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The Week's Best Viral Videos & Video Marketing Lessons - Hockey Dancing Edition

The Weeks Best Viral Videos & Video Marketing Lessons   Hockey Dancing Edition

Another week, another fresh batch of the most popular videos. Some are from brands--and this week, we have an excellent selection of great branded videos for you--and others are from individuals. But they all have a secret to share... a lesson to impart about what ...

The Week's Best Viral Videos & Video Marketing Lessons - Guacamole Edition

The Weeks Best Viral Videos & Video Marketing Lessons   Guacamole Edition

You simply can't have your finger on the pulse of the viral video audience--their wants and needs as viewers--without keeping an eye on the current crop of popular videos. Brands and individuals find viral success every week, and each one can help teach video creators ...

The Week's Best Viral Videos & Video Marketing Lessons - Borderlands 2 Edition

The Weeks Best Viral Videos & Video Marketing Lessons   Borderlands 2 Edition

Another week, another fantastic assortment of hilarious and entertaining viral video hits. There were bridges blown up, mysterious snow circles created, impressive acapella work, movie trailers, and a host of other popular video clips. Since there is a host of valuable marketing information and strategy ...

Want To Succeed With "Content As Marketing"? Then Be All You Can Be

Want To Succeed With Content As Marketing? Then Be All You Can Be

I spend a lot of time on this site, and with clients, talking about how important it is for brands and businesses to think about creating online video content as opposed to merely making ads. The branded videos that go viral and gather all kinds ...

The Importance Of Online Video In Transmedia Campaigns - Starlight Runner's Jeff Gomez

The Importance Of Online Video In Transmedia Campaigns   Starlight Runners Jeff Gomez

When I was at CES I was lucky enough to sit down with the crew from Starlight Runner who are doing great things in 'transmedia' campaigns to help brands achieve a wider reach for their products and projects. While we didn't chat much about work ...

Ed Begley, Jr. Looks To Fund Green-Living Web Series Through Kickstarter

Ed Begley, Jr. Looks To Fund Green Living Web Series Through Kickstarter

Back when I was growing up, Ed Begley, Jr. was best known as Dr. Victor Ehrlich on St. Elsewhere.  But now, he's best known as a true green-living individual who rides his bike everywhere, a somewhat viral video on YouTube where he and Fox anchor ...

Sometimes Movies Don't Need A Big Screen, They Just Need Any Screen

Sometimes Movies Dont Need A Big Screen, They Just Need Any Screen

Back in the day, when people actually visited video rental places, movies that either had a short life in theaters or went straight to video basically had to hope the millions of people sifting through the new release shelves would find their video cover and ...

Video Marketing Done Right - Google+ Teases Google Map Video Game

Video Marketing Done Right   Google+ Teases Google Map Video Game

Google is hoping that games can do for Google Plus what they did for Facebook--get people hopelessly addicted until they're spending every waking moment playing social network games and annoying friends with automated status updates based on meaningless gameplay objectives. Um... sorry... guess I have ...

Online Movie Trailers For Friday, January 6 Include The Devil Inside

Online Movie Trailers For Friday, January 6 Include The Devil Inside

Over the course of 2012, I'd like to discuss online movie trailers for upcoming major releases.  I'd like to see if a high view count translates into a big opening weekend.  I'd like to discuss the effectiveness of the trailers online.  I'd like to see ...

After Much Consideration I Give You: The 32 Best Viral Videos Of 2011

After Much Consideration I Give You: The 32 Best Viral Videos Of 2011

Every week I watch entirely too much online video. I take the best ones that I find, and compile a weekly Friday viral video round up. And I don't want to be the only guy in the online video world that doesn't compile his own ...

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