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Viral Video Lessons Round Up – Rockets, Collaborations, and Camera Glitches

Viral Video Lessons Round Up   Rockets, Collaborations, and Camera Glitches

Every Friday I like to share some of the week's biggest viral video hits with you.  I also like deconstructing them, trying to put our finger on what it was about each video that hit the viewing public just right enough to make them share …

Viral Video Lessons Round Up – Shocking Footage, Video Game Predictions, and Phone Calls

Viral Video Lessons Round Up   Shocking Footage, Video Game Predictions, and Phone Calls

Welcome back to another Viral Video Lessons Round Up, where we attempt to pick a few of the week's hottest viral hits and figure out why people enjoyed them so much.  The hope is that by pulling this success stories apart to see what makes …

Content Marketing Strategies With Web Video and Social Media

Content Marketing Strategies With Web Video and Social Media

Content marketing is a very effective way to market your brand, business or organization's products and services in a way that is engaging, relevant and welcome. The idea is to offer people bits of content that are informative, entertaining, useful and have pass-along value. You …

Viral Video Lessons Round Up – Cats, Big Cats, and Video Game Songs

Viral Video Lessons Round Up   Cats, Big Cats, and Video Game Songs

It’s Friday, which means I’ve got another batch of viral success stories to share with you from the week. As usual, there are far more great videos to learn from than I have room for in this column. But we’ve chosen some gems, and hopefully we can break them apart and analyze them to find the catalyst ingredients that helped propel these videos to popularity.

Ecommerce Retailers Split On YouTube Usage = Opportunity

Ecommerce Retailers Split On YouTube Usage = Opportunity

YouTube was originally designed to be user-generated-content-driven. But since it has become the second largest search engine (2008) on the planet, marketers, advertisers and broadcasters have flocked to it. Have the E-tailers followed suit or are they lagging behind? The potential for E-tailers to get …

In-Depth Review of InPlay Video Analytics

It's not quite Google Analytics, yet. But it is certainly a step in the right direction. While we originally had some implementation problems over at Gamers Daily News, TubeMogul was more than helpful in getting everything working properly with us.

Microsoft Researches Three Screen Strategies for Marketing

"…one screen to rule them all and in the market bind them." Well OK Tolkien said ring and not screen and he was talking about evil and we're talking about video and marketing. There's a difference right? Let's face it, many of us are multi-screen …

Vimeo Announces Creative Commons Licensing – But Are Users’ Hands Tied?

Video hosting platform Vimeo yesterday announced on its blog its support for Creative Commons licensing, providing its members a more precise control over where and how others can use their own videos. But restrictions persist with how members can feature other rights-owners videos and other original works on Vimeo, even if they have the same clearances that Creative Commons provides.

comScore Says Brightroll Tops 97% Reach In May. Booya!

Yes, 97% of Internet users apparently see something served up by the Brightroll ad agency (lati Doti, they love the Todi…old school rap lyrics anyone?). That's a pretty stout piece of the pie. But they're not alone in that rare area of the stratosphere…

Viral Video Round Up – Mario Stop Motion, Star Wars, and Marriage Proposals

Viral Video Round Up   Mario Stop Motion, Star Wars, and Marriage Proposals

Another week has flown by, and it's Friday again.  Which for me means that I get to research and share some of the  week's most popular viral videos with you—and, if I'm honest, that almost never feels like work.  So let's take a look at …

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