video game Articles

Amazing Rescues & Clever Brands - The Week's Best Viral Videos & Marketing Lessons

This week we have one of the most eclectic viral video round ups we've ever assembled, with animation and incredible high-definition action, and everything in between. It was also a great week for branded video campaigns, with some of the most inventive and clever viral video ads ...

Call of Duty: Modern Warfare 3 Release Brings Web Video Along With It

When your video game series has sold over 55 million copies and has generated billions of dollars in revenue, the newest entry will obviously be incredibly anticipated.  And while you're at it, you might as well try to piggyback some other things on the release ...

Viral Video Chart: The Best Branded Viral Videos Of August 2011

August saw the triumphant return of some familiar faces to the global ads chart – only this time bigger and better. New, more ambitious commercials featuring the stars of some of the most successful campaigns of 2010 dominated August's top 20.

What Gadget Marketing Teaches Us About Online Video Marketing Styles

Like a lot of people, I saw the new Samsung GALAXY Note video ad over the weekend--the one that shows off all the bells and whistles of the upcoming buzzed-about device. I was struck by how different this ad is from some contemporary smartphone and ...

How To Create A Web Series Using Popular Content Without Infringing On Copyrights

In a previous article titled, "How to Market A Web Series To Generate Interest & Gain Viewers," we talked about a number of ways web series have tried to increase awareness. One of the segments, called "Tie The Web Series to a Companion Piece," discussed ...

Hurricanes & Musical Standouts - The Week's Best Viral Videos & Marketing Lessons

Hurricane Irene absolutely dominated the last week's news cycle, which means that it also dominated the viral video world. Alongside the hurricane-related clips people were sharing this week, there was the usual assortment of viral video gems from amateur musicians, professional musicians, home video directors, ...

Flickme Applies Gamification to Streaming Films, But Costs Too Much

I just found flickme.com, a new streaming film rental/buying site. The thing I liked is that I could login quickly with Facebook, which got me a Beta badge for being an early adopter. I instantly noticed the gamification for the site. Completing certain tasks earns ...

Stop Motion & A Beatboxing Flute - The Week's Best Viral Videos & Marketing Lessons

Today's kind of a big day. Lots of things happening. The online video world is waiting to see if there will be any word on the possible sale of Hulu, as final bids are reportedly due today. Along the east coast of the U.S., a ...

The Social Video Blueprint, Part 7: Catalysts For Sharing

As we've discussed throughout this series, social video campaigns are all about sharing. Clicks and impressions are great, but shares represent potential exponential growth, because the viewers themselves are spreading the brand's message to their friends, fans, and relatives. But why do they share? What ...

YouTube Partner Channels Added To comScore Video Metrix for July 2011

With the July 2011 report, comScore has expanded their monthly video metrix, which tracks online video services and viewers, to include what they call "Select YouTube Partners" (see table below). What that sounds like to me is that they are NOT including all of the ...

Vid.ly Grows Up, Goes Pro - The Universal Video URL Slam Dunk

When I hop on a conference call and say "Go Team [INSERT BRAND] Woo!" you can be pretty sure that I dig your product. So Jeff Malkin and the team over at Vid.ly should be well aware of that fact now since I both opened ...

Flights, Camera, Action - American Airlines Spreads Wings For Online Video Contest

Every time I see a new brand or company announce an online video contest, I cringe a little bit in anticipation of how lame it's likely to be. Too many companies just want to get in the online video game that they put little thought ...

The Social Video Blueprint, Part 5: Social Video Case Studies & Examples

Welcome to Part 5 of our ongoing Social Video Blueprint series. In the last three installments, we've looked at how social video differs from traditional video advertising campaigns. Content is valued over ads, views are valued over impressions, and shares carry more weight than clicks. ...

"Digital Natives" Transforming Online Video, Part 3: Teaching Citizenship

In my final article from my discussion Dancing with Digital Natives co-editor Michelle Manafy, we talk about the opportunities for parents, schools, organizations to pay attention to young peoples desire to make and share video content; and find ways to recognize and reward creativity in ...

The Week's Best Viral Videos & Marketing Lessons: Time-Lapse Edition

It's Friday again, and you know what that means: no one wants to concentrate on work, and everyone's already in weekend play-time mode. So why not help ease that transition with something that is equal parts work and entertainment, the ReelSEO viral video round up? ...