Popcorn Framework Usage Surprises Even Its Creators
Over the past few months, we have followed a couple of exciting new video applications for Popcorn.js, an HTML 5 framework for video. It was introduced essentially through Wired in October, where documentary filmmakers were able to add interactive links in their films to provide more information while viewers watched. One movie in particular, One ...
Rokenbok Toy Company Using YouTube To Transform Into Online Business
The world of children’s toys has evolved from wooden blocks to high-end construction sets which stimulate young brains. And the toy industry has changed dramatically as well. In 1995, Paul Eichen left his corporate gig as an executive at an international data projector company to start the Rokenbok Toy Company. Eichen says, “The concept of ...
UC Davis Pepper Spray Video Explodes Online - YouTube Killed The Evening News
Sometime toward the end of the day on Friday, while many of us were firing off last minute emails and powering down our PCs for the weekend, something dramatic and shocking was going down at UC Davis. UC Davis students affiliated with the nationwide "Occupy" protests, engaged in a locked-arm peaceful sit-in protest on the ...
Camtasia Studio 7 Video Editing & Screencasting Software Review
Video is becoming such an important part of web content that we're seeing individuals and groups of all skill levels jumping into video creation and video marketing. So while Final Cut Pro or Adobe Premiere Pro may be dominant video editing software choices for professionals, there are millions and millions of new video producers who ...
Best Branded Viral Video Campaign - Dermablend Pro Tattoo Coverage
Demonstration of a product or service is still one of the best ways for brands to get the attention of the viewers--they want to see for themselves that what's being advertised works as well as claimed. And as online video grows and evolves in capability and technology, it's fun seeing how creative and innovative some ...
Best Branded Viral Video Campaign - The Qualcomm Bug Circus Phone
It's been a while since I've written one of my articles about a great branded video campaign. To be truthful, I have barely had time to watch many branded videos, let alone write about them. But over the weekend, I saw a pretty clever little ad from Qualcomm that perfectly illustrates how to blend a ...
Video Art & Warfare - The Week's Best Viral Videos & Marketing Lessons
Once a week, I take a little time out from the more serious online video pursuits to compile a round up of the week's best viral videos. Some are from amateurs, some come from brands, and some come from video producers who straddle the line between the two. But in every viral video success there ...
What Gadget Marketing Teaches Us About Online Video Marketing Styles
Like a lot of people, I saw the new Samsung GALAXY Note video ad over the weekend--the one that shows off all the bells and whistles of the upcoming buzzed-about device. I was struck by how different this ad is from some contemporary smartphone and gadget ads, from Apple's iPhone commercials to Verizon's Droid spots. ...
Hurricanes & Musical Standouts - The Week's Best Viral Videos & Marketing Lessons
Hurricane Irene absolutely dominated the last week's news cycle, which means that it also dominated the viral video world. Alongside the hurricane-related clips people were sharing this week, there was the usual assortment of viral video gems from amateur musicians, professional musicians, home video directors, and brands. So pour a cup of coffee and sit ...
Video Location Scouting & Underwater Filming - Film Riot Video Production Tutorials
Film Riot host Ryan Connolly got a hands-on test of the RED Epic camera a couple of weeks ago and showed some footage he shot with it, mostly he and his crew just having fun and horsing around. When it was about time for him to give the camera back, however, Ryan thought it would ...
8 Tips For Creating A Successful Social Video Campaign
Through the awesome power of the internet and social media, videos allow us to share ideas, spread information and promote fads and styles. Using just a camera and a computer, ordinary people can make videos that create an extraordinary amount of interest and conversation. The aim of social media videos – as with any promotional ...
Hands On Video Production With The RED Epic Camera - Film Riot
The latest episodes of Film Riot take a look at a dream camera, the RED Epic, a camera that has been used to shoot Pirates of the Caribbean: On Stranger Tides, David Fincher's The Girl With the Dragon Tattoo, next year's The Amazing Spider-Man, and Peter Jackson's future mega-blockbuster The Hobbit. The RED Epic will ...
12 Ways Brands & Businesses Can Utilize Online Video
I've been thinking a lot lately about how quickly video is expanding online in terms of capabilities and implementation. I consult with a lot of small businesses, and when talk turns to online video, many of them are instantly skeptical. They're not sure it's a good path for their business, mostly because their experience with ...
Google Drops New Video Services at I/O: Android Movie Rentals & YouTube Live Captions
The tech-blogging community has its hands full with all the big announcements Google made at their I/O event this week. There's a new version of Android rolling out to the Motorola Xoom, there's a new cloud-based music storage system, and there are new happenings with Chrome as well. But I thought it would be good ...
The Week's Best Viral Videos & Marketing Lessons - Frights, Violence, & Laughs
The second half of the week in the online video world has been dominated by the outbreak of tornadoes Wednesday evening in the southeastern United States. The storms were huge, and the videos are incredible and frightening all at once. You can see several amazing tornado videos in this article, where I talk about how ...
