video email Articles

Learn all about using video in email. Video email marketing, HTML5 video email, how to create video email animated gifs, etc… Marketers are integrating video email marketing into their email marketing campaigns so learn what you can about video email.

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Video in Email Doubles CTR for Ragan Communications [Case Study]

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Ragan Communications and Marketing Sherpa recently released a case study that looked at the effectiveness of their video email marketing campaign which had an interesting data point in it, the fact that the video emails had double the clickthrough rate as two other types of ...

Video Email Facts & Marketing Best Practices: The Case for Video in Email

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If you've made it to this third installment of our video in email series, you already know that video in email has finally arrived (Part 1). Plus, you've assuaged yourself of many of the old beliefs (Part 2) about video in email.  As a result, you now understand the case ...

Video Email Demythified - The Case for Video in Email: Part 2

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For over a decade, marketers were told that the only way to implement video in email campaigns was to include a link in the email pointing to a video playing on a landing page.  Placing a video in the email message itself was looked upon ...

Video Email Marketing Has Finally Arrived - The Case for Video in Email: Part 1

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For nearly fifteen years, technologists have tried to solve the problem of how to integrate video and other forms of rich media into email.  The idea was that people wanted to have richer, fuller Internet experiences right in the inbox, without the need to click ...

Q4 2011 Video Marketing Survey Shows 81% Have Used Online Video in Marketing

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The Web Video Marketing Council and Flimp Media have put together their quarterly report, Q4-2011 Online Video Marketing Survey and Video Email Trends Report and it has some interesting results I thought I would talk about.

Is Video Email Marketing There Yet? Share Your Opinions

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The Web Video Marketing Council is conducting its second annual Video Email Marketing Survey to examine how marketing professionals are using online video, social media and, in particular, video email in their outbound marketing and communications efforts. We'd like your help and you're invited to participate ...

Social Video Marketing Exercises & Tips From A Personal Trainer

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I interviewed Mandy Swift, a self-dubbed "online marketing personal trainer" about the benefits of developing a fitness plan for one's online marketing and social video activities that helps build business success, professional growth, and overall personal health and well-being.

Microsoft's Hotmail First Major Web Mail Client to Support HTML5 Video in Email

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We are happy to be the first to report that Microsoft now appears to be supporting HTML5 video emails in their Hotmail web client (provided what we're seeing isn't part of some beta test). The Hotmail web mail client displays HTML5 video in Chrome, Firefox, ...

Video Email Marketing Best Practices for E-Commerce - Video Email?

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Grant Crowell covers the panel, "Integrating Video into Your Email Marketing Strategy," at the 2010 Video Commerce Summit in Seattle, sponsored by Liveclicker. Learn from the industry experts on best practices for doing video in email marketing and integration of video into retail e-mails, and I tackle the big question: Is video in most email marketing programs really "video?"

Video Email Marketing Advances With HTML5 Video

These days, it's not just web video publishers who are marching to the HTML5 drumbeat.  Email marketers want in on the game, too.  We've covered email video marketing in the past, but the advance of HTML5 video has again caused marketers to focus on possible email ...

Small and Medium Businesses To Embrace Video Email Marketing

So yesterday I wrote this totally awesome article about this. Unfortunately, WordPress did an eat and delete on it. So now you're stuck with this far less witty and entertaining, yet still as informative, rewrite. My apologies...send hate to WordPress please.

ImageMind Does VOD Email Marketing

Video on Demand is all the rage. So using it to market your company is a great idea. Sending massive video attachments is not. That's where ImageMind comes in.

Create Animated Video Gifs for YouTube Videos

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If you have ever wanted to include a YouTube video in an email (not Gmail - as it supports YouTube videos), you know that at this point in time, videos are next to impossible to email.  That being said, there is a neat tool available ...

Online Video Tops All But Facebook In Social Media Marketing Usage

Yes, that's a bold statement, but it's according to new findings be Equation Research in their 2009 Marketing Industry Trends report which was just recently released. Online video laid some smack down on most other forms of social media marketing in regards to usage. Want ...

Free Webinar: Web Video and Email Marketing

For years, email marketers were told it was impossible to include video in their outbound email campaigns. Those who tried often encountered ISP delivery blocks or rendering issues as ISP email administrators began clamping down on Javascript and Flash in email due to potential security ...

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