video destination Articles

Maker Is Creating Video Destination Site, Doesn't Plan on Killing YouTube

Maker Studios is creating a video platform for its creators to get some independence from YouTube. While Maker's talent will likely remain with YouTube, and Maker's new platform won't be a direct competitor, the move is becoming more common for MCNs looking to create new revenue streams.

Vimeo Redesigns On Demand Page for Better Monetized Video Discovery

Vimeo has changed their On Demand page to make it easier to find works that are monetized. They are sorted by a curation process called "Vimeo Selects," and also by genre, including spotlights and other fun categories.

Nielsen Says 163.5M Watched Online Video in May, I Say We Need Reporting Standardization

Nielsen has released their online video numbers for May 2012 (which directly compete with comScores but are like apples to oranges) in which they say just 163.5 million Americans watched online video. That's some 16.5 million below comScore's estimates (or actually quantified numbers, I'm not ...

YouTube Talent Agency, The Collective, Buys Metacafe

The Collective, an agency that manages YouTube talent such as Freddie Wong and The Annoying Orange, has acquired video destination site Metacafe.  Metacafe began in 2003, before the days of YouTube, and was then promptly surpassed by that site.  Yahoo! was once a suitor for ...

Hulu's YouTube Channel Reaches 1 Billion Views: Why It's Not As Impressive As It Sounds

So, Hulu's YouTube channel, which you may not have known existed--after all, Hulu is its own video destination that basically competes with YouTube--has just crossed the 1 billion view mark.  Hulu's channel is little more than clips and commercials, so how in the world did ...

Howcast Guides Viewer Interest & Discovery with New Site: CEO Jason Liebman Provides Insight [Interview]

Probably the most unheralded videos on the web are how-to videos, and yet, they are some of the most popular.  And it's easy to see why: no longer are people having to rely on written instructions, which can be confusing or be missing vital information, ...

TubeMogul Spins Off OneLoad Into Its Own Video Distribution Destination

OneLoad, Tubemogul's video distribution platform, has long been the premier platform for distributing web video assets to multiple video destinations with one upload. In fact, in the beginning, it was just called TubeMogul instead of "OneLoad" because it was the company's main focus. But as ...

Food Network Executive Jumps To YouTube: A Sign Of Things To Come?

Because YouTube has Google money to spend, the online video destination has an attractive place for people who are already in show business or hope to launch an entertainment career.  Recently, the defection of Food Network's Bruce Seidel to Electus' unnamed new YouTube food channel, ...

Why Social Video Marketing May Eclipse Video SEO

I interviewed Mark Robertson, ReelSEO publisher and featured speaker at the 2011 Video Commerce Summit August 1st-2nd in San Francisco, who will be presenting on "Why Video Marketing has Evolved Beyond SEO." Mark shared with me his belief that social video marketing has become the ...

Google In Talks To Acquire Hulu? Microsoft & Yahoo Too?

Why does there always seem to be so much online video news coming out on Fridays? Christophor wrote this morning about the potential sale of Hulu: who the interested parties might be, and why they might want to buy the video property. Rumors have been ...

Is Facebook Video Losing Steam? of Course It Is

Though Christopher already covered the latest comScore report, in particular focusing on the implications for mobile operating systems and mobile video, I wanted to touch on another piece of the report: Facebook. Specifically, it appears that Facebook's time as a dominant source for video may ...

Online Video Predictions for 2011: Are You Ready for The Storm?

Friends, online-video is going to be a fun storm in 2011 as the drama has just begun. It's the first official business day of 2011, and that prompted me to awaken at 3:00 a.m. with great curiosity. I spent 4-plus hours diving into dozens of ...

October 2010 US Online Video Rankings, Hulu Tops 1 Billion Video Ads

comScore has once again let loose with the who's who in online video otherwise known as its monthly Video Metrix. The gist is that 175 million U.S. Internet users watched online video content in October for an average of 15.1 hours per viewer. The total ...

YouTube Users Now Upload 35 Hours of Video Every Minute - Great Scott

It seems like just yesterday that YouTube announced that they had hit 24 hours of video content uploaded per minute.  Last Wednesday, YouTube announced that they have now hit a whopping 35 hours of video uploaded every minute.  At that rate (though it will likely increase), this ...

What's The Business Value of Twitter Video Marketing?

I interviewed Tubemogul's Director of Communications and Marketing David Burch about their recent report including data on Twitter and video, which declares that Twitter is one of the fastest growing ways that video is being discovered online, and that video referrals from twitter are more ...