video destination Articles

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How DoubleTree by Hilton Turned to Video to Engage Travelers

How DoubleTree by Hilton Turned to Video to Engage Travelers

There's an interesting article on Google Insights about how the Doubletree by Hilton hotel chain began to use video to start driving engagement in their brand. They went with a user-generated content model that serves to create a fun travel experience around their hotels.

Maker Is Creating Video Destination Site, Doesn't Plan on Killing YouTube

Maker Is Creating Video Destination Site, Doesnt Plan on Killing YouTube

Maker Studios is creating a video platform for its creators to get some independence from YouTube. While Maker's talent will likely remain with YouTube, and Maker's new platform won't be a direct competitor, the move is becoming more common for MCNs looking to create new revenue streams.

Vimeo Redesigns On Demand Page for Better Monetized Video Discovery

Vimeo Redesigns On Demand Page for Better Monetized Video Discovery

Vimeo has changed their On Demand page to make it easier to find works that are monetized. They are sorted by a curation process called "Vimeo Selects," and also by genre, including spotlights and other fun categories.

Nielsen Says 163.5M Watched Online Video in May, I Say We Need Reporting Standardization

Nielsen Says 163.5M Watched Online Video in May, I Say We Need Reporting Standardization

Nielsen has released their online video numbers for May 2012 (which directly compete with comScores but are like apples to oranges) in which they say just 163.5 million Americans watched online video. That's some 16.5 million below comScore's estimates (or actually quantified numbers, I'm not ...

YouTube Talent Agency, The Collective, Buys Metacafe

YouTube Talent Agency, The Collective, Buys Metacafe

The Collective, an agency that manages YouTube talent such as Freddie Wong and The Annoying Orange, has acquired video destination site Metacafe.  Metacafe began in 2003, before the days of YouTube, and was then promptly surpassed by that site.  Yahoo! was once a suitor for ...

Hulu's YouTube Channel Reaches 1 Billion Views: Why It's Not As Impressive As It Sounds

Hulus YouTube Channel Reaches 1 Billion Views: Why Its Not As Impressive As It Sounds

So, Hulu's YouTube channel, which you may not have known existed--after all, Hulu is its own video destination that basically competes with YouTube--has just crossed the 1 billion view mark.  Hulu's channel is little more than clips and commercials, so how in the world did ...

Howcast Guides Viewer Interest & Discovery with New Site: CEO Jason Liebman Provides Insight [Interview]

Howcast Guides Viewer Interest & Discovery with New Site: CEO Jason Liebman Provides Insight [Interview]

Probably the most unheralded videos on the web are how-to videos, and yet, they are some of the most popular.  And it's easy to see why: no longer are people having to rely on written instructions, which can be confusing or be missing vital information, ...

TubeMogul Spins Off OneLoad Into Its Own Video Distribution Destination

TubeMogul Spins Off OneLoad Into Its Own Video Distribution Destination

OneLoad, Tubemogul's video distribution platform, has long been the premier platform for distributing web video assets to multiple video destinations with one upload. In fact, in the beginning, it was just called TubeMogul instead of "OneLoad" because it was the company's main focus. But as ...

Food Network Executive Jumps To YouTube: A Sign Of Things To Come?

Food Network Executive Jumps To YouTube: A Sign Of Things To Come?

Because YouTube has Google money to spend, the online video destination has an attractive place for people who are already in show business or hope to launch an entertainment career.  Recently, the defection of Food Network's Bruce Seidel to Electus' unnamed new YouTube food channel, ...

Why Social Video Marketing May Eclipse Video SEO

Why Social Video Marketing May Eclipse Video SEO

I interviewed Mark Robertson, ReelSEO publisher and featured speaker at the 2011 Video Commerce Summit August 1st-2nd in San Francisco, who will be presenting on "Why Video Marketing has Evolved Beyond SEO." Mark shared with me his belief that social video marketing has become the ...

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