One of the main differences between the Google Play store and the Apple App store is that Google allows the use of video. This is so important for developers, as they can quickly show the potential buyer the top features of the app they are viewing. The Play store’s new design is even more video friendly, which is great news all around.
In the latest in a line of resources aimed at arming video creators and marketers with the right tools to promote their video content, YouTube has released the Creator Discovery Handbook. We’ve already covered the first part of the Discovery Handbook, specifically Watch Time, and the YouTube Homepage. In this post, we’ll be taking a look at what YouTube recommends about video search and discovery.
Yahoo is rumored to be interested in purchasing NDN to expand its burgeoning online video initiative. That would give them a massive library of content and some expanded ad inventory, but if they are going to try and compete with Google and YouTube they are missing a couple vital pieces to that puzzle. What are those pieces you ask? Find out within!
Pay-TV companies did not really get how people discovered content for a long time, they might not quite get it now. But they are trying and that shows in Digitalsmith’s Q4 2013 Video Discovery Trends report where almost half of the respondents felt it is easy to find a movie in their pay-TV VOD catalog. A marked improvement to say the least. Are you buying VOD movies are are you still on the SVOD path with your favorite online movie subscription service?
Netflix is putting a lot of time and energy into modeling neural networks and so I strip out the amazing technical jargon and look at it from a “what does it do for online video and video viewers” as opposed to a “how many GPUs does it take to train an artificial neural network in under a week?” See, why I took the other approach?
Digitalsmith’s Q3 2013 Video Discovery Trends Report confirms that Netflix holds the lion’s share of the Subscription Video on Demand market with 41% – no surprise there. Redbox Kiosks have the largest share of the Pay-per-Rent services market at 16.5%.
Vimeo has changed their On Demand page to make it easier to find works that are monetized. They are sorted by a curation process called “Vimeo Selects,” and also by genre, including spotlights and other fun categories.
YouTube Mix is a new experimental video discovery option on YouTube that shows up on the right-side suggestion box column. Now, YouTube is generating playlists of all those videos you click through one-by-one and streamlining the process.
TubeRank allows you to enter in a bunch of triggers and community interests into a database in order to find out what videos best exemplify the content you are trying to make. Having examples handy, with all their views and social stats, can give you a guide to what kind of viral video you’re trying to make. Even if you don’t use it for that, it makes for a great video discovery tool.
We've all heard about how ridiculously fast the mobile video experience has been chugging along, with seemingly everyone having smartphones and other mobile devices at their fingertips. One thing though: the mobile experience is a lot different from the desktop experience. You see, when people …