video campaign Articles

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French Online Video Ad Campaign Stirs Outrage – What Were They Thinking?

French Online Video Ad Campaign Stirs Outrage   What Were They Thinking?

One of the biggest challenges for brands is finding a way to get noticed.  Trying to find that message that gets people talking and lines up with your business philosophy can be a tricky thing.  Sometimes getting noticed means punching people in the nose a …

To Make Brands Unignorable – John St. Videos Ignore the Status Quo

To Make Brands Unignorable   John St. Videos Ignore the Status Quo

Award winning Toronto based digital agency John St. have come up with some of our favorite viral video ad campaigns over the years. They've produced great campaigns including "Rethink Breast Cancer: Your Man Reminder," a swan song social media campaign for Canadian mass merchandiser Zeller's, …

Move Over Viral, We’ve Entered the Age of Social Video

Move Over Viral, Weve Entered the Age of Social Video

As social video becomes of more prominence in online video buys and of increasing interest to brands in all verticals, it seems helpful to have a full look at the current landscape of social video, its players, buying tactics, strategies, results from social video campaigns, as well as what’s on the horizon for social video.

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