouTube Partnership Is A Bigger Deal Than You Think

Did you see the headline earlier this week that YouTube had struck a deal with Spanish Television Network, Univision?  If you're a typical American, you might have passed right over it.  Maybe you noted it mentally, but figured it wasn't terribly important to you since ...

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