video game Articles

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When Marching Bands Go Viral: Ohio State Turns Video Games Into Halftime Masterpiece

When Marching Bands Go Viral: Ohio State Turns Video Games Into Halftime Masterpiece

Having never been in a marching band, I don't really know how much work goes into being in one.  But I do know that when I see something like Ohio State's marching band turning video game characters and scenarios into seamless formations while they perform …

A Quick Look at Machinima’s Halo 4: Forward Unto Dawn Web Series and Tent-Pole Marketing

A Quick Look at Machinimas Halo 4: Forward Unto Dawn Web Series and Tent Pole Marketing

We heard about it for months: Machinima was going to spend a ton of money to get a Halo 4 web series/video game tie-in after a round of funding, led by Google, rewarded the channel with $35 million to spend awhile back.  Halo 4: Forward …

Philip DeFranco Talks Shark Week and His Crazy Year: Interview with DeFranco and Revision3′s Ryan Vance

Philip DeFranco Talks Shark Week and His Crazy Year: Interview with DeFranco and Revision3s Ryan Vance

In a fantastic bit of synergy, Discovery tapped Philip DeFranco to host the 25th anniversary of Shark Week, which will kick off on Sunday, August 12th at 9 PM e/p.  As many of you know, Discovery acquired internet video site Revision3 last month in a …

A Non-Average Month of Personal Online Video Viewing – Chris Adds it Up

A Non Average Month of Personal Online Video Viewing   Chris Adds it Up

I took all of July and tracked how much online video viewing I was doing to see how I stacked up against the alleged average users in reports from comScore and Nielsen. It might have been an odd month as I had discovered a lot …

A Weekly List of What to Watch in Original Web Series

A Weekly List of What to Watch in Original Web Series

With the rapidly blossoming expansion of original online series, I've been pondering a way to start curating some content via what I watch, because as this month-long online video viewing project I'm doing is going to show, I seem to watch a lot. Considering that …

A Comprehensive List of Online Video Ad Types and Formats, Pros and Cons

A Comprehensive List of Online Video Ad Types and Formats, Pros and Cons

The online video advertising offerings continue to expand and I thought I would go through the whole list of them and give some of my thoughts on the pros and cons of each. I won't go too deeply into specific products from ad networks, just …

Weekly Online Video News Round Up – Hard-Pressed for Time Edition

Weekly Online Video News Round Up   Hard Pressed for Time Edition

So, while you are reading this, I'm probably speeding across the country at some 700mph on my way to Los Angeles for E3 – the world's largest video game show. Still, I made some time to get this compiled so that you would have something …

Google, YouTube Continue Betting Big On Machinima, And With Good Reason

Google, YouTube Continue Betting Big On Machinima, And With Good Reason

A funding round of $35 million went to Machinima, one of YouTube's most visited sites, to the tune of 1.6 billion views last April, and a lion's share of the funding came from Google.  Already-invested Redpoint Ventures and MK Capital also joined in.  All of …

April is Another Record-Breaking Month for Video Advertising: 9.5 Billion Online Video Ads Served

April is Another Record Breaking Month for Video Advertising: 9.5 Billion Online Video Ads Served

Holy mackerel! That's a whole lotta online video ads man! In fact, it's actually 20% of all videos viewed online roughly. That is if you remember that those ads are actually intersecting pieces of video content which then gets tallied as multiple videos by comScore. …

Online Video Explodes In Germany

Online Video Explodes In Germany

Comscore just released a study of online video engagement in Germany, and the results are a continuing testament to the growth of online video outside of the United States.  46.9 million German Internet users went to online video in March, a 2.3% increase from last …

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