video marketer

When Should You Promote Video Content with Paid Media? promote mobile video paid advertising 360x240

When Should You Promote Video Content with Paid Media?

Given the huge amount of video content available on the Internet, marketers need to be aware of their options when it comes to reaching as much of their target audience as they can. If brands don’t already have millions of subscribers, likes, or followers, they’ll need to seed their video content when it launches, which means investing in paid promotion.
Why a Mobile Video Marketing Strategy is Essential for Fortune 50 Brands video marketing fortune 50 360x240

Why a Mobile Video Marketing Strategy is Essential for Fortune 50 Brands

Although Fortune 50 companies can afford to advertise on television, their target viewers are watching as much video online as they’re watching on TV. And a huge number of that target audience is consuming video via their smartphones and tablets. That's why it's essential that those big companies need to embrace video as part of their mobile digital marketing strategy.
Are Video Advertisers Targeting the Right Audience on YouTube? video marketing target audience 360x240

Are Video Advertisers Targeting the Right Audience on YouTube?

Did you know that 40% of baby product consumers actually live in homes without children? Or that only 31% of mobile searchers for video games are men ages 18 to 34? Video advertisers could be missing out on a huge share of audience and never even know about it.
Which U.S. Presidential Video Campaigns Are Actually Engaging Viewers? video engagement 2016 presidential campaigns 360x240

Which U.S. Presidential Video Campaigns Are Actually Engaging Viewers?

There are huge budgets available to promote video campaigns, but how are the frontrunners in the 2016 U.S. Presidential election faring when it comes to engagements? Anyone can buy video views, but we're much more interested in how election videos are actually engaging the average viewer.
YouTubes CES Keynote: Four Reasons Why Digital Video Will Win the Decade robert youtube 360x240

YouTube's CES Keynote: Four Reasons Why Digital Video Will Win the Decade

YouTube's Robert Kyncl gave the keynote speech at ‪#‎CES2016‬, and delivered the kind of strategic insight, critical data, tactical advice, and latest trends in the digital video marketing business that will give you a colossal return on that investment. We have the full unmissable transcript of the speech that you won't want to miss.
A Video Marketer’s Playbook for Winning the Big Game in 2016 video advertising youtube 360x240

A Video Marketer’s Playbook for Winning the Big Game in 2016

Super Bowl 2016 is a golden opportunity for the big brands to get their products and services in front of consumers. But as online video advertising continues to reach and engage more people, just how much ROI can a TV only ad campaign provide?
3 Key Reasons Why Video Marketers Should Pay Attention to CES 2016 video marketing trends ces 360x240

3 Key Reasons Why Video Marketers Should Pay Attention to CES 2016

CES 2016 starts this week, and if you are part of a marketing department that creates and promotes video content, it's definitely worth keeping an eye on the news coming out of Las Vegas, even if you can't attend in person. We show you how to keep in touch with the trends and announcements from this year's CES show.
Video Marketing Review of the Year: The Top 15 ReelSEO Posts of 2015 best video marketing advice 360x240

Video Marketing Review of the Year: The Top 15 ReelSEO Posts of 2015

2015 was a momentous year in video marketing, so let's take a look back at 15 of the most read, shared, and talked-about ReelSEO posts of 2015. These are the articles that offered the best strategic insights, critical data, tactical advice, and trends in the digital video marketing business. We hoped they helped you in 2015, and prove to be invaluable for 2016.
71% of Companies Plan to Increase their Video Marketing Budget   Because it Works! [Study] video marketiing success 360x240

71% of Companies Plan to Increase their Video Marketing Budget - Because it Works! [Study]

A lack of a strategy, and an inadequate budget, can seriously impact a good video marketing campaign. But 71% of video marketing teams who have overcome these obstacles and found success with video are prepared to pour even more budget into video campaigns because they work so well for raising visibility, and increasing lead generation.
The New Video Marketing: Community, Not Content, is King the new video marketing rules 360x240

The New Video Marketing: Community, Not Content, is King

The online video landscape has changed and the balance of power now resides with the audience and influential video creators, rather than with the brands and advertisers. Great video content will always do well, but it's community engagement that is now king, and brands and marketing teams need to build a different kind of relationship with consumers.
Why Video Marketing is About the Audience Not the Marketers Video Marketing Digital Social Contract 360x240

Why Video Marketing is About the Audience Not the Marketers

A new hard-hitting industry report argues that marketing agencies, and brands, along with old-school broadcasters and media companies are so out of touch with the new social and digital rules that they risk ending up as outcasts. Marketing is all about the audience - not the marketers.
Facebook Hits 8B Video Views Per Day, Wants To Be Best Site to Watch and Share Video facebook 8 billion video views a day 360x240

Facebook Hits 8B Video Views Per Day, Wants To Be Best Site to Watch and Share Video

Facebook has fired its biggest shot across the bow to YouTube, promising to innovate the platform so the site becomes the best place to watch and share videos. With more than 8 billion video views every day on Facebook, the site is taking its investment in video, mobile and advertising very seriously indeed.