video marketer Articles

Video Marketing and The Law - What You Should Know

Our attorney colleague Mark Rosenberg was recently published in Affiliate Summit's FeedFront magazine with his article titled “Video Marketing and the Law.” Mark shares what basic proactive measures video marketers should be araware to to avoid common legal pitfalls, including: right of publicity issues, copyrights, licensing, contracts, and receiving proper consent.

Google About To Roll Out Caffeine - How Will It Affect Video Results?

Google is getting ready to roll out their new Caffeine index to the entire world.  You might remember this past summer, when we told you about Caffeine being tested. The word is that the new "way of indexing the web" will be unleashed sometime soon ...

Online Video In Affiliate Marketing – The Vast, Untapped Domain?

To coincide with my own speaking event at the Search Engine Strategies Chicago conference on Dec 9th, I interview Shawn Collins, co-founder of the Affiliate Summit, the leading industry conference for affiliate marketing, author of Successful Affiliate Marketing for Merchants, and publisher of the Affiliate ...

Univision/YouTube Partnership Is A Bigger Deal Than You Think

Did you see the headline earlier this week that YouTube had struck a deal with Spanish Television Network, Univision?  If you're a typical American, you might have passed right over it.  Maybe you noted it mentally, but figured it wasn't terribly important to you since ...

Viral Video Marketing Round Up – Lessons From This Week’s Viral Video Successes - 11/07/2009

It's time again for another Viral Round Up (it's actually a day or so past the time for another Viral Round Up, and I'm hoping you'll forgive my tardiness). As usual, the past week offers us several examples of viral success—some intentional, some accidental, and ...

“Fair Use” Legal Update – What Online Video Professionals Should Know

ReelSEO's Grant Crowell interviews intellectual property and new media attorney David Adler about recent developments with the popular case today involving the battle between fair use and copyright protection, and what it can teach online video marketing professionals about detecting and preventing clear-cut copyright violations in web video.

Free Interactive Video for All - Veeple Launches Interplay

Back in June, I wrote about some survey results published by Marketing Sherpa where 73% of video marketers indicated that interactive video functionality has a positive effect on the effectiveness of a video ad message (again, I wonder about the other 27% but...).  At ReelSEO, we ...

Online Video and Brand Guidelines – Challenges and Tips

In this podcast episode, I discuss my experiences with companies' brand standards policies, and how video marketers can understand and follow them (as well as protect themselves) when producing, publishing and promoting video online for business.

The Next Wave for Online Video Search Optimization

Mark Robertson reviews the SES San Jose 2009 session titled "The next wave for online video" which he spoke at along with Gregory Markel of Infuse creative and David Burch of Tubemogul. Learn about Video SEO from the expert at ReelSEO.com

SES San Jose and ClickZ Video Events - Podcast Preview!

Listen to our podcast show where I interview Mark Robertson on ReelSEO's media coverage of Search Engine Strategies San Jose 2009, and ClickZ's Video and Social Media Strategies Forum, taking place August 11-13th in San Jose, California.

Web Video and Project Management Tools – Which Ones To Use

I review some of the most popular (and upcoming) Web-based Project management and collaboration services are providing for video content – and which features are best suited for business projects where online video is crucial to a campaign's success. Listen to our podcast episode by ...

Youtube Adds AutoSharing - YouTwitFace Is Now Real

For those of you that may have missed it, a few weeks back, Conan O'Brien, on his  Tonight Show sketch called "In the Year 3000,” predicted that in the future, YouTube, Twitter and Facebook would merge and create "one super time-wasting site called 'YouTwitFace'."  1 week later, ...

Interactive Video Ads Increase Effectiveness?

Late last year, Marketing Sherpa, released an in-depth report geared on the fast-growing landscape of video marketing titled, "Marketing With Video Report: Online, TV & Mobile.” In their research for the report, they asked a sample of marketers using video advertising, either online or on TV, what effect various ...

Viral Video Genius Quits Day Job for Online Video

"Viral Video Genius" Nalts, well known in the online video world as one of YouTube's most prolific viral video creators and YouTube comedians, led two separate lives until last week, when the two worlds recently collided and he was outed as a Consumer Product Director ...

Self-Service Video Production Platform Review – Interview With AditAll

http://www.reelseo.com/self-service-video/8104/ ReelSEO's Grant Crowell interviews AddItAll.com's Arthur McKinley on the advantages for marketers to use a self-service video platform for content and video advertising.