video marketer

Back to school

Back to School Trends on YouTube are a Lesson in Holiday Marketing

The back to school season is becoming the unofficial start to holiday shopping. According to a new Google survey, 15% of consumers start shopping for the holiday season in July, and another 5% were expected to start before Labor Day. Video Marketers now have an earlier look at what consumers might be interested in this holiday season, and that means more chances to capture interest with ads, promotions, discounts and more.
video marketing metrics, tips and tools

Experts Debate Winning Video Metrics for Brands in 2014

Online video is consistently showing its value well beyond the one-off viral hit. For the evolution of video marketing to continue, it is important to define what constitutes a "win". At the 2014 ReelSummit, a panel of top video industry experts discussed what kind of video marketing performance metrics, tools and tricks to track, and why.
travel videos youtube

Travel Videos Take Off on YouTube and Land in Exotic Places

Every month, more than one billion people visit YouTube to watch more than six billion hours of video, making YouTube an ideal place to explore how travelers interact with video content. According to a recent study, two out of three U.S. consumers watch online travel videos when they’re thinking about taking a trip. But what video content are they looking for?
youtube messages

YouTube Creator Discovery Handbook Part 1: Watch Time and Getting Found

YouTube has released another resource, aimed at video creators and marketers who want to get the most out of the site. The new YouTube Creator Discovery Handbook is full of advice, especially for those new to video marketing. In this post, we take a look at Watch Time, and the why YouTube wants all of it's users to be logged in.
Creators Tip 151 - Tips for Conducting Interviews for Video Marketing

3 Great Tips for Producing Excellent Video Interviews

One of the things that video marketers can do to generate content for their channel, or web site, is to interview people in their industry or niche. In this week's Creator's Tip, we discuss how to do this effectively.
ReelSEO TubeTalk

MailChimp For YouTube Emails and Adding Featured Channels

Which email service is best to use for your channel fans? How do brands add featured channels to their YouTube channel? We answer these questions and more this week on ReelSEO TubeTalk, the Podcast for the best YouTube Video Marketing Tips.
Creators Tip 146 - How to increase the click-through rate of videos in email

How To Increase the CTR of Videos in Email Using Animated GIFS

As a video marketer, that might entail creating some email marketing that includes video content. On today's Creator's Tip, we give you a very simple tip to help you increase the click-through rate (CTR) on those video emails.
youtube preferred channels

How Many Views Per Hour is Your YouTube Video Getting?

As a brand, creator, or video marketer, there is nothing more exciting - or nerve-racking - than tracking how your video content is performing in the hours, and days after its upload. We know that 42% of social shares occur within the first 72 hours, and that those shares can be tracked across Facebook, and Twitter. But how is that video faring on YouTube in terms of views per hour?
starbucks

6 Food & Drink Brands Dominating Instagram Video Right Now

There are plenty of food and beverage brands who are using Instagram video to connect with their target audience, but which ones are really succeeding?. We take a look at data from the past 2 months to see which companies are really connecting with their followers in terms of engagement, and who are using the short-form platform in an effective way.
youtube facebook link posts

7 Very Cool IFTTT Recipes, Tasks & Tricks for YouTube

If you haven't got enough minutes in your working day to complete all the tasks you need to, then an automated system, or tool, can prove to be one of your most invaluable assets. In this post, we're going to take a look at IFTTT, and how video marketers, bloggers, creators or anyone who wants to save a few minutes a day, can utilize the cloud-based software for their YouTube activity.
Creators Tip 141 - Amplyfing your videos with social media

How Brands Should Use Social Media to Engage With Their Viewers

People are drawn to online video because they can interact with the creators in ways that they can’t on television. For you, as the online video marketer, that means you can interact with your audience at scale and built a community around your content on YouTube. But how do you promote your video content using social media?
youtube

Optimize Your YouTube Content for a Multi-Channel Strategy

YouTube has been an online marketer and video creators dream come true. But it's time that you move past that and stop coughing up control and revenue when you could be doing so much more with your online video campaigns. JWPlayer's new whitepaper talks all about optimizing your YouTube channel as the spear in your online video marketing thrust that will bring more and more users to your own sites where you have control and more revenue to your pocket, where you want it.
film riot youtube interview

Ryan Connolly: Behind the Reel with the Man Behind Film Riot [Interview]

Film Riot is a must-see YouTube channel for filmmakers and creators who want to learn the most they can about the art and craft of filmmaking. It's a how-to crash course in filming and post production and Film Riot founder, Ryan Connolly is our special guest on this week's "Behind the Reel."
video-seo

The Top Video SEO Practices Used by Marketers in 2013 [Report]

Video SEO as a marketing discipline is the foundation that ReelSEO was built upon all those years ago. Nowadays, it's more important than ever and our new survey confirms that 7 out of 10 of you think so too. Read more in our 2013 Video Marketing Trends Report.