An effective marketing strategy always starts with determining the goals for the campaign and video content is no exception. In this weeks Creator's Tip, we talk to CJ Bruce of New Antics about how good planning before the video even goes into production will benefit everyone involved in the process.
While many comment on the rivalry of Instagram vs. Vine, the problem isn't which platform is better, The problem is that companies don't use the platforms to their advantage. Here are examples of which videos should be used on either Vine or Instagram video.
Brands often suffer from "Television Syndrome" and "Viralitis" when it comes to creating video, expecting the things that work on TV to work on YouTube, or shooting for a viral video when "virality" is more for entertainment value than brand lift. So what's the cure?
Coming up with winning ideas for your next video script can be tough, but just because you don't have the money doesn't mean you can't bring excitement to the table. Take a trip through the creative process with these tips.
Discover 5 tools to help you leverage your online video marketing. From video hosting to rich-content social media posts, we'll take you through some of the most innovative services for displaying and sharing your videos online.