video game Articles

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Machinima To Bring Fanboys What They Want: Lots of Tommy Wiseau

Machinima To Bring Fanboys What They Want: Lots of Tommy Wiseau

Tommy Wiseau has become this generation's type of celebrity: a man who has a cult following for all the wrong reasons, but embraces the attention.  His film The Room makes regular rounds at (often sold out) midnight showings around the country, a movie so uniquely …

The Importance Of Publishing Video Frequently & Regularly – YouTube Creator Playbook

The Importance Of Publishing Video Frequently & Regularly   YouTube Creator Playbook

Your first video hits YouTube and you get lucky, and you get quite the audience.  This is fantastic.  People are coming to realize what you thought all along: that you are talented and have a perspective that is unique and entertaining.  You get tons of …

Netflix To Split DVD & Streaming Services, Rebranding DVD As Qwikster

Netflix To Split DVD & Streaming Services, Rebranding DVD As Qwikster

Imagine my surprise this morning when I got an email from Reed Hastings, the CEO of Netflix. I suppose you might assume that we're such a popular online video website, that the CEOs of major video companies email me all the time, but I can …

How To Choose The Correct YouTube Channel Type For Your Video Content

How To Choose The Correct YouTube Channel Type For Your Video Content

So you want to upload videos on YouTube and you're ready to start a channel.  You go to the settings, you give your channel a name, and then there's this thing called Channel Type.  You click on it and there's these six options that come …

Orcs Must Die: YouTube Annotations & Interactive Video Marketing At Its Best

Orcs Must Die: YouTube Annotations & Interactive Video Marketing At Its Best

As many of you know, I am a gamer. I am proud of that fact because not only is it my hobby, but also my job as I am a video game journalist. But every once in a while something happens in that arena that …

Amazing Rescues & Clever Brands – The Week’s Best Viral Videos & Marketing Lessons

Amazing Rescues & Clever Brands   The Weeks Best Viral Videos & Marketing Lessons

This week we have one of the most eclectic viral video round ups we've ever assembled, with animation and incredible high-definition action, and everything in between. It was also a great week for branded video campaigns, with some of the most inventive and clever viral video ads …

Call of Duty: Modern Warfare 3 Release Brings Web Video Along With It

Call of Duty: Modern Warfare 3 Release Brings Web Video Along With It

When your video game series has sold over 55 million copies and has generated billions of dollars in revenue, the newest entry will obviously be incredibly anticipated.  And while you're at it, you might as well try to piggyback some other things on the release …

Viral Video Chart: The Best Branded Viral Videos Of August 2011

Viral Video Chart: The Best Branded Viral Videos Of August 2011

August saw the triumphant return of some familiar faces to the global ads chart – only this time bigger and better. New, more ambitious commercials featuring the stars of some of the most successful campaigns of 2010 dominated August's top 20.

What Gadget Marketing Teaches Us About Online Video Marketing Styles

What Gadget Marketing Teaches Us About Online Video Marketing Styles

Like a lot of people, I saw the new Samsung GALAXY Note video ad over the weekend–the one that shows off all the bells and whistles of the upcoming buzzed-about device. I was struck by how different this ad is from some contemporary smartphone and …

How To Create A Web Series Using Popular Content Without Infringing On Copyrights

How To Create A Web Series Using Popular Content Without Infringing On Copyrights

In a previous article titled, "How to Market A Web Series To Generate Interest & Gain Viewers," we talked about a number of ways web series have tried to increase awareness. One of the segments, called "Tie The Web Series to a Companion Piece," discussed …

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