video contest Articles

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8 Ways to Use User-Generated Video for Marketing [Infographic]

8 Ways to Use User Generated Video for Marketing [Infographic]

User generated video is gaining more and more ground in today’s marketing landscape. But what can YOU do with user generated video? Here are 8 ways to get you going, but first off all we take a look at the rise of “UGV”.

The Weekly Online Video News Round Up – The Sucky Edition

The Weekly Online Video News Round Up   The Sucky Edition

Well, YouTube can't redesign every week, and they did that last week… so this week's online video news cycle belonged to some of the other players for once. We had several bits of rumor and speculation on the future of Netflix, Google Plus' beefed up …

The Sucky Video Awards: Help Us Find The Worst Web Videos of 2011 & WIN

The Sucky Video Awards: Help Us Find The Worst Web Videos of 2011 & WIN

We spend so much time praising those great examples of quality branded video that it's easy to forget how much bad video is out there. Seriously… some of it really sucks. It's probably part of why author Steve Stockman decided to write "How To Shoot …

The Weekly Online Video News Round Up – Thanksgiving Edition

The Weekly Online Video News Round Up   Thanksgiving Edition

Plenty of news in the world of online video this past week, though many of us probably found ourselves distracted by things like family interaction, football games, and turkey. Because we were all a little more distracted than normal, it's an even better idea to …

How To Run A Successful Online Video Contest: Maximizing Your ROI

How To Run A Successful Online Video Contest: Maximizing Your ROI

Throughout this series on running a successful online video contest, we've covered a lot of ground. We talked about the importance of The Premise and The Prize. We've also looked at using earned, owned, and paid media to promote your contest on a budget. In …

How To Run A Successful Online Video Contest: Promoting On A Budget, Earned Media

How To Run A Successful Online Video Contest: Promoting On A Budget, Earned Media

In parts 1 & 2 of the 'promote' chapter of our series on running a successful online video contest, we looked at ways of utilizing paid media & owned media to promote your video contest while remaining on a budget. Today in Part 3, we …

The Weekly Online Video News Round Up – Arrested Development Edition

The Weekly Online Video News Round Up   Arrested Development Edition

The piece of online video news that made the biggest splash this week didn't even fall on a week day. In fact, it happened yesterday, when Netflix announced its deal to air brand new episodes of cult-classic television show, Arrested Development, almost singlehandedly returning the …

How To Run A Successful Online Video Contest: Promoting On A Budget, Paid Media

How To Run A Successful Online Video Contest: Promoting On A Budget, Paid Media

As users upload videos and share them with their friends, your video contest will form a viral loop and begin to naturally promote itself. Until then however, it's worthwhile investing some time & effort in promoting your contest and in the first section of the …

How To Run A Successful Online Video Contest: Offering A Killer Prize

How To Run A Successful Online Video Contest: Offering A Killer Prize

Contrary to popular belief, the best prizes aren't always the one's with the largest monetary value. There are other factors that impact whether a prize will be attractive to your audience. In this post (the third post in our Video Contest series) we look at …

The Weekly Online Video News Round Up – Google Plus Edition

The Weekly Online Video News Round Up   Google Plus Edition

Last week saw an unusual amount of big online video news stories. Google Plus integrated YouTube (finally!), and then rolled out Google Plus Pages for businesses and brands–they're also using Google Plus relationships to power video suggestions on the YouTube home page. YouTube announced a …

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