video marketer Articles

Ooyala On How To Measure Social Video Marketing Success

Grant Crowell interviews Bismarck Lepe, co-founder and President of Products for one of today's leading online video platforms, Ooyala, about how to work with your online video platform provider for doing “social video marketing,” and discuss how “social needs to be a standard part of everybody's targeting for delivering a message to consumers” today.

Best Online Video Ad Campaign - EZ Grill Heats Up The Smartphone War

I've long held up BlendTec as a shining example of viral video advertising done right.  With their "Will It Blend" series of videos—where their industrial-strength blenders create dust from things like golf balls, iPhones, or glow sticks—they've entertained millions while simultaneously showing off the actual ...

RockMelt - The Hotshot New Browser Video Marketers Should Be Rooting For

The web was abuzz yesterday with the news of the latest browser on the block, RockMelt.  It's a web browser that is intently focused on one thing: social interaction.  And I think all video creators and marketers should be hopping on the bandwagon.

Google Experiments With Friends - Integrates Twitter-Shared Links In News

It must be some kind of unofficial "tinker with your search engine" day or something.  Hot on the heels of Yahoo's major search interface overhaul, Search Engine Land has discovered that Google is testing a new feature with Google News—the ability to connect it to ...

Yahoo Releases Major Changes To Search Interface

Not to be outdone by all the new things Google has been doing with their search interface this year, Yahoo has just released a pretty major update to their own search engine.  And since we're all about getting your videos found on search engines here, ...

Facebook Fastest Growing Video Referrer, But Still Behind Search

Facebook and Twitter are the fastest-growing referrers of video on the web, according to a new report from TubeMogul.  Called "Online Video and the Media Industry," and produced in conjunction with Brightcove, it's a quarterly report, and the findings cover Q2 of 2010.

Antoine Dodson Embraces Huge Unexpected Viral Video Fame

Hot on the heels of our article about the highest-earning YouTube stars comes this story from NPR about Antoine Dodson.  Antoine Dodson, if you live in a cave, is the guy from Huntsville, Alabama, that has surged to fame via an interview with the local ...

Video SEO and PPC Strategies for E-Commerce Video Online

ReelSEO publisher Mark Robertson was a featured speaker this past week at the 2010 Video Commerce Summit held Seattle, Washington. We've included here Mark's full presentation titled, Building on the Success of Video with New PPC and SEO Strategies, which is also available on Slideshare.

Brightroll Rolls Out ROI Measurement Products

Keep rolling, rolling, rolling...out the new products! Brightroll teamed up with Vizu, Nielsen, InsightExpress and comScore to put together a series of new measurement products for its users. Roll on through to find out more.

Understanding Legal Issues With Copyrighted Music In Video

ReelSEO's Grant Crowell interviews Chicago's high-profile “new media” attorney Daliah Saper about some of the important issues that video marketers and other professionals need to be aware of if they are using (or plan to use) other people's music in their own online video pieces, and for their own professional gain.

Common Sense Video Lessons for Businesses Courtesy of The NFL

Sometimes the little guy can learn a lot by simply observing the bigger guy.  That's actually the fundamental logic behind my weekly Viral Video Round Up series, which attempts to find lessons in viral smash hits for the small business video marketer to think about.  ...

"Get Seen" Offers Tips Every Online Video Marketer Can Follow

A great number of Internet marketing specialists will wade into the waters of literature and publish a book about how to succeed at one of the many marketing methods available online.  A large number of these people choose to fill their publications with common knowledge, ...

SES New York 2010 - The Year Video Takes Center Stage?

If you haven't already signed up for SES 2010 New York (that's "Search Engine Strategies 2010 New York" for the abbreviation-impaired), it's not too late.  The conference and expo hall start on March 23, with partnered training beginning on the 22nd.

Defamation and Libel In Online Video – How To Protect Yourself

Grant Crowell of ReelSEO answers this week's submitted legal video marketing question: Is it legal for someone to make a video to purposely ruin a company or person's business reputation? Learn how to best handle and protect yourself from defamatory online video, legally and professionally.

Viral Video Marketing Round Up – Lessons From This Week’s Viral Video Successes – 1/15/2010

Every week we break down some new and emerging viral video successes, hoping to put our finger on what it is that made them work so well.  Sometimes it's easy, other times it's tough.  In the end, the hope is that this series will help ...