Nike’s ‘Just Do It – Possibilities’ was the runaway leader for the most watched video ad of August 2013. Other sports related campaigns like the NBC Premier League trailer, Madden NFL 25 and Jordan’s jumpman23 all made an appearance as did CollegeHumor’s ‘Panhandler Prank’.
Significant video shares across social media networks can increase brand awareness by 55% and increase the ‘likelihood to purchase’ by 103% but who are the real winners in the technology sector when it comes to video ad shares? A new report from Unruly takes us through the data.
TrueView’s skippable in-stream video ads are now very much part of the YouTube experience and they have worked so well that Google are offering online gaming sites the opportunity to benefit from the revenue generator.
Video gaming is huge on YouTube: videos with reviews, previews, announcements, walkthroughs, parodies, and more are just extremely popular, especially when you look at the stats for video gaming channels near the top and on the rise. Google’s new Think Insights breaks it down.
PewDiePie will be the #1 channel on YouTube in a few months. What is the secret of his success? It’s pretty much coming out with lots of content that is innately popular on YouTube, way more than anybody in the current top 5 currently produces.
comScore and Crackle have teamed together to measure the audience across all devices in which Crackle can be played. Online metrics have been unable to come up with a number that includes devices like connected TVs and video game consoles. comScore and Crackle aim to solve that.
It may come as no surprise to learn that YouTube succeeds on the back of video games. For many YouTube independent networks, video game content is the most successful and lucrative. YouTube audiences crave it and creators are inspired by it. Machinima is a behemoth …
Machinima and 343 Industries (Microsoft’s new game studio in charge of the Halo 4 franchise) have created the ultimate piece of tent-pole marketing for the Halo 4 video game, the Halo 4 Forward Unto Dawn web series. For the five Fridays leading up, fans enjoyed installments of the epic web series serving as prologue to the game.
ZoomTilt, which I wrote about a while back, is in the business of finding talented filmmakers who have got financially sustainable web series they want to make. In order for them to be financially sustainable, they need to appeal to brands who will sponsor them …
What makes videos shoot into the stratosphere? Well, talking to certain experts, it's usually something that is amazing, embarrassing, sexy, random, surprising, illuminating, spectacular, or relevant. I think most of your Tosh.0, Ridiculousness, Ray William Johnson videos fall under the embarrassing category. Now how can …