analytics Articles

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Kick-Start Your Video Traffic With AdWords for Video: The YouTube Advertiser Playbook – Part 7

Kick Start Your Video Traffic With AdWords for Video: The YouTube Advertiser Playbook   Part 7

The first few sections of the YouTube Advertiser Playbook play out like a mini-Creator Playbook.  In the section named, "Promoting Your Business," the Advertiser Playbook talks a great deal about AdWords for Video and getting your videos and ad campaign seen by inserting them into …

Social Marketing Success for Brands: Socialbakers Shares Recipe in Time for London 2012 Olympics

Social Marketing Success for Brands: Socialbakers Shares Recipe in Time for London 2012 Olympics

Socialbakers has added YouTube to its Analytics PRO dashboard, which means that brands can now measure the effectiveness of their social marketing campaigns across three major social media networks. This includes Facebook, which had 157.0 million unique visitors in the U.S. in May 2012, according …

Custom YouTube Thumbnails for All, Rewards, and More HUGE Features Coming to YouTube [Reel Web #46]

Custom YouTube Thumbnails for All, Rewards, and More HUGE Features Coming to YouTube [Reel Web #46]

This week on Reel Web, we take a look at a lot of real exciting changes and updates coming to YouTube, many of which were announced only at Vidcon last week.  We have been talking to a lot of YouTube people and we sat in on some …

What Makes a Video Go Viral? 3 Unruly Tips for Social Video Success

What Makes a Video Go Viral? 3 Unruly Tips for Social Video Success

Unruly Media announced the world's first social video lab last Wednesday and we were able to ask Dan Best, Unruly's Planning Director, some questions about it.  It's a lab that was created to turn the virality of a video from a question to a science, to give brands …

Interactive Pre-roll Adds Almost 50% to Brand Engagement, Most Popular Interaction? Watching a Trailer Says Jivox

Interactive Pre roll Adds Almost 50% to Brand Engagement, Most Popular Interaction? Watching a Trailer Says Jivox

Jivox, who is in the business of multi-screen interactive video advertising technology, released a recent report that, no surprise, says their particular brand of online video pre-roll ads are way more effective than those sort of standard video pre-roll ads you're used to. You know, …

Unruly Social Video Lab Helps Brands Predict Social Video Viability

Unruly Social Video Lab Helps Brands Predict Social Video Viability

Unruly, a London-based analytics firm, announced the opening of the "world's first social video lab" today.  It's a lab that will help brands and agencies pre-test their video creations before they go out to market, using exhaustive analysis from Unruly to make sure the video …

YouTube’s Product Bulletin Reveals Interesting Feature for SEO, But What is IRDB? [Reel Web #45]

YouTubes Product Bulletin Reveals Interesting Feature for SEO, But What is IRDB? [Reel Web #45]

On this week's Reel Web we look at additional changes and updates YouTube has posted on their Partner Product Bulletin including linking to domains, your avatar positioning, default upload settings, and YouTube's involvement on Pinterest.  In addition, we discuss Neilsen Ratings interest in monitoring your …

Brightcove Dual-Screen Offering Foreshadows the Multi-Screen Future of Online Video?

Brightcove Dual Screen Offering Foreshadows the Multi Screen Future of Online Video?

Two announcements from Brightcove today got me a thinking about the future. The first hooks TV up to a second screen for simultaneous, additional content display and the second allows you to publish content to that second screen. The bigger picture, no pun intended, is …

Why Does YouTube’s Video View Counter Freeze at 301 Views? Mystery Solved…Sort Of

Why Does YouTubes Video View Counter Freeze at 301 Views? Mystery Solved...Sort Of

Hey, people who watch YouTube regularly can rejoice…the mystery of the riddle-wrapped-inside-an-enigma that is the frozen 301 view count on popular videos has been…somewhat revealed.  It looks like a combination of things have brought this 301 scourge upon us, and because YouTube is kind of …

Weekly Online Video News Roundup – Super Hot Summer Starts Edition

Weekly Online Video News Roundup   Super Hot Summer Starts Edition

Summer roared into Wisconsin with highs in the mid-90s which, of course, meant my home office was unbearable and I had to try and escape as much as possible to cooler airs (and beverages). It's just 80 degrees in the office today so I thought …

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