video marketer Articles

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5 Tools Online Video Marketers Can Use for Best ROI

5 Tools Online Video Marketers Can Use for Best ROI

Discover 5 tools to help you leverage your online video marketing. From video hosting to rich-content social media posts, we'll take you through some of the most innovative services for displaying and sharing your videos online.

Why You Need Your Own Video Website Outside of YouTube [Creator's Tip #49]

Why You Need Your Own Video Website Outside of YouTube [Creators Tip #49]

On this week’s Creator’s Tip video Kieran Farr from VidCaster discusses the benefits of having your videos on your own video website in addition to a presence on relevant video destination sites like YouTube, Blip.tv and Daily Motion in order to increase your traffic, product ...

Video Marketers Need to See the Big Picture: Lee Odden on the New Approach to OPTIMIZE

Video Marketers Need to See the Big Picture: Lee Odden on the New Approach to OPTIMIZE

Video marketers are well aware that great content can increase a brand's online reach - but what happens when search engine optimization can actually harm those marketing efforts? We asked Lee Odden, CEO of TopRank Online Marketing and author of ”Optimize: How to Attract and ...

Presidential Campaigns to Fight for Online Video Ad Inventory

Presidential Campaigns to Fight for Online Video Ad Inventory

According to a new report by Mixpo, the presidential candidates will have more than enough money and perhaps more than enough tech savvy to sell out video advertising inventory in the month leading up to the fall election. You'll remember a while back I told ...

Next Gen YouTube, Mobile Marketing, SEO & More at SES New York 2012

Next Gen YouTube, Mobile Marketing, SEO & More at SES New York 2012

SES New York 2012 is almost here, and I wanted to take a couple moments to highlight some of the most interesting-sounding sessions for those who are going--and gently prod anyone not planning to go to reconsider. SES is packed full of amazing sessions led ...

For The Camera Shy: You Don't Need To Be On Camera To Make A Great Video

For The Camera Shy: You Dont Need To Be On Camera To Make A Great Video

There are all kinds of common excuses a video marketer might hear from an individual or business that is reluctant to jump into online video. Some might suggest their target audience doesn't really care about video (pretty much all target audiences are heavily involved in ...

Setting the Pace In Next Gen YouTube Marketing

Setting the Pace In Next Gen YouTube Marketing

Mark Robertson, the Founder of ReelSEO, and I will be speaking about "Next Gen YouTube Marketing” at SES New York on Mar. 21, 2012. We also spoke about "Next Gen YouTube Marketing” at SES Chicago on Nov. 16, 2011. And we spoke about "Next Gen ...

How Long Until YouTube Views Lose All Meaning?

How Long Until YouTube Views Lose All Meaning?

I would rather have 10 video views from actual engaged viewers who are connecting to the content than have a million useless views from non-engaged or paid viewers. I really mean that. I know a lot of people who would hear me say that, and ...

James Franco & Aziz Ansari Among Judges For Vimeo Festival + Awards

James Franco & Aziz Ansari Among Judges For Vimeo Festival + Awards

Vimeo announced their judging lineup today for the upcoming 2012 Vimeo Festival + Awards. The awards will be handed out across 13 different categories, with each category having a panel of three judges. And there are some pretty big names among the judges, including actor ...

Honda Puts Ferris Bueller Super Bowl Commercial Online Early & It's... Lame?

Honda Puts Ferris Bueller Super Bowl Commercial Online Early & Its... Lame?

Online videos are the new Super Bowl ads... kind of. Old Spice Man actually started as a cheeky non-Super-Bowl commercial online, timed to generate buzz around the game. Last year, Volkswagen put "The Force" online ahead of the actual game, and it helped generate more ...

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