video marketer Articles

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IAB Releases Online Video Marketing and Advertising Best Practices Guide

IAB Releases Online Video Marketing and Advertising Best Practices Guide

The International Advertising Bureau's Video Council UK (IABUK) has just recently set forth a new set of best practices in regards to online video marketing and video advertising for 2011. Since we tend to talk a lot about those things I figured you might all …

Your Business Video Sucks, An eBook Video Marketing Disaster

Your Business Video Sucks, An eBook Video Marketing Disaster

Welcome to my revised-titled series, Your Business Video Sucks! This week, I review a web video from a well-known professional copywriter, used as a promotion for his eBook on web video tips for business. Watch it and read my review on why I think the …

Facebook and YouTube Rise To The Top Most Search Keywords for 2010

Facebook and YouTube Rise To The Top Most Search Keywords for 2010

Experian Hitwise has released a year-end report detailing the most-searched keyword phrases and most-visited websites of 2010.  Among the most interesting reveals is the declaration that Facebook overtook Google as the most-visited website.  Of course, they wouldn't be number one if Google wasn't feeding them …

5 Reasons Why Businesses That Should Be Doing Online Video, Don’t (And How To Overcome Them)

5 Reasons Why Businesses That Should Be Doing Online Video, Dont (And How To Overcome Them)

I interview David Meerman Scott, popular social media and video marketer, author of The New Rules of Marketing and PR, and his most recent book, Real Time Marketing and PR. We discuss more about the fear of video that companies still have, and the common …

More Senior Executives Are Using & Sharing Online Video Says Forbes

More Senior Executives Are Using & Sharing Online Video Says Forbes

In June of last year, Forbes Insights partnered with Google to conduct a study on how C-Level Executives were using video for business purposes.  The results, which we wrote about at the time, showed that their use of video was on the rise, particularly with …

The Week’s Best Viral Videos & Marketing Lessons – 12/03/2010

The Weeks Best Viral Videos & Marketing Lessons   12/03/2010

Every Friday we try to find some of the best viral videos making the rounds and give you a look.  And after taking last week off from this column for Thanksgiving, I'm overwhelmed with videos to choose from.  As usual, I have some thoughts about …

Get Famous! Get a Job! The Social Video Marketing Movie Audition Experiment

Get Famous! Get a Job! The Social Video Marketing Movie Audition Experiment

In this tough job market, we've seen people use YouTube for attempting to land a job. But have you ever heard of a video done to land a leading acting part in a popular movie by a major, critically-acclaimed director? Learn how one acting couple …

What Video Marketers Can Learn From Annual Lists of Top-Searched Keyword Terms

What Video Marketers Can Learn From Annual Lists of Top Searched Keyword Terms

For many years in a row, the top search query was Britney Spears.  When sharing this fact with clients and during seminars, I often joke that one would think we've learned everything there is to know about Miss Spears by now.  And it seems as …

Run and Gun Video Production Strategies for Video Marketing

Run and Gun Video Production Strategies for Video Marketing

Some marketers find themselves in a situation ripe for shooting video, but are required to do so with little or no time for preparation or pause. This is what is referred to as “run and gun” video production. To help explain this type of shooting (which is becoming more common for video marketers looking to capture real-time quality content), I interviewed three notable video production professionals.

Ooyala On How To Measure Social Video Marketing Success

Ooyala On How To Measure Social Video Marketing Success

Grant Crowell interviews Bismarck Lepe, co-founder and President of Products for one of today’s leading online video platforms, Ooyala, about how to work with your online video platform provider for doing “social video marketing,” and discuss how “social needs to be a standard part of everybody’s targeting for delivering a message to consumers” today.

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