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YouTube Officially Announces Live Streaming Video Service

YouTube Officially Announces Live Streaming Video Service

After months (and years?) of speculation from all kinds of bloggers and media members, we finally have an official answer to the question of whether YouTube will ever get into the live-streaming video game: they will. YouTube today announced YouTube Live, which "will integrate live …

Best Branded Viral Video Ads – Celebrity Endorsements With Twitter & Sony

Best Branded Viral Video Ads   Celebrity Endorsements With Twitter & Sony

Whenever I see a great piece of branded online video content, I try and pass it on to you guys. Brands are out at the leading edge of what's happening in online video, so there's an awful lot we can learn from their examples. Of …

“Almost” Only Counts in Horseshoes, Hand Grenades… and Web Video Marketing

Almost Only Counts in Horseshoes, Hand Grenades... and Web Video Marketing

The great thing about video, viral and social media marketing is that the brand message doesn't always have to hit the end consumer directly, from the start. Each and every view doesn't have to come from likely buyers or the end consumers, as long as …

The Week’s Best Viral Videos & Marketing Lessons

The Weeks Best Viral Videos & Marketing Lessons

Every week I keep a running list of great viral videos I've come across for use in this column, and in the nearly two years I've been writing it, I've never had a list of videos worth sharing that was as long as this week's. …

Best Viral Video Ad: LG’s “Tasteless” Optimus Pad Commercial

Best Viral Video Ad: LGs Tasteless Optimus Pad Commercial

We talked yesterday about the new LG Optimus 3D–it's a mobile device built with the partnership of YouTube that allows users to record, view, or upload 3D video. There is another Optimus device, though, in the land of LG–a tablet device called the Optimus Pad. …

The Week’s Best Viral Videos & Marketing Lessons

The Weeks Best Viral Videos & Marketing Lessons

Considering that I just shared some of my best viral video discovery websites with you yesterday, it's entirely possible you've seen some of this week's featured videos already. Tons of quality viral hits this week covering a variety of genres and topics. We have some …

Gamer’s Marathon to Stream Live Video for Charity in Memory of Lost Friend

Gamers Marathon to Stream Live Video for Charity in Memory of Lost Friend

I like finding stories that make you feel good about being a gamer and give you a chance to make a difference in the world. The fact that this one also uses online video in a pretty cool way means that I can also share …

The Week’s Best Viral Videos & Marketing Lessons

The Weeks Best Viral Videos & Marketing Lessons

This is getting ridiculous.  There are simply too many great videos–funny ones, shocking ones, videos that amaze–to squeeze into this once-a-week column.  I'm going to have to start doing a "Best Viral Videos of the Midweek" article or something.  This week I have so much …

Celebrity Endorsements In Viral Video Ads Fall Short? Calling BS On The New York Times

Celebrity Endorsements In Viral Video Ads Fall Short?  Calling BS On The New York Times

Sigh.  Another day, another huge exaggeration by the media to a small data sample.  This time, it's the New York Times.  And I guess they have to sell papers, so I understand a certain amount of sensationalism.  But I think this goes a little far.

The Week’s Best Viral Videos & Video Marketing Lessons – 12/04/2010

The Week’s Best Viral Videos & Video Marketing Lessons – 12/04/2010

Every Friday I try to pick a few of what I think are the best viral video successes of the week.  While part of the goal is simply to have a little fun on the last work day of the week, I'm also hoping we …

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