video marketer Articles

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72% of Video Marketers are Buying Ads on YouTube, but NOT In-stream Video Ads [REPORT]

72% of Video Marketers are Buying Ads on YouTube, but NOT In stream Video Ads [REPORT]

In our 2013 Online Video Marketing Survey and Business Trends Report, YouTube and Google rank as the most often cited place for purchasing paid video ads, but only a third of video marketers are investing in in-stream video advertising.

The Top Video SEO Practices Used by Marketers in 2013 [Report]

The Top Video SEO Practices Used by Marketers in 2013 [Report]

Video SEO as a marketing discipline is the foundation that ReelSEO was built upon all those years ago. Nowadays, it’s more important than ever and our new survey confirms that 7 out of 10 of you think so too. Read more in our 2013 Video Marketing Trends Report.

94% of Marketers Use YouTube to Distribute Video, 87% Share to Facebook

94% of Marketers Use YouTube to Distribute Video, 87% Share to Facebook

According to the 2013 Online Video Marketing Survey and Business Video Trends Report, almost everyone uses YouTube to distribute marketing videos to the masses making it the leader by a long shot. The next, most-often-used platform is Vimeo. The question was posed as, "What video …

#1 Business Video Tip – Let Your Goals Drive Strategy [Creator's Tip #107]

#1 Business Video Tip   Let Your Goals Drive Strategy [Creators Tip #107]

An effective marketing strategy always starts with determining the goals for the campaign and video content is no exception. In this weeks Creator’s Tip, we talk to CJ Bruce of New Antics about how good planning before the video even goes into production will benefit everyone involved in the process.

Vine vs. Instagram: Short-Form Social Video Marketing Ideas

Vine vs. Instagram: Short Form Social Video Marketing Ideas

While many comment on the rivalry of Instagram vs. Vine, the problem isn’t which platform is better, The problem is that companies don’t use the platforms to their advantage. Here are examples of which videos should be used on either Vine or Instagram video.

The Cure for Videos Suffering from Television Syndrome and Viralitis

The Cure for Videos Suffering from Television Syndrome and Viralitis

Brands often suffer from “Television Syndrome” and “Viralitis” when it comes to creating video, expecting the things that work on TV to work on YouTube, or shooting for a viral video when “virality” is more for entertainment value than brand lift. So what’s the cure?

Top Video Marketing Leaders Ascend the Summit FRIDAY: Will You Be There?

Top Video Marketing Leaders Ascend the Summit FRIDAY: Will You Be There?

It’s one more week until we kick off the first annual ReelSEO Video Marketing Summit in San Francisco. Those of you planning to wait until the day-of to buy tickets should really take advantage of the Advanced registration, which ends July 24.

A Creative Exercise for Writing Your Video Script

A Creative Exercise for Writing Your Video Script

Coming up with winning ideas for your next video script can be tough, but just because you don’t have the money doesn’t mean you can’t bring excitement to the table. Take a trip through the creative process with these tips.

5 Tools Online Video Marketers Can Use for Best ROI

5 Tools Online Video Marketers Can Use for Best ROI

Discover 5 tools to help you leverage your online video marketing. From video hosting to rich-content social media posts, we’ll take you through some of the most innovative services for displaying and sharing your videos online.

Why You Need Your Own Video Website Outside of YouTube [Creator's Tip #49]

Why You Need Your Own Video Website Outside of YouTube [Creators Tip #49]

On this week’s Creator’s Tip video Kieran Farr from VidCaster discusses the benefits of having your videos on your own video website in addition to a presence on relevant video destination sites like YouTube, Blip.tv and Daily Motion in order to increase your traffic, product …

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