analytics Articles

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YouTube’s Product Bulletin Reveals Interesting Feature for SEO, But What is IRDB? [Reel Web #45]

On this week's Reel Web we look at additional changes and updates YouTube has posted on their Partner Product Bulletin including linking to domains, your avatar positioning, default upload settings, and YouTube's involvement on Pinterest.  In addition, we discuss Neilsen Ratings interest in monitoring your …

Brightcove Dual-Screen Offering Foreshadows the Multi-Screen Future of Online Video?

Brightcove Dual Screen Offering Foreshadows the Multi Screen Future of Online Video?

Two announcements from Brightcove today got me a thinking about the future. The first hooks TV up to a second screen for simultaneous, additional content display and the second allows you to publish content to that second screen. The bigger picture, no pun intended, is …

Why Does YouTube’s Video View Counter Freeze at 301 Views? Mystery Solved…Sort Of

Why Does YouTubes Video View Counter Freeze at 301 Views? Mystery Solved...Sort Of

Hey, people who watch YouTube regularly can rejoice…the mystery of the riddle-wrapped-inside-an-enigma that is the frozen 301 view count on popular videos has been…somewhat revealed.  It looks like a combination of things have brought this 301 scourge upon us, and because YouTube is kind of …

How To Spot Black Hat YouTube SEO & Spamming in Action

How To Spot Black Hat YouTube SEO & Spamming in Action

Awhile back, we pointed out a video that obviously paid for its views, or found some sort of loophole in the system that had trumped up the view count.  These bought views (spam), either by bots or other services, obviously don't represent real engagement, but …

YouTube Stats Tracking Tools You Should Know About

YouTube Stats Tracking Tools You Should Know About

Google Analytics is a great tool to figure out the activity surrounding your channel, where you might need improvement, getting the most out of advertising, mobile views, etc.  But maybe you'd like a different opinion.  Maybe you don't like the way the stats are displayed.  …

How to Leverage YouTube Statistics Tracking Tools: Interview with Socialblade [Creator's Tip #42]

How to Leverage YouTube Statistics Tracking Tools: Interview with Socialblade [Creators Tip #42]

For this week's Creator's Tip we're going to be taking a look at how third-party statistics tracking & measurement tools for YouTube can help you improve your content and marketing strategies. We interviewed Jason Urgo, who runs socialblade.com, a free tool for tracking YouTube stats. Jason offers …

Video Ad Industry Lacks Common Currency, Let’s Build an Effective View Value Metric

Video Ad Industry Lacks Common Currency, Lets Build an Effective View Value Metric

How much is a video advertisement view worth? Do we really know? It's hard to put a price on something when we can't even agree on what a view really is. Is it, as some say, just 3 seconds of video streaming to a player? …

YouTube’s Mad Tinkering Equals A Loss Of Views? What Exactly Is Going On?

YouTubes Mad Tinkering Equals A Loss Of Views?  What Exactly Is Going On?

For those of you who don't know: YouTube is like those people you know who are always doing something to their house.  They can't just live in the house and be happy, they have to change the floors, or redecorate, or add a room.  And …

Break into Primetime with Adobe’s New Integrated Video Platform

Break into Primetime with Adobes New Integrated Video Platform

So, as I previously mentioned, I chatted with Adobe about their Project Primetime and its new features which they've just unveiled. Ashley Still, director of product management for video solutions at Adobe (whew!) talked with me about what is coming to Primetime, what it's all …

Five Benefits of Integrating Video into Your Website’s CMS: Brightcove Bright Ideas

Five Benefits of Integrating Video into Your Websites CMS: Brightcove Bright Ideas

Many website owners struggle with handling video content as a standard part of their website content workflow. Brightcove, in their May Bright Ideas installment talks about the importance of doing just that and Jeff Whatcott talks with Shiri Friedman, Manager of Technology Partnerships at Brightcove. …

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