video game Articles

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Vid.ly Grows Up, Goes Pro - The Universal Video URL Slam Dunk

Vid.ly Grows Up, Goes Pro   The Universal Video URL Slam Dunk

When I hop on a conference call and say "Go Team [INSERT BRAND] Woo!" you can be pretty sure that I dig your product. So Jeff Malkin and the team over at Vid.ly should be well aware of that fact now since I both opened ...

Flights, Camera, Action - American Airlines Spreads Wings For Online Video Contest

Flights, Camera, Action   American Airlines Spreads Wings For Online Video Contest

Every time I see a new brand or company announce an online video contest, I cringe a little bit in anticipation of how lame it's likely to be. Too many companies just want to get in the online video game that they put little thought ...

The Social Video Blueprint, Part 5: Social Video Case Studies & Examples

The Social Video Blueprint, Part 5: Social Video Case Studies & Examples

Welcome to Part 5 of our ongoing Social Video Blueprint series. In the last three installments, we've looked at how social video differs from traditional video advertising campaigns. Content is valued over ads, views are valued over impressions, and shares carry more weight than clicks. ...

"Digital Natives" Transforming Online Video, Part 3: Teaching Citizenship

Digital Natives Transforming Online Video, Part 3: Teaching Citizenship

In my final article from my discussion Dancing with Digital Natives co-editor Michelle Manafy, we talk about the opportunities for parents, schools, organizations to pay attention to young peoples desire to make and share video content; and find ways to recognize and reward creativity in ...

The Week's Best Viral Videos & Marketing Lessons: Time-Lapse Edition

The Weeks Best Viral Videos & Marketing Lessons: Time Lapse Edition

It's Friday again, and you know what that means: no one wants to concentrate on work, and everyone's already in weekend play-time mode. So why not help ease that transition with something that is equal parts work and entertainment, the ReelSEO viral video round up? ...

Global Video Ad Chart: The Best in Branded Viral Video for June 2011

Global Video Ad Chart: The Best in Branded Viral Video for June 2011

It has been an action-packed month for branded viral video on the global ads chart. After the melancholic commercials and PSAs of May, the pace quickened and the mood lifted in June, with stunt driving, a lightsaber duel and even giant birds being fired out ...

Prime Time & Long-Form Online Video Is Up, Says Yahoo! Research

Prime Time & Long Form Online Video Is Up, Says Yahoo! Research

So the holiday weekend is over, we're all climbing out of food comas, lathering up skin lotion from too much sun and generally getting back into the groove. We're still free, we partied like it and now we've all got to pay. Luckily, I refrained ...

Google Uses Interactive YouTube Video Game To Hype Nexus S

Google Uses Interactive YouTube Video Game To Hype Nexus S

I love when YouTube advertising content gets interactive. Granted, it's usually a large brand with deep pockets commissioning interactive videos, and not yet something the average amateur filmmaker can accomplish on their own, but they offer a glimpse of what online video's future might look ...

Consumption Of Nomadic Online Video To Outpace Home & Mobile Users

Consumption Of Nomadic Online Video To Outpace Home & Mobile Users

The NPD Group, who I like for their monthly video game sales charts, have thrown their hat into the online video research arena. They've just released a new report called Broadband Video: On Demand, On the Go, and On the Rise in conjunction with Connected ...

The Week's Best Viral Videos & Marketing Lessons - Toy Story Edition

The Weeks Best Viral Videos & Marketing Lessons   Toy Story Edition

It's Friday, and if you're anything like me, that means you wish it was Friday night already. Unfortunately, an entire work day stands between you and the official start of the weekend. But I've got your back. I've collected the week's best viral videos from ...

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