video email Articles

Learn all about using video in email. Video email marketing, HTML5 video email, how to create video email animated gifs, etc… Marketers are integrating video email marketing into their email marketing campaigns so learn what you can about video email.

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How To Increase the CTR of Videos in Email Using Animated GIFS [Creators Tip #146]

How To Increase the CTR of Videos in Email Using Animated GIFS [Creators Tip #146]

As a video marketer, that might entail creating some email marketing that includes video content. On today’s Creator’s Tip, we give you a very simple tip to help you increase the click-through rate (CTR) on those video emails.

Most Effective Online Video Marketing Channels Not Always Most Obvious [REPORT]

Most Effective Online Video Marketing Channels Not Always Most Obvious [REPORT]

So what do you think is the most effective online video marketing channel? Are you stuck in a company where you’re using channels you think aren’t effective? You wouldn’t be alone as this new report shows vast discrepancies in what companies are using versus what they think most effective. Do you agree with these results or do you have different experiences in the workplace?

82% Marketers Say Video Email Marketing is Effective [Survey]

82% Marketers Say Video Email Marketing is Effective [Survey]

60% of marketers are using video for email marketing purposes with 82% of those surveyed for our report confirming that video within email has been an effective part of their online campaign strategy.

Video Email Marketing: Effective And Easy To Implement

Video Email Marketing: Effective And Easy To Implement

Incorporating video within your marketing emails has never been easier. The technology has advanced to make implementation a very simple process that any company can employ. You can even use a smartphone to record your clips!

Video in Email Doubles CTR for Ragan Communications [Case Study]

Video in Email Doubles CTR for Ragan Communications [Case Study]

Ragan Communications and Marketing Sherpa recently released a case study that looked at the effectiveness of their video email marketing campaign which had an interesting data point in it, the fact that the video emails had double the clickthrough rate as two other types of …

Video Email Facts & Marketing Best Practices: The Case for Video in Email

Video Email Facts & Marketing Best Practices: The Case for Video in Email

If you've made it to this third installment of our video in email series, you already know that video in email has finally arrived (Part 1). Plus, you've assuaged yourself of many of the old beliefs (Part 2) about video in email.  As a result, you now understand the case …

Video Email Demythified – The Case for Video in Email: Part 2

Video Email Demythified   The Case for Video in Email: Part 2

For over a decade, marketers were told that the only way to implement video in email campaigns was to include a link in the email pointing to a video playing on a landing page.  Placing a video in the email message itself was looked upon …

Video Email Marketing Has Finally Arrived – The Case for Video in Email: Part 1

Video Email Marketing Has Finally Arrived   The Case for Video in Email: Part 1

For nearly fifteen years, technologists have tried to solve the problem of how to integrate video and other forms of rich media into email.  The idea was that people wanted to have richer, fuller Internet experiences right in the inbox, without the need to click …

Q4 2011 Video Marketing Survey Shows 81% Have Used Online Video in Marketing

Q4 2011 Video Marketing Survey Shows 81% Have Used Online Video in Marketing

The Web Video Marketing Council and Flimp Media have put together their quarterly report, Q4-2011 Online Video Marketing Survey and Video Email Trends Report and it has some interesting results I thought I would talk about.

Is Video Email Marketing There Yet? Share Your Opinions

Is Video Email Marketing There Yet? Share Your Opinions

The Web Video Marketing Council is conducting its second annual Video Email Marketing Survey to examine how marketing professionals are using online video, social media and, in particular, video email in their outbound marketing and communications efforts. We'd like your help and you're invited to participate …

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