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Hurricanes & Musical Standouts – The Week’s Best Viral Videos & Marketing Lessons

Hurricanes & Musical Standouts   The Weeks Best Viral Videos & Marketing Lessons

Hurricane Irene absolutely dominated the last week's news cycle, which means that it also dominated the viral video world. Alongside the hurricane-related clips people were sharing this week, there was the usual assortment of viral video gems from amateur musicians, professional musicians, home video directors, …

Flickme Applies Gamification to Streaming Films, But Costs Too Much

Flickme Applies Gamification to Streaming Films, But Costs Too Much

I just found flickme.com, a new streaming film rental/buying site. The thing I liked is that I could login quickly with Facebook, which got me a Beta badge for being an early adopter. I instantly noticed the gamification for the site. Completing certain tasks earns …

Stop Motion & A Beatboxing Flute – The Week’s Best Viral Videos & Marketing Lessons

Stop Motion & A Beatboxing Flute   The Weeks Best Viral Videos & Marketing Lessons

Today's kind of a big day. Lots of things happening. The online video world is waiting to see if there will be any word on the possible sale of Hulu, as final bids are reportedly due today. Along the east coast of the U.S., a …

The Social Video Blueprint, Part 7: Catalysts For Sharing

The Social Video Blueprint, Part 7: Catalysts For Sharing

As we've discussed throughout this series, social video campaigns are all about sharing. Clicks and impressions are great, but shares represent potential exponential growth, because the viewers themselves are spreading the brand's message to their friends, fans, and relatives. But why do they share? What …

YouTube Partner Channels Added To comScore Video Metrix for July 2011

YouTube Partner Channels Added To comScore Video Metrix for July 2011

With the July 2011 report, comScore has expanded their monthly video metrix, which tracks online video services and viewers, to include what they call "Select YouTube Partners" (see table below). What that sounds like to me is that they are NOT including all of the …

Vid.ly Grows Up, Goes Pro – The Universal Video URL Slam Dunk

Vid.ly Grows Up, Goes Pro   The Universal Video URL Slam Dunk

When I hop on a conference call and say "Go Team [INSERT BRAND] Woo!" you can be pretty sure that I dig your product. So Jeff Malkin and the team over at Vid.ly should be well aware of that fact now since I both opened …

Flights, Camera, Action – American Airlines Spreads Wings For Online Video Contest

Flights, Camera, Action   American Airlines Spreads Wings For Online Video Contest

Every time I see a new brand or company announce an online video contest, I cringe a little bit in anticipation of how lame it's likely to be. Too many companies just want to get in the online video game that they put little thought …

The Social Video Blueprint, Part 5: Social Video Case Studies & Examples

The Social Video Blueprint, Part 5: Social Video Case Studies & Examples

Welcome to Part 5 of our ongoing Social Video Blueprint series. In the last three installments, we've looked at how social video differs from traditional video advertising campaigns. Content is valued over ads, views are valued over impressions, and shares carry more weight than clicks. …

“Digital Natives” Transforming Online Video, Part 3: Teaching Citizenship

Digital Natives Transforming Online Video, Part 3: Teaching Citizenship

In my final article from my discussion Dancing with Digital Natives co-editor Michelle Manafy, we talk about the opportunities for parents, schools, organizations to pay attention to young peoples desire to make and share video content; and find ways to recognize and reward creativity in …

The Week’s Best Viral Videos & Marketing Lessons: Time-Lapse Edition

The Weeks Best Viral Videos & Marketing Lessons: Time Lapse Edition

It's Friday again, and you know what that means: no one wants to concentrate on work, and everyone's already in weekend play-time mode. So why not help ease that transition with something that is equal parts work and entertainment, the ReelSEO viral video round up? …

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