video marketer

TV Everywhere Video Ad Views Increase by 368% in Q3 2014 tv everywhere 360x240

TV Everywhere Video Ad Views Increase by 368% in Q3 2014

Viewers who are signed up to TV subscription, or TV Everywhere, services are becoming increasingly receptive to online video advertising. 46% of long-form and live video ad views now come from users signed up to a TV Everywhere service, an increase of 368% compared to Q3 2013.
Who Loves Monty the Penguin More? Facebook vs YouTube monty the penguin viral video john lewis 360x240

Who Loves Monty the Penguin More? Facebook vs YouTube

The world is going crackers for Monty the Penguin, but does the success of the video campaign on Facebook signal the death knell for YouTube? Nope, far from it. John Lewis are pouring money into advertising and marketing on both platforms to reach as many viewers as possible.
Viewers LOVE Halloween, So Why Arent More Brands Creating Video Content Around It? halloween content youtube brands losing out 360x240

Viewers LOVE Halloween, So Why Aren't More Brands Creating Video Content Around It?

Halloween should be the kind of event that brands jump on to create videos for, but out of the 80,000 YouTube channels who have uploaded Halloween content, only 1.3% belong to brands. With the average Halloween How-to video attracting around 18,000 views, how much longer can brands ignore this golden marketing opportunity?
Facebook Video Views and Posts: Lies, Damned Lies, and Statistics youtube facebook statistics 360x240

Facebook Video Views and Posts: Lies, Damned Lies, and Statistics

It's been 18 months since YouTube released any concrete statistics about views or uploads. In the meantime, we are being bombarded with data about video consumption on Facebook and how the site is out-performing YouTube when it comes to video views. But should we put our faith in every statistic we read?
8 Great IFTTT Recipes For YouTube, Vimeo, & Instagram Video ifttt video recipes 360x240

8 Great IFTTT Recipes For YouTube, Vimeo, & Instagram Video

Social media is the perfect vehicle for promoting video content, whether it's yours or something uploaded by another creator. Automating the process via a good social tool makes the process even easier. We take a look at some of the automated tasks you can set up on IFTTT for Vimeo, YouTube, Instagram Video, Tumblr, and Reddit.
Facebook Premium Video Ads Aren’t Making the Social Network New Friends facebook video ads dislike 360x240

Facebook Premium Video Ads Aren’t Making the Social Network New Friends

Facebook started testing its Premium Video Ad model in 2013, as a way of enabling advertisers to drive their branding objectives in other people’s News Feeds. But the video ads aren't the “game changer” that some had predicted, and advertisers shouldn’t expect Facebook users to go wild when they see them.
Six Viral Video Myths That Refuse to Die viral video marketing myths 360x240

Six Viral Video Myths That Refuse to Die

Some video marketing myths seem to have a life of their own, long after they have been dead and buried. No, you are not 53 times more likely to appear on page one of Google if you have a video on your website, and no, throwing kittens into the mix won't give you a viral video. We bust out the biggest myths for you.
Reddit & Video: A Comprehensive Guide for Video Marketers reddit video marketing 300x240

Reddit & Video: A Comprehensive Guide for Video Marketers

Proclaiming your website to be the "front page of the internet" takes some chutzpah, but in the case of Reddit, there is a lot of truth in that assertion. Reddit attracted 135,017,412 unique visitors in Aug 2014, and is arguably, the source for everything shiny-new, and popular on the internet today. Read our tips for reaching your target audience on the site.
YouTube Keyword Research Tips for Video SEO tube talk 360x240

YouTube Keyword Research Tips for Video SEO

What are some good YouTube keyword suggestion websites? Where can you use YouTube keywords? How can you find good keyword tips using your own YouTube Analytics? We answer these questions and more this week on ReelSEO's TubeTalk, the best podcast for YouTube Video Marketing Tips.
Four Video Ads that Define the Scottish Independence Referendum scottish referendum video ads 2014 360x240

Four Video Ads that Define the Scottish Independence Referendum

With the vote for an independent Scotland just days away, both camps have taken to the internet to argue their case. As we have come to expect in the modern age, video advertising is playing a huge part in conveying each side's respective message to Scottish voters, who are being asked to answer either Yes or No to the question: “Should Scotland be an independent country?”
4 Free Keyword Research Tools Video Marketers Should Be Using YouTube Trends Dashboard 360x240

4 Free Keyword Research Tools Video Marketers Should Be Using

YouTube's Ads Keyword Tool is no more, but we'd argue that it had become less and less effective over time anyway. For video marketers and advertisers in 2014, we suggest 4 free keyword research alternatives to use as part of your marketing strategy.
3 Simple Tips to Make Better Training Videos Creators Tip 158 3 Tips for Holding a Viewers Attention during Informational Videos 360x240

3 Simple Tips to Make Better Training Videos

On this week's Creator's Tip, we bring you 3 short, sharp but very useful tips to make your training, how-to, and informational videos as effective as possible. The longer you can keep your viewers' attention, the higher your engagement will be, and the better your video will perform!
Back to School Trends on YouTube are a Lesson in Holiday Marketing youtube trends influence back to school purchases 360x240

Back to School Trends on YouTube are a Lesson in Holiday Marketing

The back to school season is becoming the unofficial start to holiday shopping. According to a new Google survey, 15% of consumers start shopping for the holiday season in July, and another 5% were expected to start before Labor Day. Video Marketers now have an earlier look at what consumers might be interested in this holiday season, and that means more chances to capture interest with ads, promotions, discounts and more.
Experts Debate Winning Video Metrics for Brands in 2014 video marketing metrics tips and tools 360x240

Experts Debate Winning Video Metrics for Brands in 2014

Online video is consistently showing its value well beyond the one-off viral hit. For the evolution of video marketing to continue, it is important to define what constitutes a "win". At the 2014 ReelSummit, a panel of top video industry experts discussed what kind of video marketing performance metrics, tools and tricks to track, and why.
Travel Videos Take Off on YouTube and Land in Exotic Places travel videos youtube 360x240

Travel Videos Take Off on YouTube and Land in Exotic Places

Every month, more than one billion people visit YouTube to watch more than six billion hours of video, making YouTube an ideal place to explore how travelers interact with video content. According to a recent study, two out of three U.S. consumers watch online travel videos when they’re thinking about taking a trip. But what video content are they looking for?