video marketer

ATTN B2B Marketers: Hows Video Working for You? [Survey] b2b video marketing 360x240

ATTN B2B Marketers: How's Video Working for You? [Survey]

As part of our annual Video Marketing Survey, we want to get a better understanding of the wins, as well as challenges, that face the B2B video marketer. If you're part of a B2B marketing team, we'd love you to participate in this short, 25 question survey.
How to Master the Facebook Video Algorithm: 3 Winning Tactics Facebook video marketing hacks 360x240

How-to Master the Facebook Video Algorithm: 3 Winning Tactics

There is enormous potential for brands to leverage their video content on Facebook, however ensuring those videos get seen can be tricky. We offer three tips to mastering the Facebook video algorithm and achieving maximum organic reach for your video marketing efforts.
The Future of Digital Video: Why Brands Need to Follow the Consumer Brand advertising needs to become more like search advertising 360x240

The Future of Digital Video: Why Brands Need to Follow the Consumer

The future of digital video is changing as consumers research their purchase decisions based on their needs, not on the needs of the brand or advertiser. Brands and publishers have to rethink their message and create amazing content, not just great advertising.
12 Slides That Every Video Marketer Should Read Right Now Meeker 25 360x240

12 Slides That Every Video Marketer Should Read Right Now

These days, there are so many stats around video content and viewer behavior that it takes a real expert to pull out the information most valuable to video marketing teams. We take a look at 12 of the most important slides from the brand new '2015 Internet Trends Report', and give you 3 good reasons why you should read them right now.
Why Are Advertising Execs Rooting for Facebook Video Ads? facebook video advertising 360x240

Why Are Advertising Execs Rooting for Facebook Video Ads?

A recent report states that advertising executives favor Facebook over YouTube when it comes to ad spend. But agencies and brands need to pay very close attention to metrics beyond views if they want to evaluate video advertising on any platform or app.
YouTube Celebrates 5 Years of TrueView With New Interactive Cards youtube trueview interactive cards mobile annotations 360x240

YouTube Celebrates 5 Years of TrueView With New Interactive Cards

YouTube are introducing Interactive Cards for TrueView ads, a new feature which will make video ads a much more engaging, and interactive experience for viewers. The Cards will work across all screens and all devices, including mobile.
Why the New Kraft Heinz Company Needs to Raise its Game on YouTube heinz craft merger youtube video marketing 360x240

Why the New Kraft Heinz Company Needs to Raise its Game on YouTube

Kraft and Heinz have announced they are to merge, creating the fifth-largest food and beverage company in the world. This business move creates a potential goldmine for the new company in terms of increased engagement and visibility on YouTube, a marketing strategy that neither brand has really taken full advantage of as yet.
Autoplay is Now the Default on YouTube   and Thats OK youtube autoplay1 360x240

Autoplay is Now the Default on YouTube - and That's OK

YouTube has made autoplay the default option for desktop users of the site, and of course it's a way of boosting views in the face of such overwhelming competition from Facebook, and now Twitter. You can disable the feature, but we think it's a good thing for YouTube, creators and viewers.
Snapchat: How Ephemeral Video Marketing is Engaging Viewers snapchat video marketing 360x240

Snapchat: How Ephemeral Video Marketing is Engaging Viewers

While brands once tied down to YouTube are slowly exploring Vine and Instagram video, there are other social platforms that have caught the attention of a certain demographic. One of those is Snapchat, a platform that is winning with ephemeral video marketing in terms of brand engagement.
How GoPro and ULTA Beauty Get Video Embedding Right gopro video embedding strategy 360x240

How GoPro and ULTA Beauty Get Video Embedding Right

We take a look at two brands - GoPro and ULTA Beauty - who have found a rewarding way of embedding YouTube videos and playlists on their sites. It's a video marketing strategy that has benefited both their websites and their YouTube channels.