video game Articles

The Week's Best Viral Videos & Marketing Lessons

This is getting ridiculous.  There are simply too many great videos--funny ones, shocking ones, videos that amaze--to squeeze into this once-a-week column.  I'm going to have to start doing a "Best Viral Videos of the Midweek" article or something.  This week I have so much ...

Celebrity Endorsements In Viral Video Ads Fall Short? Calling BS On The New York Times

Sigh.  Another day, another huge exaggeration by the media to a small data sample.  This time, it's the New York Times.  And I guess they have to sell papers, so I understand a certain amount of sensationalism.  But I think this goes a little far.

The Week’s Best Viral Videos & Video Marketing Lessons – 12/04/2010

Every Friday I try to pick a few of what I think are the best viral video successes of the week.  While part of the goal is simply to have a little fun on the last work day of the week, I'm also hoping we ...

Nielsen Reports Mobile Video Users Rise 44 Percent

Is this a duh moment or what? Nielsen recently reported that mobile video is on the rise. Maybe it was only obvious to a select few of us that this was occurring, you know, those of us with smartphones include the iOSes, Androids and Blackberries ...

EU Opens Antitrust Case Against Google, Gives Me Comic Material

The European Union believes that Google has been up to some underhanded and generally illegal business practices in its SEO and paid search practices. I thought that since I'm in the EU, I might be able to shed some light on that. Really, I just ...

How To Record Skype Video – Skype Video Call Recording Tools

Doing all important Skype Video chats/conference calls and want to make sure you get it all recorded? Here are a list of a few popular skype video recording plugins that are designed to help you do that. Overall, I found them all to be

The Week's Best Viral Videos & Video Marketing Lessons - 11/12/2010

There are always great new videos being created and uploaded. It's probably one of the best things about the world of video… it's always changing, evolving, and growing.  Every week we try to pick a few  to share with you that really stood out—a few ...

The Sunday News Reel – Week of 25-31 October, 2010

Yep, another weekend has arrived and I've pulled my head out of Star Trek Online, video game news and some other things to give you something to read while you have your Sunday morning coffee. I have to tell you, working everyday, gets tiring and ...

How The HTML 5 War Has Been Won, By Adobe and Kaltura

Many people out there think that a war was brewing. That it was us versus them, that one thing is better than the other and that, in Highlander style: There can be only one. Adobe proved them all wrong this week by incorporating Kaltura's HTML5 ...

YouTube Tests Live Video In Home Page Banner Display Ad

YouTube has been experimenting with live video more and more in recent months.  And I'm not just talking about live concerts.  Just last week, they partnered with Conan O'Brien to host a 24-hour live video stream from his talk show offices to help promote the ...

TubeMogul Finds That Most Viewers Never See Pre-Roll Video Ads

TubeMogul does some fairly interesting research from time to time. This time they embarked on a journey of discovery in regards to how many unique visitors to a media company homepage will watch a pre-roll video ad. As we don't always go to broadcaster sites ...

Kantar Videolytics - Track, Syndicate, Optimize - An In-depth Review

Kantar Videolytics recently trotted out a long list of premier partners which included some of the major players in online video (Brightcove, Brightroll, Adap.tv, LiveRail, Tremor, ScanScout, you get the picture) for their new Videolytics (video analytics) offering. So what better reason to get on ...

Dovie.tv Beta: Video Platform Review - Crash and Burn Baby!

This service looks to do a fly-by but can't manage to get off the ground. The Dovie.tv service has so many limitations that it simply can't fly under its own weight. Before I was even able to taxi to the runway my experience was grounded ...

The Power of The User Generated Video Product Review

ComScore and EXPO Communications did some research to look into how effective user-created video content can be. Namely they looked at the effectiveness and contents of video product reviews /testimonials made by users. The results might be somewhat surprising.

The Sunday News Reel - Week of 3-10 October, 2010

I'm back from my apparent slacking off last weekend (you do know that playing video games is my job right?!) This week, now that Mark has a new appreciation of the work one of these requires, we've gone back to combining it all into one ...